We're super connected, everyone is now a publisher, we're busy and trust levels are low. So it's time for a new approach to communicating as Australians move from mass audience to niche communities. (Summary of a recent address by Contentgroup's David Pembroke and myself at the National Press Club in Canberra.)

1. CONTENT MARKETING UNWRAPPED
Summary of a presentation at the National Press Club
by Bob Crawshaw and David Pembroke