It's hard not to talk to an enterprise customer these days without getting into a discussion about Mobile. By 2012, the shipment of smartphones and tablets is expected to exceed that of traditional personal computers, including laptops. Enterprise CIOs want to use these personal mobile devices to give better access to their internal data and processes for employees, as well as enabling better purchasing and support services for their customers. Complicating this is the variety of devices used, employees who wish to use their own devices at work, application level and device management, cost controls, and security concerns. In this session, Bob Sutor will discuss his views on the foundational needs of enterprises for a mobile application platform, mobile device management, and security.

1. 1582A
Harnessing the Power of
Enterprise Mobility
Bob Sutor | VP, Mobile Platform | IBM
© 2012 IBM Corporation

2. IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawal
without notice at IBM’s sole discretion.
Information regarding potential future products is intended to outline our general product direction
and it should not be relied on in making a purchasing decision.
The information mentioned regarding potential future products is not a commitment, promise, or
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future features or functionality described for our products remains at our sole discretion.
2 | © 2012 IBM Corporation

3. Agenda
■ Mobile and the evolution of computing
■ Market directions for mobile
■ Mobile entry points: build, run & connect, manage, secure, transform, grow
3 | © 2012 IBM Corporation

4. Mobile is a significant component of the
evolution of computing
Consumer experience and “bring your
own device” are driving much new
enterprise use.
4 | © 2012 IBM Corporation

5. The four three views of mobile
New Smarter Explosion of
Rapid consumption, wireless connected
innovation in delivery, and infrastructure, devices driven
consumer- industry including IT into by the “Internet
oriented models, taking the network, of Things,”
devices and into account optimization, machine to
operating growth market analytics, and machine, and
systems differences and application Smarter Planet
solutions like platforms
payments
Consumer Enterprise Network Wireless
5 | © 2012 IBM Corporation

6. Market view: Handset dominance does not
necessarily last
1995 2001 2008 2011 2013+ ?
Palm Nokia RIM Apple Android
500,000 units sold 40% Market share Fastest growing Most valuable Has 43.7% of the
in 6 months; 70% of all mobile phones stock. 56% of company in the US smartphone
market share smartphones, 77% world, 27.3% of US market (10/11)
3yr CAGR (19.7% smartphones
share in 10/11)
Consumer Simple data entry Texting, WAP, form Keyboard, limited Form factor, Flexibility
factor browser, Blackberry Full browser, touch
messenger screen, many apps
Enterprise Email sync Email Wireless, secure, Limited Control
email
Network Analog 2G 3G 3G/4G 4G
Wireless Tethered RFID Bluetooth, GPS NFC nascent Internet of Things?
Hardware Software Ecosystem & User
Experience IBM Corporation
6 | © 2012

7. Market view: In what technologies will our
clients be investing?
7 | © 2012 IBM Corporation

8. The 2011 IBM Tech Trends Report
8 | © 2012 IBM Corporation

9. IBM has a long history of enabling mobile capabilities
2003: Founder of Open
2001: IBM Key Mobile Alliance
contributor to
2003: Leads mobile standards 2008: IBM
J2ME (Java
efforts around: Device chairs HTML5
mobile addition)
Mgmt.SyncML, Mobile Web work group
1999: IBM biggest Services, Mobile E-mail,
First mobile
contributor to DRM,Presence/IM,Multimodal
devices ship
Linux and , Smart Card, RFID,
with J2ME
associated mobile Telematics, Telephony
implementation
2011: SPDE 4.0
2009: SPDE 3.0 2011:IBM and ARM to
2010: Littleton Collaborate on Advanced
2009: IBM delivers Mobile Analyst
award wining apps Semiconductor Technology
2008: IBM Event for Mobile Electronics
for customers and
Acquires events – Air Canada,
Telelogic - 2010: IBM IBM and Samsung
2001: SPDE Wimbledon, USGA, announces
assists Mobile The Masters, US Announce Joint Research
Introduced 2006: handset Intelligent Site into New Semiconductor
• Mobile data Open, Tony Awards. Operations
SPDE 2.0 developers build Technology
services device software
• Subscriber 2009: IBM launches 2010: IBM
Mobile Enterprise IBM Mobile Technology
1998: IBM Launches management acquires Big Fix Preview
• Portal 2007: IBM acquires Services
Pervasive Computing
Micromuse Netcool
Division, introducing management
• eTOM process become critical
key software products.
offering for service
automation
assurance Key Technologies Shipped in Products Today
2007: New IBM • Big Fix becomes core part • Micromuse Netcool becomes core of
Technology Enables of Tivoli Asset Manager Tivoli system management/
Single-Chip Mobile • HTML 5 and Dojo are core assurance offering
Solutions integrating the to WebSphere Mobile • Telelogic becomes Rational SDL
multiple RF/analog feature pack Suite / Rhapsody
functions • Everyplace Deployment • IBM’s JRE shipped in 150M phones
becomes Lotus Expeditor • WECM becomes Lotus Mobile
2007: Web Services
• SPDE continues to ship Connect
Standards approved
9 | © 2012 IBM Corporation

