SlideShare une entreprise Scribd logo
1  sur  50
Our “How-To”  Marketing Seminars   Cross-Media Marketing Innovative Marketing Services That Deliver
Agenda for the Morning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Teuteberg Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What’s New at Teuteberg ,[object Object],[object Object],[object Object],[object Object]
Who’s Here? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Getting Started ,[object Object],[object Object],[object Object],[object Object]
Marketing Spend Source: Target Market Magazine
Source: Target Market Magazine
Customer Acquisition Source: Target Market Magazine
Customer Retention Source: Target Market Magazine
Things To Consider… ,[object Object],[object Object],[object Object],[object Object]
A Closer Look… ,[object Object],[object Object],[object Object],[object Object]
Marketing Mediums Source: XMPie
Marketing Mediums  (cont.) Source: XMPie
A Closer Look…  (cont) ,[object Object],[object Object],[object Object],[object Object]
A Closer Look…  (cont) ,[object Object],[object Object],[object Object],[object Object]
Cross-Media Marketing ,[object Object],[object Object]
Why Cross-Media? ,[object Object],[object Object],[object Object]
Basic Understanding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Goals of Cross-Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Personalized URL’s ,[object Object],[object Object]
Basic Flowchart
PURL’s Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
Quick Examples  (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMS Text Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],*Source: Wikipedia
Advantages of SMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMS Opt-In Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
SMS Opt-Ins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Live Demo ,[object Object],[object Object]
SMS Applications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If You Can Dream It… NASCAR at Las Vegas Motor Speedway
“How-To” Guideline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Marketing 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“How-To” Guideline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chicago-based Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current Process ,[object Object],[object Object]
Cost Savings Report ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guidelines To Follow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guidelines To Follow  (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guidelines To Follow  (cont) ,[object Object]
Guidelines To Follow  (cont) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Boy Scouts of America ,[object Object],http://208.69.110.181/bsaproofing/landingMKE.aspx
Campaign Flowchart
Black Oak Casino ,[object Object],[object Object],[object Object],Triggered Email Triggered Postcard Newsletter
Black Oak Casino ,[object Object],[object Object]
[object Object]
Referral Email http://www.referafamily.com/StTeuteberg123/update.aspx?rid=Chad2Carpenter2.570
Referral’s Information
THANK YOU!

Contenu connexe

Tendances

Blackglass affili@ syd
Blackglass affili@ sydBlackglass affili@ syd
Blackglass affili@ sydMatt Bateman
 
Media Planning & buying Digital Advertising
Media Planning & buying Digital Advertising Media Planning & buying Digital Advertising
Media Planning & buying Digital Advertising bilalshahid981
 
Doug Sumner Distribution Models Presentation
Doug Sumner Distribution Models  PresentationDoug Sumner Distribution Models  Presentation
Doug Sumner Distribution Models PresentationDoug Sumner
 
Best Lead Distribution Methods for Optimal Sales Performance
Best Lead Distribution Methods for Optimal Sales PerformanceBest Lead Distribution Methods for Optimal Sales Performance
Best Lead Distribution Methods for Optimal Sales PerformanceVelocify
 
How Can CPA Based Business Models Survive In The Future
How Can CPA Based Business Models Survive In The FutureHow Can CPA Based Business Models Survive In The Future
How Can CPA Based Business Models Survive In The Futureauexpo Conference
 
B2B Display Advertising How-To Guide
B2B Display Advertising How-To GuideB2B Display Advertising How-To Guide
B2B Display Advertising How-To GuideDemand Metric
 
Attribution for Online and Offline Channels
Attribution for Online and Offline ChannelsAttribution for Online and Offline Channels
Attribution for Online and Offline ChannelsAffiliate Summit
 
The Data-Driven Path To Timeshare Customer Acquisition
The Data-Driven Path To Timeshare Customer AcquisitionThe Data-Driven Path To Timeshare Customer Acquisition
The Data-Driven Path To Timeshare Customer AcquisitionAmy Kilpatrick
 
Interactive marketing
Interactive marketingInteractive marketing
Interactive marketingfogfight
 
managing customer acquisition
managing customer acquisitionmanaging customer acquisition
managing customer acquisitionwahyudisandy
 
Listening to Your Customer
Listening to Your CustomerListening to Your Customer
Listening to Your CustomerMu'min Santoso
 
JMC_HowToGuide_Apr15 v5
JMC_HowToGuide_Apr15 v5JMC_HowToGuide_Apr15 v5
JMC_HowToGuide_Apr15 v5Louise Hunter
 
