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1   Red Hat Summit 2009 | Dr. Robert Sutor, IBM
Linux Everywhere?
    Matching the Workload to the Computer

    Dr. Robert Sutor
    VP, Open Source and Linux, IBM SWG

    September 2, 2009




2           Red Hat Summit 2009 | Dr. Robert Sutor, IBM
Agenda
    
        Linux, and
         
             Building a smarter planet, that is increasingly:
              
                  Instrumented
              
                  Interconnected
              
                  Intelligent
         
             Matching workloads to platforms
         
             Virtualization
         
             Horizontal clusters and grids
         
             Vertical symmetrical multiprocessing
         
             Centralized computing
         
             Cloud computing

3                          Red Hat Summit 2009 | Dr. Robert Sutor, IBM
Building a smarter planet
    “Every human being, company, organization, city, nation, 
      natural system and man­made system is becoming 
          interconnected, instrumented and intelligent. 

    This is leading to new savings and efficiency—but perhaps 
            as important, new possibilities for progress.”




    The world is
    flatter.

    The world is                                                  Because it can.
    smaller.                                                      Because it must.
    The world is                                                  Because we want it to.
    getting smarter.

4                   Red Hat Summit 2009 | Dr. Robert Sutor, IBM
An instrumented planet, and Linux
    What’s new? 
     •
         Powerful computing on ubiquitous handheld devices and 
         netbooks

             Fedora     Moblin            Android
     •
         Embedded sensors provide a wealth of data, much of it 
         real­time




    Linux brings: Small size, modularity, and the ability to run 
    on multiple platforms
5                     Red Hat Summit 2009 | Dr. Robert Sutor, IBM
An interconnected world, and Linux
    What’s new? 
     •
         High speed, reliable connectivity with ubiquitous access



     •
         Ability to optimize mix of personal computing and 
         shared access to big computing




    Linux brings: Cross­platform portability, scalability, and 
    much of the fabric of the internet

6                    Red Hat Summit 2009 | Dr. Robert Sutor, IBM
Impire AG
    Sports television company providing intelligent, real­time 3D graphics and statistics for 
    professional sporting events to TV broadcast companies in Germany, Austria and Switzerland

    ✱   Business Challenge
        – Needed high­performance database platforms providing management, processing 

          and mining of data for instantaneous play analysis and statistical content 

    ✱   Solution
        – Red Hat Enterprise Linux

        – IBM BladeCenter

        – IBM Informix Dynamic Server

        – IBM DB2 Alphablox

        – IBM DB2 Data Warehouse Edition

        – IBM WebSphere Portal Express


    ✱   Benefits
        – Improved ability to provide information on demand

        – Higher system availability and reliability

        – Faster and more in­depth analysis with data mining

        – Improved employee productivity

        – Better collaboration with employees and customers

7                           Red Hat Summit 2009 | Dr. Robert Sutor, IBM
An intelligent world, and Linux
    What’s new? 
     •
         Vast and increasing amounts of data not yet interpreted




     •
         Scalable computing power available on demand




    Linux brings: Supercomputing power at affordable cost, 
    parallel computing clusters, stream computing

8                    Red Hat Summit 2009 | Dr. Robert Sutor, IBM
IBM and Linux take on “Jeopardy!”
    Challenges include:
        
            variety of subjects
        
            speed of responses when 
            competing against humans
        
            “subtlety” of the questions
    Two years to develop “question 
    answering” system that determines 
    precise answers to natural­
    language questions, and computes 
    accurate confidences in the 
    answers
    “Watson” system incorporates 
    massively parallel analytical 
    systems, and is not connected to 
    the internet or other outside help.