10. Customers are focused on a new set of
mobile client initiatives
Business to Enterprise Business to Consumer Mobile Client Initiatives
Build, Connect & Run
Building mobile
applications
Connecting to and
running backend
systems in
 Increase worker productivity support of mobile
 Improve customer satisfaction
 Improved claims processing
Manage & Secure
 Deeper customer engagement
 Increase revenue through sales and loyalty Managing mobile
engagements devices and
 Drive increased sales through applications
 Extend existing applications to Personalized offers
mobile workers and customers
 Customer service Securing my
 Reducing fuel, gas, or fleet mobile business
maintenance costs that are  Competitive differentiator
relevant in particular industries  Improve brand perception
 Increase employee Extending existing
Transform & Grow
 Deeper insight into customer
responsiveness and decision business
buying behavior for up sell and
making speed capabilities to
cross sell
mobile devices
 Resolve internal IT issues faster  Improve in store experience with
 Reduce personnel cost (utilizing mobile concierge services
Creating new
personal owned instead of business
corporate issued devices) opportunities
10 | © 2012 IBM Corporation

11. Build and connect / run
Mobile Client Initiatives What are we doing now?
■ Customers can use
Build, Connect & Run
Building mobile
applications Rational tools and
WebSphere to build and
Connecting to and
running backend
deploy web-based mobile
systems in applications.
support of mobile
■ The full collection of IBM
middleware is available to
Manage & Secure
Managing mobile
devices and customers to build
applications
scalable, reliable, highly
Securing my available transactional
mobile business applications that can be
accessed via mobile
Extending existing
devices.
Transform & Grow
business
capabilities to
mobile devices
Creating new
business
opportunities
11 | © 2012 IBM Corporation

12. At Impact 2011, IBM delivered key mobile capabilities
to help our customers target the mobile web
WebSphere Application Server Feature Pack
for Web 2.0 and Mobile
■ Bring the power of your applications to mobile
users
■ Extend the reach of WAS applications from the
Desktop to Mobile devices
■ Satisfy end user demand for better “anytime,
anywhere” access
■ Speed time to value through cross device web
browser support
■ Key capabilities in version 1.1:
─ Support for popular Smart Phones and Tablets,
including their respective look and feel
─ Cross device support for desktop and mobile web
applications
─ Rapid delivery of outstanding user experiences through
innovative user interface services
12 | © 2012 IBM Corporation

13. The IBM Mobile Technology Preview is now available
13 | © 2012 IBM Corporation

14. Mobile platforms must support all application models
Web/Hybrid Native
App Development Android
Environment Apple Dev Tools
XCode (ADT)
(Eclipse) (Eclipse)
Code: HTML, JavaScript, CSS
Debug: Browser (all devices), iPhone Emulator,
Code: Objective-C Code: Java or C
Android Emulator, etc.
Debug: iPhone Emulator Debug: Android emulator
Mix Native and Hybrid code
in a single application
HTML HTML Native Allows Native Native Native Native
HTML UIs
to connect
Hybrid Device Bridge & MAP APIs MAP APIs MAP APIs
to device
Hybrid Application and MAP
iOS, Android, Windows Phone, ... APIs iOS Application Android Application Etc.
Run & Transform &
Build Manage Secure
Connect Grow
14 | © 2012 IBM Corporation

