This document discusses the rise of social media and its impact on communications. It notes that people are increasingly connected through platforms like Facebook, Twitter, and LinkedIn. While social media allows for easy sharing of content and comments, its adoption varies with age, with teenagers and young adults being the heaviest users. The document outlines some challenges to social media use, such as lack of internet access or digital skills. It stresses that social media is still new and evolving, and that traditional media also took time to develop. The document provides some tips for communicators, such as monitoring social media, having online policies, and starting new efforts gradually while continuing other communications.