SlideShare une entreprise Scribd logo
1  sur  21
Google Page 1: 6 ‘no cost’
tips that can help achieve
Page 1 ranking
By Bob Snowzell
E-bob internet marketing
• Increasing sales, & delivering more clients
through the power of the internet, by:

•
•
•
•
•

Search engine optimisation
Pay per Click marketing
Email marketing
Social media marketing
Video marketing
How Many Searches Per Month?
Used for product Research
High Useage of Web pages
Google Search page
• Local Search – (balloons)
• Organic Search ( left hand side)
• Sponsored Ads( PPC ) search (at top(sometimes)
& right hand side
Google’s method of Search
• Type in key word of phrase
Google delivers results( with ‘Most Relevant’ first)
Not: most important
Not : best company/product
But: most relevant
Googles Mantra

– relevance-relevance-relevance
Determine best keyword
phrases

• Through research
• Google keyword tool
• Market samurai
• Wordtracker
And other means
Choose your keywords carefully
Important Information

• How many searches per month
• Variations on search term( singular/plural)
• Competition for keyword/phrases
Step 1 – Add main key words to
meta tags
Step 2 –Update Content Regularily
• Add fresh content to your website at least
monthly

• Have a blog on your website that is
updated, preferably weekly
Step 3 – Create a Google Places
Page
• Include full company information
• Include keywords at beginning of
description
• Upload 10 images
• Upload at least one video
Step 4 – Join Local Directories
• Google checks to see what other ‘local

directories that your company is registered with

•
•
•
•

www.qype.co.uk
www.yelp.com
www.freeindex.co.uk
www.brownbook.net

• Other specific local directories relative your
products/services
Step 5 -Register your website at
www.dmoz.org
The Open Directory Project (ODP) is the
largest, most comprehensive human-edited
directory of the Web. It is constructed and
maintained by a vast, global community of
volunteer editors.
You can get a higher ranking in Google,
Netscape, Lycos, DirectHit, HotBot AOL,
Lycos and some of the most popular portals.
Step 6. Add Google Analytics to
Your Website
Google analyitcs allows you to measure

•
•
•
•
•

No of visitors
Time spent on site
Most popular/least popular pages
Bounce rate
Traffic Sources
Step 7 – Make your website url, to
include your main keywords
Bob Snowzell
www.e-bob.co.uk
Internet Marketing
using Video, SEO & PPC
01484 769743

Contenu connexe

Dernier

Buy Linkedin Sales Navigator at Cheap Price
Buy Linkedin Sales Navigator at Cheap PriceBuy Linkedin Sales Navigator at Cheap Price
Buy Linkedin Sales Navigator at Cheap Price
DIGISHIFT INDIA +918368319550
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
 

Dernier (20)

BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort ServiceBusty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service
 
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...Rise and fall of Kulula.com, an airline won consumers by different marketing ...
Rise and fall of Kulula.com, an airline won consumers by different marketing ...
 
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
25+ years’ experience (310) 882-6330 Love Spells in Wilmington, DE | black ma...
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
 
Buy Linkedin Sales Navigator at Cheap Price
Buy Linkedin Sales Navigator at Cheap PriceBuy Linkedin Sales Navigator at Cheap Price
Buy Linkedin Sales Navigator at Cheap Price
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service
 
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdfChoosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 

En vedette

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
 

En vedette (20)

How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
 
12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work12 Ways to Increase Your Influence at Work
12 Ways to Increase Your Influence at Work
 
ChatGPT webinar slides
ChatGPT webinar slidesChatGPT webinar slides
ChatGPT webinar slides
 

6 Steps To Improve Your Website Ranking On Google.

  • 1. Google Page 1: 6 ‘no cost’ tips that can help achieve Page 1 ranking By Bob Snowzell
  • 2. E-bob internet marketing • Increasing sales, & delivering more clients through the power of the internet, by: • • • • • Search engine optimisation Pay per Click marketing Email marketing Social media marketing Video marketing
  • 3. How Many Searches Per Month?
  • 4. Used for product Research
  • 5. High Useage of Web pages
  • 6. Google Search page • Local Search – (balloons) • Organic Search ( left hand side) • Sponsored Ads( PPC ) search (at top(sometimes) & right hand side
  • 7.
  • 8.
  • 9.
  • 10. Google’s method of Search • Type in key word of phrase Google delivers results( with ‘Most Relevant’ first) Not: most important Not : best company/product But: most relevant Googles Mantra – relevance-relevance-relevance
  • 11. Determine best keyword phrases • Through research • Google keyword tool • Market samurai • Wordtracker And other means
  • 12. Choose your keywords carefully Important Information • How many searches per month • Variations on search term( singular/plural) • Competition for keyword/phrases
  • 13. Step 1 – Add main key words to meta tags
  • 14.
  • 15. Step 2 –Update Content Regularily • Add fresh content to your website at least monthly • Have a blog on your website that is updated, preferably weekly
  • 16. Step 3 – Create a Google Places Page • Include full company information • Include keywords at beginning of description • Upload 10 images • Upload at least one video
  • 17. Step 4 – Join Local Directories • Google checks to see what other ‘local directories that your company is registered with • • • • www.qype.co.uk www.yelp.com www.freeindex.co.uk www.brownbook.net • Other specific local directories relative your products/services
  • 18. Step 5 -Register your website at www.dmoz.org The Open Directory Project (ODP) is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors. You can get a higher ranking in Google, Netscape, Lycos, DirectHit, HotBot AOL, Lycos and some of the most popular portals.
  • 19. Step 6. Add Google Analytics to Your Website Google analyitcs allows you to measure • • • • • No of visitors Time spent on site Most popular/least popular pages Bounce rate Traffic Sources
  • 20. Step 7 – Make your website url, to include your main keywords