15. A mobile platform extends existing enterprise
infrastructure to address requirements for mobile
Web Applications Mobile Targeted Applications • Multiple relevant smart phone
operating systems with different
application programming languages
• Mobile hardware and user interfaces
evolve much faster than the typical
enterprise software cycle
Native: Java, Objective-C • Interactions are short and sometimes
HTML, JavaScript, RIA Web/Hybrid: HTML5, JavaScript
touch based
Desktop Web
Mobile Web, Hybrid and Native Apps
Browser
• Server platform captures application
requirements and exposes data and
Network: LAN or Internet
application logic in an abstracted form
Wireless Network
VS Java EE • Applications must be distributed &
updated to numerous devices
Java EE Mobile Platform • New security requirements for
Application Server Application Server
encrypting and wiping data on device
• Optimizations can dramatically
improve network performance
ESB ESB
• Enterprise connectors expose legacy
data via mobile channels
• Notifications and messaging are key
to maintaining both real-time and
asynchronous behaviors
15 | © 2012 IBM Corporation

16. Manage and secure
Mobile Client Initiatives What are we doing now?
■ Managed Services for
Build, Connect & Run
Building mobile
applications complete mobile
landscape management
Connecting to and
running backend ■ IBM Employee App Store
systems in
support of mobile
called Whirlwind
Manage & Secure ■ Tivoli Endpoint
Managing mobile Management for basic
devices and
applications endpoint management
Securing my
mobile business
Extending existing
Transform & Grow
business
capabilities to
mobile devices
Creating new
business
opportunities
16 | © 2012 IBM Corporation

17. PCs and mobile devices have many of the
same management needs
Traditional Endpoint Management Mobile Device Management
 OS provisioning  Device inventory  Device Wipe
 Patching  Security policy mgmt  Location info
 Jailbreak/Root
 Power Mgmt  Application mgmt
detection
 Anti-Virus Mgmt  Device config (VPN/Email/Wifi)  Enterprise App store
 Encryption mgmt  Self-service portal
 Roaming device support
 Integration with internal systems
 Scalable/Secure solution
 Easy-to-deploy
 Multiple OS support
 Consolidated infrastructure
17 | © 2012 IBM Corporation

18. Tivoli Endpoint Manager (TEM) delivers a unified
systems and security management solution
Unix / Linux Servers Android / iOS / Symbian /
Windows Phone devices
Windows & Mac Windows Mobile / Kiosks /
Desktops/Laptops POS devices
Supporting more devices…
…and more capabilities
Device Inventory Endpoint Protection S/W Use Analysis
Patch Mgmt Power Mgmt Security Configuration Mgmt Mobile Device Mgmt *
Configuration Mgmt Remote Control OS Deployment
* MDM functionality is currently in beta: http://www-01.ibm.com/software/tivoli/solutions/endpoint/mdmbeta/
18 | © 2012 IBM Corporation

19. Security considerations for mobile
 Continuum of locking down the device, the application, the
data, or connectivity to the backend
 A secure device is a managed device
 Security needs to be there, but unobtrusive
 Support for a variety of mobile device platforms, most of
which have immature security functionality
 Balance between user ownership of the devices and needed
enterprise control to protect business data
 Mobile devices that are prone to loss and theft
 Trusted strong authentication for mobile, especially in growth
markets, provided by biometrics Source: SAP AG, IDC, Forrester, Gartner, Symantec, Research & Markets
Mobile Device Mobile Threat Mobile Mobile Network Mobile Identity &
Security Management Information Protection Access Management
Management Protection
Identity
Device wipe & Anti-malware Data encryption Secure Management
lockdown Anti-spyware (device,file & app) Communications Authorize &
Password Anti-spam Mobile data loss (VPN) Authenticate
Management Firewall/IPS prevention Edge Protection Certificate
Configuration Policy Web filtering Management
Compliance Web Reputation Multi-factor
authentication
Tivoli Endpoint Protection Tivoli Endpoint Protection Tivoli Endpoint Protection Lotus Mobile Connect Tivoli Identity Manager
Q1 Labs IBM Managed Security Lotus Notes Traveler WebSphere Datapower Tivoli Access Manager
Lotus Notes Traveler Services ISS Security Appliances Tivoli Federated Identity Manager
Q1 Labs Tivoli Security Policy Manager
WebSphere Datapower
Q1 Labs
19 | © 2012 IBM Corporation

