Content marketing in sports
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This season use use content marketing to drive your sport's traditional and social media promotional efforts
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Content marketing in sports
- 1. Content Marketing in Sport
- 2. sport makes people passionate athletes shine in the eyes of their fans as heroes whether it’s a winning team or an individual the connotations of sporting success are invaluable
- 3. a very tough communications landscape: we are overwhelmed with messages it’s harder than ever to reach us media attention is at premium media is fragmented
- 4. today we cover: content marketing to drive your outreach working with an ever changing media enriching your social media
- 5. Content Marketing providing information of value, that entertains or both and which allows them to interact and be involved
- 7. provide details of: fixtures & scores team & personal achievements lists of players and their memorable moments
- 8. provide details of: insights bios training tips equipment updates
- 9. other sources of content: link to issues in the media fan feelings guest posts team histories quirky stories
- 10. 1. Discover what your fans want 2. Match their needs to your information 3. Assemble content in different forms
- 11. 4. Share content across all platforms 5. Market your content 6 Share the load and have fun
- 12. Traditional media mainstream media remains a fast, effective and affordable way to engage your community
- 15. competition for attention fewer journalists news is now on multiple platforms speed rules social media
- 18. be newsworthy offer imagery act fast be accurate
- 19. being different offering new information linking to trends impacting on others having a wow factor being unique acting credibly
- 20. Social Media new media lets you connect directly with fans and followers it can build on traditional media efforts be a stand alone operation but preferably both
- 27. communicate fixtures & announce results promote events provide live updates post training tips increase loyalty personalise your people get fan feedback
- 28. post regularly share admin and information responsibilities use photos & videos ask questions & involve fans reply to comments try different content
- 31. report news broadcast scoops announce scores detail events link to Facebook & web engage journalists
- 32. follow relevant people join in & share conversations encourage tweeting re-tweet fan comments regularly update live tweet results don’t spam
- 34. bobcraw@webone.com.au @bobcraw 0401 063 837