9                          Red Hat Summit 2009 | Dr. Robert Sutor, IBM
Matching the workload to the computing platform
     
         Small computing: (portability, personal use)
     
         Big computing: Scalability, resilience, 
         flexibility, manageability
     
         Shared access to big computing, where 
         appropriate and cost­effective
     
         Different ways to achieve this …




10                           Red Hat Summit 2009 | Dr. Robert Sutor, IBM
Virtualization helps you right­size your 
computing
 IBM has been doing virtualization for more than 40 years
     
         Originally developed to make better use of critical 
         hardware
     
         IBM runs Linux as a virtualized OS across entire 
         hardware portfolio
     
         Innovation continues
                                                          VMware          Xen   KVM


                                                       PLPAR       PHYP

            CP/CMS       VM/370              VM/ESA        Z/VM




            1967         1972                1990         2000     2002           2009




11                   Red Hat Summit 2009 | Dr. Robert Sutor, IBM
Virtualization can mean different things
                   Trap and Emulate                                   Translate, Trap, and Emulate
         Virt Mach                                                 Virt Mach            • VM runs in user mode
                            • VM runs in user mode
          Load              • All privileged instructions            Load               • Some IA­32 instructions must
          Add                 cause traps                            Add                  be replaced with trap ops
          Store                                                      Store
          PrivOp     Trap    Hypervisor PrivOp                       TrapOp      Trap     Hypervisor PrivOp
          Load                emulation code                         Load                  emulation code
          ...                                                        ...
     Examples: CP­67, VM/370                                    Examples: VMware, Microsoft VS 
     Benefits: Runs unmodified OS                               Benefits: Runs unmodified, translated OS
     Issues:   Substantial overhead                             Issues:   Substantial overhead

      Hypervisor Calls (“Paravirtualization”)                         Direct Hardware Virtualization
         Virt Mach                                                  Virt Mach           • VM runs in normal modes
                            • VM runs in normal modes
          Load                                                       Load
                                                                                        • Hardware does most of the
                            • OS in VM calls hypervisor
          Add                                                        Add                  virtualization (SIE architecture)
                              to access real resources 
                                                                                        • Hypervisor provides control 
          Store                                                      Store
          Hcall      Call     Hypervisor                             PrivOp
                                                                                 Exit      Hypervisor      Hypervisor calls
          Load                  service                              Load
                                                                                             service       also supported
          ...                                                        ...
     Examples: POWER Hypervisor, Xen                            Examples: System z LPAR, z/VM, KVM, Hyper­V
     Benefits: High efficiency                                  Benefits: High efficiency, runs unmodified OS
     Issues:   OS must be modified to issue Hcalls              Issues:   Requires underlying hardware support


12                                 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
Horizontal Clusters and Grids
     
         Large numbers of loosely coupled similar systems
          
              x86, some RISC
     
         Suitable for parallel tasks
          
              Low cost, high performance
          
              Low update to query ratio
     
         Typical workloads
          
              Web serving
          
              Analyzing trends
          
              Developing new drugs
     
         Sample industries
          
              Financial Services
          
              Life Sciences
          
              Education
          
              Media and Entertainment

13                               Red Hat Summit 2009 | Dr. Robert Sutor, IBM
Astellas Pharma, Inc.
     A worldwide pharmaceutical company in Japan reduces operation time for new drugs from one 
     year to one month, increasing research efficiency with IBM and Red Hat Enterprise Linux

     ✱   Company Profile
         – Based in Japan, Astellas Pharma Inc. is a global company involved in 

           manufacturing, marketing, importing and exporting pharmaceuticals. 

     ✱   Business Challenge
         – Ongoing changes in the pharmaceutical industry have had a major 

           impact on drug discovery
         – Government requirements on pharmaceutical effectiveness, safety, and 

           ADME disposition have dramatically increased
         – In 10 years, the number of chemical compounds to be screened out 

           has increased 1,000% 

     ✱   Solution
         – Red Hat Enterprise Linux

         – IBM BladeCenter, IBM System x HS20 blades


     ✱   Benefits
         – Drug discovery simulation time reduced from one year to one month, 

           ensuring much greater productivity for Astellas’ research staff
         – High efficiency and space savings drive infrastructure savings


14                             Red Hat Summit 2009 | Dr. Robert Sutor, IBM
Vertical Symmetrical MultiProcessing
     
         High performance systems with shared resources 
          
              RISC, some x86
     
         Suitable for transactional and database tasks
          
              High update to query ratio
          
              Virtualization increasingly important
     
         Typical workloads
          
              Centralized databases
          
              ERP, CRM, SCM applications
          
              Compute­intensive applications
     
         Sample industries
          
              Manufacturing
          
              Transportation 
          
              Banking
          
              Government

15                              Red Hat Summit 2009 | Dr. Robert Sutor, IBM
Volkswagen AG
         Consolidation and virtualization improves efficiency, competitiveness
 
     Business challenge
     
          76 standalone competitive UNIX servers with different web application middleware 
          supported several Volkswagen applications. These were difficult to scale as needed, 
          driving up maintenance costs and lowering efficiency. 
     