20. Transform and grow businesses
Mobile Client Initiatives What are we doing now?
■ Our industry frameworks
Build, Connect & Run
Building mobile
applications and solutions can be
delivered to customers
Connecting to and
running backend
via software, strategy and
systems in business process
support of mobile
consulting
■ Customers can extend
Manage & Secure
Managing mobile
devices and their presence to mobile
applications
devices through services
Securing my engagements,
mobile business WebSphere Commerce
and IBM Social Business
Extending existing
Transform & Grow
business
capabilities to
mobile devices
Creating new
business
opportunities
20 | © 2012 IBM Corporation

21. IBM has a presence in today’s mobile
app store ecosystems
Some of the IBM apps currently available for download from the Apple App Store*
IBM Lotus Notes Traveler IBM Sterling TMS Carrier Mobile
Companion
IBM Sterling Field Sales Mobile
IBM Connections**
IBM Sterling Order Management
Coremetrics for Mobile Administration Mobile
IBM Cognos Mobile IBM Sterling Control Center Mobile
IBM Sterling Integrator Mobile IBM Sterling InFlight Data
Management Mobile
IBM Sterling Store Associate Mobile
IBM Sterling Document
IBM Creek Watch Tracking Mobile
* Sterling apps are being transferred to IBM/Apple contract
** Also available in Android Market
21 | © 2012 IBM Corporation

22. IBM Mobile Solutions for Social Business Today
User Needs Examples IBM Mobile Solutions
Social Collaboration Mobile Solutions
Email IBM Lotus Notes Traveler
Extend desktop Calendar
social collaboration IM chat IBM Sametime
services to popular Communications
mobile devices
IBM Connections
Online meetings
Social collaboration Lotuslive Meetings
File sharing IBM Symphony
Mobile Sites and Applications
WebSphere Portal Themes
SFA/CRM
Extend internal and
Tech support Web Experience Factory & RAD
external Web
experiences to Marketing
popular mobile Commerce Mobile Portal Accelerator
devices Workflow
Others IBM Lotus Domino XPages
Secure Mobile Gateway
Simple secure connection from popular mobile devices to IBM Lotus Mobile Connect
enterprise hosted solutions
22 | © 2012 IBM Corporation
22

23. IBM Notes Traveler – email, calendar, and contacts
 Traveler supports iOS, Android, Symbian, Windows
Mobile
 Security, encryption and device policy management
features included (e.g. passwords, device wipe)
23 | © 2012 IBM Corporation

24. IBM Connections Mobile
■ Mobile access to enterprise
social collaboration
■ Access social network,
profiles, communities, status
updates, files, photos,
videos, activities, blogs,
wikis, forums, bookmarks
24 | © 2012 IBM Corporation

25. Customer Story: Wimbledon
The All England Lawn Tennis and Croquet Club goes mobile
25 | © 2012 IBM Corporation

26. Clients’ focus on their mobile initiatives drives
IBM imperatives
Mobile Client Initiatives IBM can:
■ Provide products, solutions, and services that
Build, Connect & Run
Building mobile
applications address all aspects of the mobile entry points
■ Significantly increase awareness globally on
Connecting to and
running backend what IBM is doing in mobile
systems in
support of mobile ■ Catalyze the ecosystem by engaging
Manage & Secure customers, developers, ISVs, partners and
Managing mobile early adopters through public communities,
devices and
applications social business, and IBM programs
■ Enable our large installed base for mobile
Securing my
mobile business
■ Connect research, product, service, and
Extending existing
solution offerings across the company to
demonstrate differentiation and market
Transform & Grow
business
capabilities to
mobile devices
leadership
■ Address differences in customer needs and
Creating new
business market dynamics in growth markets
opportunities
26 | © 2012 IBM Corporation

27. Questions?
27 | © 2012 IBM Corporation

28. Legal disclaimer
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