This presentation illustrates two confusing concepts in strategic planning. First, the difference between strategy and tactics. Second, the similarity between strategy in one part of the organization and tactics in another.

1. How Strategy Works: The Difference
Between Strategy and Tactics in
Organizations

2. The purpose of the following chart is to
illustrate two confusing strategy concepts:
• The difference between objectives,
strategies and tactics.
• How a strategy in one part of the
organization is a tactic in another, and visa
versa.

3. How Strategy Works
Board CEO
Manage-ment
Team
Director of
Dev
Goal
(why?)
Sell Biz
Max
Revenue
Expand
Product
Line
Build an
app
Strategy
(How?)
Max
Revenue
Expand
Product
Line
Build an
app
Build a
game
Tactic
(what?)
Expand
Product
Line
Build an
app
Build a
game
Build Angry
Birds clone

4. Simple tip for helping someone trying to sort out if they have
the right plan: keep asking ‘why?’ Answering ‘why’ will force
them out of tactics and into strategy and goals - moving from
bottom to top on the chart.
Strategy Board CEO
Manage-ment
Team
Director of
Dev
Tactics
Sell Biz
Max
Revenue
Expand
Product
Line
Build an
app
Max
Revenue
Expand
Product
Line
Build an
app
Build a
game
Expand
Product
Line
Build an
app
Build a
game
Build Angry
Birds clone
Why? What?

5. More Information
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