          Volkswagen was determined to find a more manageable and scalable underlying 
          hardware and software solution capable of enabling it to reduce total cost of 
          ownership while boosting competitiveness.
 
     Solution
     
          Consolidate from 76 servers down to six System p5 570 servers and the migration of 
          77 web based applications running a mixture of Red Hat Linux and AIX 
     
          IBM also helped standardize the company’s operational processes and WebSphere 
          middleware stack. 
 
     Benefits
     
          Significantly reduced the complexity and total cost of ownership (TCO) of its global IT 
          infrastructure
     
          Enables the automobile manufacturer to more quickly respond to changing market 
          conditions



     http://www­01.ibm.com/software/success/cssdb.nsf/CS/BTHD­78NKSD
16                                  Red Hat Summit 2009 | Dr. Robert Sutor, IBM
Centralized Computing
     
         Massively consolidated systems
          
              Mainframes, some RISC
     
         Suitable for mixed workloads
          
              High utilization, reliability, security, energy efficiency
          
              Virtualization essential
     
         Typical workloads
          
              Web Commerce, Web Applications
          
              ERP, CRM applications
          
              Consolidation of multiple applications
     
         Sample industries
          
              Banking
          
              Insurance
          
              Energy
          
              Telecomms

17                               Red Hat Summit 2009 | Dr. Robert Sutor, IBM
Bank of New Zealand
             A bank uses Red Hat Enterprise Linux on System z10 to reduce their carbon 
             footprint, and address datacenter cost and capacity concerns
                   The Bank of New Zealand reduce their datacenter footprint by 30%, heat
                      output by 33%, carbon footprint by 39%, and expects a 20% ROI
         
              The Challenge
               
                   A datacenter with 200 Sun servers was at capacity
                                                                                           “Deploying IBM mainframes 
               
                   Bank of New Zealand needed to grow, reduce                             with Red Hat Enterprise Linux 
                   emissions and costs, become more open, and seeks 
                   to become carbon­neutral by 2010                                      to address our carbon footprint 
                                                                                            and cost savings concerns 
         
              The Solution                                                                     was a very big deal, 
               
                   Consolidate 200 Sun servers down to just 1 IBM                                especially at the 
                   System z10 mainframe running Red Hat Enterprise                          senior management level.”
                   Linux
         
              The Benefit
                                                                                                   Lyle Johnston
               
                   Bank of New Zealand reduced power consumption by                             Infrastructure Architect
                   close to 40%, heat output by 33%                                              Bank of New Zealand

               
                   Just one administrator is needed per 200 virtual 
                   servers
               
                   New environments are deployed in minutes, not days
http://www.ibm.com/press/us/en/pressrelease/26621.wss
    18                                     Red Hat Summit 2009 | Dr. Robert Sutor, IBM
    18
Salt River Project
     Utility company in central Arizona: more than 4,000 employees, serving over 925,000 customers, 
     covering 2900 square miles
     ✱   Challenge
         – Deliver ever­improving contributions to the people SRP servers through the 

           provision of low­cost, reliable water and power, and community programs
         – Reduce server sprawl of distributed HP­UX systems

         – Increase utilization, flexibility and management

         – Consolidate workloads and run more workloads per server



     ✱   Solution
         – Red Hat Enterprise Linux

         – IBM System z mainframe

         – Red Hat Network Satellite


     ✱   Benefits
         – Stable and predictable solution, easily managed via Red Hat Network Satellite

