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See What I Mean
The Language of the Body
Brad Nunnally
UX Solution Architect | Perficient XD
@bnunnally
SxSW 2015
@bnunnally
SxSW 2015
@bnunnally
SxSW 2015
Gone Hollywood
@bnunnally
SxSW 2015
Glimpse The Soul
@bnunnally
SxSW 2015
State of Mind
@bnunnally
SxSW 2015
Albert Mehrabian found that the 

total impact of a message is about 

7 percent verbal (words only)
and 38 percent vocal

(including tone, inflection, and other sounds) and 

55 percent nonverbal.
@bnunnally
SxSW 2015
A Reflection of Self
@bnunnally
SxSW 2015
Express
Feelings
@bnunnally
SxSW 2015
Decisions
SCIENCE shows that a
decision is made up to
7 seconds before the
decision has been
verbally communicated.
@bnunnally
SxSW 2015
Predictions
@bnunnally
SxSW 2015
Why Should Designers Care?
@bnunnally
SxSW 2015
@bnunnally
SxSW 2015
Seeing Signals
‣ Allows you to ask smarter
questions
‣ Aware of sensitive topics
‣ Predicting when you might
risk breaking trust
@bnunnally
SxSW 2015
Collaboration
@bnunnally
SxSW 2015
Present
Yourself
@bnunnally
SxSW 2015
Bad News…
@bnunnally
SxSW 2015
Disagreement…
@bnunnally
SxSW 2015
Agreement
@bnunnally
SxSW 2015
Voiceless
Participants
@bnunnally
SxSW 2015
What are the signs?
@bnunnally
SxSW 2015
Openness
@bnunnally
SxSW 2015
Trust &
Acceptance
‣ Acceptance of an idea or
person
‣ Signal of openness and
trustworthiness
‣ Offering up something
@bnunnally
SxSW 2015
Presenting
Core
‣ Feeling Safe & Secure
‣ Making presences feel known
‣ Showing excitement
@bnunnally
SxSW 2015
Confidence
‣ Confidence in oneself
‣ Standing one’s ground
‣ Increasing Personal Space
@bnunnally
SxSW 2015
Closed Off
@bnunnally
SxSW 2015
Aggressiveness
‣ Seeking Dominance or Control
‣ Seeking Resolution
‣ Uncomfortable
@bnunnally
SxSW 2015
Defensive
‣ Attempting to reassure oneself
‣ Protecting their “core”
‣ Feels threatened
‣ Disagreeable
‣ Tense and closed off
‣ Feeling anxious or rejected
@bnunnally
SxSW 2015
Desire for
Privacy
‣ Get distance from others
‣ Showing a sense of insecurity
‣ Close minded
@bnunnally
SxSW 2015
Handshakes
@bnunnally
SxSW 2015
Face
@bnunnally
SxSW 2015
Eyes
‣ Pupils signal honesty or deceit
‣ Direction indicates if they are
using memory or imagination
‣ Corners show authenticity
‣ Blinking shows level of
comfort
@bnunnally
SxSW 2015
Nose
‣ Flaring shows discomfort or
displeasure
‣ Coloring indicates emotional state
‣ Pinching or rubbing are signs of
doubt
‣ Or needing to sneeze
‣ Wrinkling conveys a sense of
distaste
@bnunnally
SxSW 2015
Mouth
‣ Pursed lips signal displeasure or
frustration
‣ Biting lips or cheeks is a sign of
anxious feelings
‣ Twitching indicates cynicism or
disbelief
‣ Smile, mixed bag of meanings
‣ Full, Half, Smirk, etc
@bnunnally
SxSW 2015
The
Body
@bnunnally
SxSW 2015
Cowboy
‣ Sizing up another person
‣ Generally an aggressive
stance
‣ Looking to establish their
presence
@bnunnally
SxSW 2015
Hands & Head
‣ Ready to “take the floor”
‣ Disengaged from current
conversation
‣ Broadcasting a sense of
confidence
@bnunnally
SxSW 2015
Edge of Seat
‣ Passionate or excited about
what’s going on
‣ Ready to take action
@bnunnally
SxSW 2015
Cultural
Differences
@bnunnally
SxSW 2015
@bnunnally
SxSW 2015
Universal Signs
@bnunnally
SxSW 2015
http://www.paulekman.com/universal-facial-expressions/
@bnunnally
SxSW 2015
Different Meanings
@bnunnally
SxSW 2015
Physical
Expressions
@bnunnally
SxSW 2015
Game Time!
@bnunnally
SxSW 2015
Charades!!
‣ 1 Host
‣ 4 “Guests”
‣ Host needs to guess each
Guest’s general demeanor
‣ Guests can only communicate
non-verbally
Happy Sad
Giddy Tired
@bnunnally
SxSW 2015
Charades!!
‣ 1 Host
‣ 4 “Guests”
‣ Host needs to guess each
Guests general demeanor
‣ Guests can only communicate
non-verbally
@bnunnally
SxSW 2015
So What?
@bnunnally
SxSW 2015
Take Aways
‣ Reading body language is a
good soft skill for designers and
researchers
‣ Context MATTERS! Sometimes
someone might just be a little
cold
‣ Don’t focus on a single signal,
but focus on all of them
@bnunnally
SxSW 2015
How Do You
Practice
Reading?
@bnunnally
SxSW 2015
Watch
Yourself
@bnunnally
SxSW 2015
Watch Others
@bnunnally
SxSW 2015
Ask…
If Appropriate
@bnunnally
SxSW 2015
Mimicking
@bnunnally
SxSW 2015
Read Up
@bnunnally
SxSW 2015
Start Acting
Thank You!
Brad Nunnally
UX Solution Architect
Perficient XD
Email - brad.nunnally@perficient.com
Twitter - @bnunnally
Site - www.onestraythought.com
Designing The Conversation
Techniques for Successful Facilitation
Find it on Amazon

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See What I Mean: The Language of the Body