Power your customer acquisition with marketing automation today
Power your customer acquisition with marketing automation todayPower your customer acquisition with marketing automation today
Power your customer acquisition with marketing automation todayedynamic
 
marketing automation guide
marketing automation guidemarketing automation guide
marketing automation guideAlison Belsham
 
The State and Impact of Content Consistency
The State and Impact of Content ConsistencyThe State and Impact of Content Consistency
The State and Impact of Content ConsistencyDemand Metric
 

Tendances (20)

Blackglass affili@ syd
Blackglass affili@ sydBlackglass affili@ syd
Blackglass affili@ syd
 
Media Planning & buying Digital Advertising
Media Planning & buying Digital Advertising Media Planning & buying Digital Advertising
Media Planning & buying Digital Advertising
 
Doug Sumner Distribution Models Presentation
Doug Sumner Distribution Models  PresentationDoug Sumner Distribution Models  Presentation
Doug Sumner Distribution Models Presentation
 
Week12-DBS-ReviewAndPlanningSession
Week12-DBS-ReviewAndPlanningSessionWeek12-DBS-ReviewAndPlanningSession
Week12-DBS-ReviewAndPlanningSession
 
Lead generation
Lead generationLead generation
Lead generation
 
Best Lead Distribution Methods for Optimal Sales Performance
Best Lead Distribution Methods for Optimal Sales PerformanceBest Lead Distribution Methods for Optimal Sales Performance
Best Lead Distribution Methods for Optimal Sales Performance
 
How Can CPA Based Business Models Survive In The Future
How Can CPA Based Business Models Survive In The FutureHow Can CPA Based Business Models Survive In The Future
How Can CPA Based Business Models Survive In The Future
 
B2B Display Advertising How-To Guide
B2B Display Advertising How-To GuideB2B Display Advertising How-To Guide
B2B Display Advertising How-To Guide
 
Attribution for Online and Offline Channels
Attribution for Online and Offline ChannelsAttribution for Online and Offline Channels
Attribution for Online and Offline Channels
 
The Data-Driven Path To Timeshare Customer Acquisition
The Data-Driven Path To Timeshare Customer AcquisitionThe Data-Driven Path To Timeshare Customer Acquisition
The Data-Driven Path To Timeshare Customer Acquisition
 
Cross Media
Cross MediaCross Media
Cross Media
 
Interactive marketing
Interactive marketingInteractive marketing
Interactive marketing
 
managing customer acquisition
managing customer acquisitionmanaging customer acquisition
managing customer acquisition
 
Ppc P.P
Ppc P.PPpc P.P
Ppc P.P
 
Listening to Your Customer
Listening to Your CustomerListening to Your Customer
Listening to Your Customer
 
JMC_HowToGuide_Apr15 v5
JMC_HowToGuide_Apr15 v5JMC_HowToGuide_Apr15 v5
JMC_HowToGuide_Apr15 v5
 
Multi-Channel Attribution - Where do Leads Come From?
Multi-Channel Attribution - Where do Leads Come From?Multi-Channel Attribution - Where do Leads Come From?
Multi-Channel Attribution - Where do Leads Come From?
 
Power your customer acquisition with marketing automation today
Power your customer acquisition with marketing automation todayPower your customer acquisition with marketing automation today
Power your customer acquisition with marketing automation today
 
marketing automation guide
marketing automation guidemarketing automation guide
marketing automation guide
 
The State and Impact of Content Consistency
The State and Impact of Content ConsistencyThe State and Impact of Content Consistency
The State and Impact of Content Consistency
 

Similaire à Cross Media Solutions

How to steps to profitably use a database to increase sales
How to steps to profitably use a  database to increase salesHow to steps to profitably use a  database to increase sales
How to steps to profitably use a database to increase salesReg Gupton Inc
 
Affordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseAffordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseVivastream
 
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing ServicesOnline Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing ServicesOnline Marketing Summit
 
Email Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interactionEmail Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interactionBill Powell
 
Demand Generation - Best Practices & Lessons Learned
Demand Generation - Best Practices & Lessons LearnedDemand Generation - Best Practices & Lessons Learned
Demand Generation - Best Practices & Lessons Learnedmparin
 
Kasasa Connect Webinar - Keith Brannan
Kasasa Connect Webinar - Keith BrannanKasasa Connect Webinar - Keith Brannan
Kasasa Connect Webinar - Keith BrannanKasasa
 
Sydney Event: A Social Affair
Sydney Event: A Social AffairSydney Event: A Social Affair
Sydney Event: A Social AffairRobin Leonard
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
 
Lunch and Learn for North Little Rock Chamber of Commerce in Arkansas
Lunch and Learn for North Little Rock Chamber of Commerce in ArkansasLunch and Learn for North Little Rock Chamber of Commerce in Arkansas
Lunch and Learn for North Little Rock Chamber of Commerce in ArkansasGrow Socially, Inc.
 