         – Cost savings through eliminating license costs




19                           Red Hat Summit 2009 | Dr. Robert Sutor, IBM
Cloud Computing
     
         Shared, scalable systems
          
              x86, RISC, Mainframes 
     
         Suitable for mixed workloads
          
              Dynamic provisioning
          
              Virtualization essential
     
         Typical workloads
          
              Infrastructure
          
              Development and Test
          
              Collaboration
     
         Sample industries
          
              Banking
          
              Software development
          
              Universities
          
              Government

20                              Red Hat Summit 2009 | Dr. Robert Sutor, IBM
China Services Cloud  – A Cloud for Developers
 Goal
                                                                   “IBM has its vision to help the 
   • Stimulate software start­up company growth
                                                                   Chinese government, as well as the 
   • Launch new business models
                                                                   company to use the resource in a 
   • Accelerate transformation to a services­led 
                                                                   smarter way. Cloud computing is 
      economy
                                                                   one of the most important platforms 
                                                                   that enables us to do so.” ­ Paul Lu, 
 Pain Points                                                       CEO, Wuxi Lake Tai Cloud 
   • Efficiently provide software development and test             Computing Service
      tools to software startup companies
   • Provide competitive services to internet users

 Benefits
   • Accelerates development and test cycles through 
     quick resource on­boarding
   • Public cloud: Access through internet or secure 
     connection 
   • Virtualized, secure, network isolated environments 
     with Rational development and test tools                            IBM CloudBurst
   • Backup/restore capabilities with Tivoli Storage 
     Management to protect customer assets


21                         Red Hat Summit 2009 | Dr. Robert Sutor, IBM
Matching the Workload to the Linux Computer

     
         Linux runs on more processors than anything else
          
              Flexibility
          
              Scalability
          
              Availability of skills and applications
     
         Choose the right computer for the workload, not vice­
         versa
          
              Personal vs. Shared
          
              Local vs. Remote
          
              Ownership vs. Cost
     
         Small is beautiful, and …
          
              …big is beautiful as well
22                        Red Hat Summit 2009 | Dr. Robert Sutor, IBM
Trademarks & Disclaimers
     The following are trademarks of the International Business Machines Corporation in the United States and/or other countries. For a complete list of IBM Trademarks, see 
     www.ibm.com/legal/copytrade.shtml: IBM, the IBM logo, BladeCenter, Calibrated Vectored Cooling, ClusterProven, Cool Blue, POWER, PowerExecutive, Predictive Failure 
     Analysis, ServerProven, Power Systems, System Storage, System x , System z, WebSphere, DB2 and Tivoli are trademarks of IBM Corporation in the United States and/or 
     other countries. For a list of additional IBM trademarks, please see http://ibm.com/legal/copytrade.shtml.
     The following are trademarks or registered trademarks of other companies:
     Java and all Java based trademarks and logos are trademarks of Sun Microsystems, Inc., in the United States and other countries or both
     Microsoft, Windows,Windows NT and the Windows logo are registered trademarks of Microsoft Corporation in the United States, other countries, or both.
     Intel, Intel logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered 
     trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
     UNIX is a registered trademark of The Open Group in the United States and other countries or both.
     Linux is a trademark of Linus Torvalds in the United States, other countries, or both.
     Cell Broadband Engine is a trademark of Sony Computer Entertainment Inc.
     InfiniBand is a trademark of the InfiniBand Trade Association.
     Other company, product, or service names may be trademarks or service marks of others.
     NOTES:
     Linux penguin image courtesy of Larry Ewing (lewing@isc.tamu.edu) and The GIMP 
     Any performance data contained in this document was determined in a controlled environment.  Actual results may vary significantly and are dependent on many factors 
     including system hardware configuration and software design and configuration.  Some measurements quoted in this document may have been made on development­level 
     systems.  There is no guarantee these measurements will be the same on generally­available systems.  Users of this document should verify the applicable data for their 
     specific environment.
     IBM hardware products are manufactured from new parts, or new and serviceable used parts. Regardless, our warranty terms apply.
     Information is provided “AS IS” without warranty of any kind.
     All customer examples cited or described in this presentation are presented as illustrations of the manner in which some customers have used IBM products and the results 
     they may have achieved. Actual environmental costs and performance characteristics will vary depending on individual customer configurations and conditions.
     This publication was produced in the United States. IBM may not offer the products, services or features discussed in this document in other countries, and the information 
     may be subject to change without notice. Consult your local IBM business contact for information on the product or services available in your area.
     All statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
     Information about non­IBM products is obtained from the manufacturers of those products or their published announcements. IBM has not tested those products and 
     cannot confirm the performance, compatibility, or any other claims related to non­IBM products. Questions on the capabilities of non­IBM products should be addressed to 
     the suppliers of those products.
     Prices are suggested US list prices and are subject  to change without notice.  Starting price may not include a hard drive, operating system or other features. Contact your 
     IBM representative or Business Partner for the most current pricing in your geography.
     Any proposed use of claims in this presentation outside of the United States must be reviewed by local IBM country counsel prior to such use.
     The information could include technical inaccuracies or typographical errors.  Changes are periodically made to the information herein; these changes will be incorporated 
     in new editions of the publication.  IBM may make improvements and/or changes in the product(s) and/or the program(s) described in this publication at any time.




