Bobby Borg outlines the marketing process from vision to fruition. Based on the book Music Marketing For The DIY Musician.

1. THE MARKETING PROCESS
BASED ON THE BOOK BY BOBBY BORG

2. 1.VISION
Copyright © 2016 By Bobby Borg

3. • Where do you want your company to be in 7 -10 Years?

4. • “I want to revolutionize the home computer and get people
to look at them like they never have before.”

5. 2.OPPORT-
UNITY
Copyright © 2016 By Bobby Borg

6. • Does Anyone Care About Your Vision?

7. • Does anyone care about personal home computers?
• There is a growing interest among technology companies to create a better
home computer. But companies are getting it all wrong. Computers Need To
Be More Simple, Intuitive, and Mobile For Use In Schools and the Workplace”

8. 3.TARGET CUST-
OMER
Copyright © 2016 By Bobby Borg

9. • “Who needs a Simpler Computer?
“Everyday Simple Folk.”

10. 2. COMP-
ETITION
Copyright © 2016 By Bobby Borg

11. “Study the competition and do not merely try to do what
they do better, strive to do it differently.”

12. 3.FEEDBACK
DEMO AND
Copyright © 2016 By Bobby Borg

13. Solve The Problem First? Will People Like the it?
Be Clear, Concise, and Avoid Bias

14. 4.GOALS
Copyright © 2016 By Bobby Borg

16. •S = SPECIFIC
•M = MEASURABLE
•A = ATTAINABLE
•R = ROAD MAPPED
•T = TIME BASED
Created by
Leadership Expert
Peter Drucker
decades ago
USE THE SMART MODEL…

17. 2.COMPANYBRANDING
Moving on To This Week
Copyright © 2016 By Bobby Borg

18. • Name
• Logo
• Slogan
• Mascot
• Attitude
• Behavior
• Dress Code
• Associations
Put Fourth An Identity

20. 3. Product
BRANDING
Copyright © 2016 By Bobby Borg

21. • Name
• Slogan
• Color
• Graphic
• Font
Put Fourth An Identity
Analyze This

23. 2. PRODUCTDEVELOPMENT
The Next Step After branding
Chapter10
Copyright © 2016 By Bobby Borg

25. 3.PRICINGChapter 11
Copyright © 2016 By Bobby Borg

27. 1. PLACE
Chapter 12, 13
Copyright © 2016 By Bobby Borg

28. Intermediary Distributors Provide Convenience For A Fee
Example: Single Song SOLD ON ITUNES
Itunes
.30
Fans
.99
CD Baby
.10
Your Label
.60
BuySellsAggregatesCreates

29. 4.WHAT’S-
NEXT?
PROMOTION
Copyright © 2016 By Bobby Borg

31. MEASURING
www.bobbyborg.com
Copyright © 2016 By Bobby Borg

32. Measuring is the process of creating
systems to collect, analyze, and act on
information that is relevant to the goals
of your marketing plan.
www.bobbyborg.com
Copyright © 2016 By Bobby Borg
Work smarter and faster, not harder
Use your time and financial resources to their fullest potential
Understand what your target audience truly responds to

33. BOBBYBORG.COM
THANKS FOR WATCHING