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Sa stp발표
1.
뮤지컬 SPRING AWAKENING
STP전략으로 분석하기 예술경영학과 조미영
2.
CONTENTS 1.Spring Awkening시놉시스
및 특징 2. Segmentation _ 시장세분화 3. Targeting _ 목표시장 선정 4. Positioning _ 포지셔닝
3.
01Spring Awkening시놉시스 및
특징
4.
01, Spring Awkening시놉시스
및 특징 Spring Awakening 시놉시스
5.
01, Spring Awkening시놉시스
및 특징 Spring Awakening 특징
6.
02 Segmentation
_ 시장세분화
7.
02, Segmentation _
시장 세분화 인구 통계학적으로 세분화하기
8.
02, Segmentation _
시장 세분화 행위적으로 세분화하기 2080법칙 우리가 알고 있던 경영자와는 달리 매우 다양하고 유형화 되어 있지 않으며 짧은 업무 속도를 보임
9.
03 Targeting
_ 목표시장 선정
10.
03, Targeting _
목표시장 선정 목표시장 선정하기 20대와 40대 여성관객층을 노리자!
11.
02, Targeting _
목표시장 선정 목표시장 선정하기 2080법칙 반복관람객, VIP고객을 노리자! 우리가 알고 있던 경영자와는 달리 매우 다양하고 유형화 되어 있지 않으며 짧은 업무 속도를 보임
12.
04 Positioning
_ 포지셔닝
13.
04, Positioning_ 포지셔닝
차별화 포지셔닝 공연의 수상 경력을 제시하여 많은 관객들에게 공연자체의 차별화를 강조하고 있다.
14.
04, Positioning_ 포지셔닝
관객(이용자)포지셔닝 20대와 40대 여성을 타겟으로 둔 만큼 학생할인 혹은 가족할인 등을 제공하고 있다.
15.
04, Positioning_ 포지셔닝
서비스(VIP)포지셔닝 재관람율이 높은 점을 고려하여 마일리지 카드를 제작반복관람객에게 MD상품 및 티켓가 할인 제공
16.
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