23                                                 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
24   Red Hat Summit 2009 | Dr. Robert Sutor, IBM

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Linux Everywhere? Matching the Workload to the Computer

  • 1. 1 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 2. Linux Everywhere? Matching the Workload to the Computer Dr. Robert Sutor VP, Open Source and Linux, IBM SWG September 2, 2009 2 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 3. Agenda  Linux, and  Building a smarter planet, that is increasingly:  Instrumented  Interconnected  Intelligent  Matching workloads to platforms  Virtualization  Horizontal clusters and grids  Vertical symmetrical multiprocessing  Centralized computing  Cloud computing 3 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 4. Building a smarter planet “Every human being, company, organization, city, nation,  natural system and man­made system is becoming  interconnected, instrumented and intelligent.  This is leading to new savings and efficiency—but perhaps  as important, new possibilities for progress.” The world is flatter. The world is  Because it can. smaller. Because it must. The world is  Because we want it to. getting smarter. 4 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 5. An instrumented planet, and Linux What’s new?  • Powerful computing on ubiquitous handheld devices and  netbooks Fedora Moblin Android • Embedded sensors provide a wealth of data, much of it  real­time Linux brings: Small size, modularity, and the ability to run  on multiple platforms 5 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 6. An interconnected world, and Linux What’s new?  • High speed, reliable connectivity with ubiquitous access • Ability to optimize mix of personal computing and  shared access to big computing Linux brings: Cross­platform portability, scalability, and  much of the fabric of the internet 6 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 7. Impire AG Sports television company providing intelligent, real­time 3D graphics and statistics for  professional sporting events to TV broadcast companies in Germany, Austria and Switzerland ✱ Business Challenge – Needed high­performance database platforms providing management, processing  and mining of data for instantaneous play analysis and statistical content  ✱ Solution – Red Hat Enterprise Linux – IBM BladeCenter – IBM Informix Dynamic Server – IBM DB2 Alphablox – IBM DB2 Data Warehouse Edition – IBM WebSphere Portal Express ✱ Benefits – Improved ability to provide information on demand – Higher system availability and reliability – Faster and more in­depth analysis with data mining – Improved employee productivity – Better collaboration with employees and customers 7 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 8. An intelligent world, and Linux What’s new?  • Vast and increasing amounts of data not yet interpreted • Scalable computing power available on demand Linux brings: Supercomputing power at affordable cost,  parallel computing clusters, stream computing 8 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 9. IBM and Linux take on “Jeopardy!” Challenges include:  variety of subjects  speed of responses when  competing against humans  “subtlety” of the questions Two years to develop “question  answering” system that determines  precise answers to natural­ language questions, and computes  accurate confidences in the  answers “Watson” system incorporates  massively parallel analytical  systems, and is not connected to  the internet or other outside help. 9 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 10. Matching the workload to the computing platform  Small computing: (portability, personal use)  Big computing: Scalability, resilience,  flexibility, manageability  Shared access to big computing, where  appropriate and cost­effective  Different ways to achieve this … 10 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 11. Virtualization helps you right­size your  computing IBM has been doing virtualization for more than 40 years  Originally developed to make better use of critical  hardware  