1. From 2015 to 2016
Mahmoud M. Abdelghany Selim
Marketing Brand Manager
LOCAL INITIATIVES
2. SMS MENU FLYER+ 2016
1.5%CTR
In a step of moving from prints to digital
era, I have managed to create a new
way of distributing Home delivery flyer to
better reach our customers than normal
door-to-door flyer and even get saved
on their devices with the latest updates
we do in-house.
Piloting period included 2 Areas and
clicks are still happening on SMS Flyers
sent ever since.
First SMS Flyer 20-11-2016
3. SMS MENU FLYER+ 2016
Clicks are tracked on
Daily basis through
Google short URL Service
4. ALKHAYR FI RAMADAN 2016
Objective : Increase Average check without limiting
customers choice.
This Ramadan, we Didn’t limit the choice of our
customers to set meals. We have kept the choice
open for them while rewarding them with very high
perceived value items from Hardee’s Menu which
give the customer up to 45% of every 5 KWD check
value which could be redeemed immediately or later
during Ramadan.
Start Date : 14-6-2016 (Ramadan 9th)
End Date : 5-7-2016 (Ramadan 30th)
last day to redeem coupons was last day of
Ramadan
5.
6. #HEAT 61 [PRO KARTING] 2016
The plan was to make Launch the biggest Karting
championship in terms of number of racers and
Budget, Longest in terms of duration & most
attractive in terms of its mechanism and Prizes.
Doing such a big Championship, draws our main
targeted customers’ attention that Hardee’s serves
their great food and share their passions.
7. #HEAT 61 [PRO KARTING] 2016
Heat 61 Campaign was the 1st 100%
electronic campaign ever done in Kuwait
market, where we used no boxes, cartoon
coupons, raffle box or pen & paper
registration. Although it was risky to try such a
step, it proved huge success in terms of
number of unique visits and interaction.
9. #HEAT 61 [PRO KARTING] 2016
For the First time in Kuwait
we introduced Branded
Bags that goes out with
every order with general
information about the Big
Championship and its
dates.
10. #HEAT 61 [PRO KARTING] 2016
Much More details in the below Link
https://goo.gl/VJUMwk
Teasers & revealer
https://goo.gl/TTlp7n
11. CALL OF DUTY BLACK OPS 2016
A regional tie-up with ActiVision for COD
Black OPS III that was altered to
become much more stronger and
effective in the Kuwaiti Market.
More gifts were added and mechanics
of the promotion changed to become
more tempting.
13. CALL OF DUTY BLACK OPS 2016
+93% Increase in Large meals sales
+5% Increase in LFL sales
*LFL Like for like stores vs last year
14. TALABAT.COM REVAMP 2015
Replaced Hardee’s Talabat.com gateway with a much more easier, convenient and
profitable layout, where categories were limited to 13 sections instead of the long 42
sections layout.
More upsize options were added and better arrangement that driven double the sales we
used to make through Talabat.com.
6%
30% 32%
0%
5%
10%
15%
20%
25%
30%
35%
2014 2015 2016
Growth
15. Baskin Robbins X Promotion 2015
In Collaboration with Baskin Robbins, a
coupon with free scoop was given out to
Hardee’s customers who order any Large size
meal through any selling channel.
The objective of the promotion was to
increase large meals sales in Hardee’s and
bring new customers to Baskin Robbins from
Hardee’s vast customer base.
16. Baskin Robbins X Promotion 2015
+17%
Increase in Large meals sales
+10%
Increase in Large meals transactions
17. Hardee’s to become the first QSR brand in
Kuwait to Launch a Sohoor meal, so filling
and with a very good value for money
compared to the other regional meal
launched through out the region that didn’t
do so well during Ramadan.
NB. The Idea was taken to be redeveloped
by Hardee’s regional team to be launched
later.
#Hardees Sohoor 2015
18. Click to call ads were used on GDN & other
platforms in addition to press & flyers
#Hardees Sohoor 2015
10 times
Any Previous Ramadan meal sales
19. FOLLOW>TAG>WIN 2015
In Order to increase the number of followers
to our Instagram page, and have more
involvement with our customers, we started
the Follow, Tag and win promotion.
Any Instagram user who Follow our Instagram
page @HardeesKuwait, then Tag 7 of his/her
friends on the promotion video, they enter a
draw on 7 valuable prizes (Play station 4 &
complete camping set)
20. FOLLOW>TAG>WIN 2015
0
500
1000
1500
2000
2500
3000
3500
Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 May-15
# of Followers
# of Followers
In 20 Days , number of followers increased with the same
rate since Instagram page started till March 2015
Average 50 Followers daily. May 2015, we have 3460+
followers
In may 2015
21. February Promotion 2015
A straight forward raffle draw to celebrate
the national days with our customers where
the grand prize was the new facelift of
Mustang 2015 in addition to many more prizes
of top notch, sought after devices.