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...interlinkONE
 
2016 Lead Nurturing Report In Partnership With Salesforce Pardot
2016 Lead Nurturing Report In Partnership With Salesforce Pardot2016 Lead Nurturing Report In Partnership With Salesforce Pardot
2016 Lead Nurturing Report In Partnership With Salesforce PardotVeena Glover
 
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...VWO
 
Multi Channel Strategy
Multi Channel StrategyMulti Channel Strategy
Multi Channel Strategyeffort900
 
Customer Data and Channel Integration: Harnessing the Two Secrets to Your Fut...
Customer Data and Channel Integration: Harnessing the Two Secrets to Your Fut...Customer Data and Channel Integration: Harnessing the Two Secrets to Your Fut...
Customer Data and Channel Integration: Harnessing the Two Secrets to Your Fut...Online Marketing Summit
 
Addressable Marketing
Addressable MarketingAddressable Marketing
Addressable MarketingJez Fawcett
 
“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”
“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”
“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”InfoCision Management Corporation
 

Similaire à Cross Media Solutions (20)

How to steps to profitably use a database to increase sales
How to steps to profitably use a  database to increase salesHow to steps to profitably use a  database to increase sales
How to steps to profitably use a database to increase sales
 
Affordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseAffordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing Database
 
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing ServicesOnline Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
Online Test, Target and Measurement - Nancy Shaver, Experian Marketing Services
 
Email Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interactionEmail Marketing:Today's tool for effective customer interaction
Email Marketing:Today's tool for effective customer interaction
 
Demand Generation - Best Practices & Lessons Learned
Demand Generation - Best Practices & Lessons LearnedDemand Generation - Best Practices & Lessons Learned
Demand Generation - Best Practices & Lessons Learned
 
Kasasa Connect Webinar - Keith Brannan
Kasasa Connect Webinar - Keith BrannanKasasa Connect Webinar - Keith Brannan
Kasasa Connect Webinar - Keith Brannan
 
Sydney Event: A Social Affair
Sydney Event: A Social AffairSydney Event: A Social Affair
Sydney Event: A Social Affair
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
 
Presentation
PresentationPresentation
Presentation
 
DBS-DigitalStrategy&PlanningSession
DBS-DigitalStrategy&PlanningSessionDBS-DigitalStrategy&PlanningSession
DBS-DigitalStrategy&PlanningSession
 
Griffith-DigitalPlanning-Execution
Griffith-DigitalPlanning-ExecutionGriffith-DigitalPlanning-Execution
Griffith-DigitalPlanning-Execution
 
IBAT-DigitalPlanningSession-FinalLecture
IBAT-DigitalPlanningSession-FinalLectureIBAT-DigitalPlanningSession-FinalLecture
IBAT-DigitalPlanningSession-FinalLecture
 
Lunch and Learn for North Little Rock Chamber of Commerce in Arkansas
Lunch and Learn for North Little Rock Chamber of Commerce in ArkansasLunch and Learn for North Little Rock Chamber of Commerce in Arkansas
Lunch and Learn for North Little Rock Chamber of Commerce in Arkansas
 
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...
Multi-Channel and Cross-Media Marketing for Business [John Foley, Jr. at Cust...
 
2016 Lead Nurturing Report In Partnership With Salesforce Pardot
2016 Lead Nurturing Report In Partnership With Salesforce Pardot2016 Lead Nurturing Report In Partnership With Salesforce Pardot
2016 Lead Nurturing Report In Partnership With Salesforce Pardot
 
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...
The Scalable Way: Unlocking Data To Drive Great Customer Experience and Conve...
 
Multi Channel Strategy
Multi Channel StrategyMulti Channel Strategy
Multi Channel Strategy
 
Customer Data and Channel Integration: Harnessing the Two Secrets to Your Fut...
Customer Data and Channel Integration: Harnessing the Two Secrets to Your Fut...Customer Data and Channel Integration: Harnessing the Two Secrets to Your Fut...
Customer Data and Channel Integration: Harnessing the Two Secrets to Your Fut...
 
Addressable Marketing
Addressable MarketingAddressable Marketing
Addressable Marketing
 
“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”
“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”
“Who's Calling? Customizing the Caller Experience to Feed the Bottom Line”
 

Cross Media Solutions