12. 1) Context Site’s layout and design: Aesthetics and functional look and feel 7) Commerce Site’s capabilities to enable commercial transactions of products or services 6) Connection Degree site is formally linked to other sites 5) Communication The ways sites enable site-to-user communication or two-way dialogue 4) Customization Site’s ability to self-tailor to different users or to allow users to personalize the site 3) Community The ways sites enable user-to-user communication and interaction 2) Content Text, pictures, sound and video that web pages contain: digital subject matter