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1. DIGITAL
MARKETING
Presentation

2. Digital marketing is nothing but the online promotion of products
and services by businesses and organisations using all the possible
digital mediums to reach out to the online audience that is
growing with every passing day.
• Social Media Marketing
• Search Engine Optimisation
• Af
fi
liate Marketing
• Content Marketing
• Blogging
• YouTube or video Marketing
• In
fl
uencer Marketing
• Quora Marketing
What People think
digital marketers
Do?

3. • Identify
• Distribute
• Create
• Collect
• Price
• Features
• Effectiveness
Identify and Meet
Customer Needs
Identify and Meet
Customer Needs
• Identify - Follow customer needs analysis via surveys, interviews,
focus groups, or social listening.
• Distribute - Once identi
fi
ed the needs, you can distribute it across
the right teams and departments.
• Create - Tailor product features, create detailed content that speaks
about customer needs.
• Collect - Obtain customer feedback regularly to learn how your
efforts meet their expectations.
• Price - Customers generally set their budgets for any product
purchase.
• Features - Customers look for features that would solve their
problem and reliability in functioning while using the product.
• Effectiveness - The product should be effective in streamlining the
process to save time.

4. • Facebook Ads Manager
• Canva
• AdEspresso
• Qwaya
• Grammarly
Different Ad
tools & features
Ad Tools & Features:
• Facebook Ads Manager - Through Facebook Ads Manager, you
have access to all of the marketing tools necessary to create
targeted ads meant to reach your audience.
• Canva - Canva and create a new creative piece within minutes.
Simply
fi
nd layouts from the left-hand side menu, scroll through
their pre-designed templates, and tweak some of the
fi
ner details
for your speci
fi
c campaign.
• AdEspresso - Clean, easy to understand visual analytics.
Customisable dashboards, allowing you to pinpoint top-
performing ads and focus on the numbers that mean the most to
you.Detailed metrics for those who want to dig deeper.
• Qwaya - Ads A/B Testing & Qwaya scheduling tool: This allows
you to schedule campaigns at times when your ROI is highest.
• Grammarly - Grammarly is a cross-platform Cloud-based writing
assistant that reviews spelling, grammar, punctuation, clarity,
engagement and delivery mistakes in real-time.

5. • Facebook
• YouTube
• Instagram
• Messenger
RUNADSACROSSINTERNET
PLATFORM
• Snapchat
• WhatsApp (Coming soon)
SEO
The process of optimising your online content so that a search
engine likes to show it as a top result for searches of a certain
keyword.
SEO TOOL:
• Google Keyword Planner
• Google Analytics
• ahrefs
• Neilpatel's Ubersuggest
• Keywords Everywhere
(Chrome Extension)

6. COMPETITORSANALYSIS
Competitive analysis in marketing and strategic management is
an assessment of the strengths and weaknesses of current and
potential competitors.
TOOL:
• Similarweb
• Spyfu
• Semrush
• Moz Pro
BUDGETSTRATEGY
• Set the Goal
• Analyse the Past
• Allocate Based on Success
• Plan Your Content Creation
• Choose Your Platforms

7. ADSCHEDULESTRATEGY
Optimising Your Ad Scheduling
• Time of day bid adjustments. Depending on when you are
busiest or would like to be the busiest, try increasing bids during
speci
fi
c hours each day to improve your ad rank.
• Day/week bid adjustments. There are a lot of ways to use
this. For example, if you have a larger workforce on the weekends,
try increasing bids just on Saturday and Sunday all day or certain
segments.
GENDERMARKETING
Naturally, everybody goes through a certain decision-making:
• Determining a requirement
• Conducting an overview of the market
• Product comparison
• Selecting a product
• Purchasing the product

8. LOCATION-BASEDMARKETING
Types of Location Based Marketing:
• Geotargeting - Geotargeting is based off IP addresses. Every
connected device has a unique IP address making them
identi
fi
able. From there, device IP addresses can be matched to
country, zip code, etc. to determine where users are located.
• Geofencing - Geofencing utilises GPS technology to create a
border. Whenever a target user crosses this border, they receive a
noti
fi
cation or piece of messaging.
• Beaconing - Beacons send a signal to your device that prompt a
server to send content to your device. This could be a push
noti
fi
cation, email, etc.
• Mobile Targeting - Mobile targeting occurs when marketers
target consumers with ads on their mobile devices. Because
consumers typically want to avoid advertising, marketers aim to
make their ads context speci
fi
c, which can be based on time,
device, or location.
• Geo-Conquesting - Geo-conquesting uses GPS technology to
target users in the proximity of your competition.