IBM runs Linux as a virtualized OS across entire  hardware portfolio  Innovation continues VMware Xen KVM PLPAR PHYP CP/CMS VM/370 VM/ESA Z/VM 1967 1972 1990 2000 2002 2009 11 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 12. Virtualization can mean different things Trap and Emulate Translate, Trap, and Emulate Virt Mach Virt Mach • VM runs in user mode • VM runs in user mode Load • All privileged instructions Load • Some IA­32 instructions must Add cause traps Add be replaced with trap ops Store Store PrivOp Trap Hypervisor PrivOp TrapOp Trap Hypervisor PrivOp Load emulation code Load emulation code ... ... Examples: CP­67, VM/370 Examples: VMware, Microsoft VS  Benefits: Runs unmodified OS Benefits: Runs unmodified, translated OS Issues: Substantial overhead Issues: Substantial overhead Hypervisor Calls (“Paravirtualization”) Direct Hardware Virtualization Virt Mach Virt Mach • VM runs in normal modes • VM runs in normal modes Load Load • Hardware does most of the • OS in VM calls hypervisor Add Add virtualization (SIE architecture) to access real resources  • Hypervisor provides control  Store Store Hcall Call Hypervisor  PrivOp Exit Hypervisor  Hypervisor calls Load service Load service also supported ... ... Examples: POWER Hypervisor, Xen Examples: System z LPAR, z/VM, KVM, Hyper­V Benefits: High efficiency Benefits: High efficiency, runs unmodified OS Issues: OS must be modified to issue Hcalls Issues: Requires underlying hardware support 12 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 13. Horizontal Clusters and Grids  Large numbers of loosely coupled similar systems  x86, some RISC  Suitable for parallel tasks  Low cost, high performance  Low update to query ratio  Typical workloads  Web serving  Analyzing trends  Developing new drugs  Sample industries  Financial Services  Life Sciences  Education  Media and Entertainment 13 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 14. Astellas Pharma, Inc. A worldwide pharmaceutical company in Japan reduces operation time for new drugs from one  year to one month, increasing research efficiency with IBM and Red Hat Enterprise Linux ✱ Company Profile – Based in Japan, Astellas Pharma Inc. is a global company involved in  manufacturing, marketing, importing and exporting pharmaceuticals.  ✱ Business Challenge – Ongoing changes in the pharmaceutical industry have had a major  impact on drug discovery – Government requirements on pharmaceutical effectiveness, safety, and  ADME disposition have dramatically increased – In 10 years, the number of chemical compounds to be screened out  has increased 1,000%  ✱ Solution – Red Hat Enterprise Linux – IBM BladeCenter, IBM System x HS20 blades ✱ Benefits – Drug discovery simulation time reduced from one year to one month,  ensuring much greater productivity for Astellas’ research staff – High efficiency and space savings drive infrastructure savings 14 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 15. Vertical Symmetrical MultiProcessing  High performance systems with shared resources   RISC, some x86  Suitable for transactional and database tasks  High update to query ratio  Virtualization increasingly important  Typical workloads  Centralized databases  ERP, CRM, SCM applications  Compute­intensive applications  Sample industries  Manufacturing  Transportation   Banking  Government 15 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 16. Volkswagen AG Consolidation and virtualization improves efficiency, competitiveness  Business challenge  76 standalone competitive UNIX servers with different web application middleware  supported several Volkswagen applications. These were difficult to scale as needed,  driving up maintenance costs and lowering efficiency.   Volkswagen was determined to find a more manageable and scalable underlying  hardware and software solution capable of enabling it to reduce total cost of  ownership while boosting competitiveness.  Solution  Consolidate from 76 servers down to six System p5 570 servers and the migration of  77 web based applications running a mixture of Red Hat Linux and AIX   IBM also helped standardize the company’s operational processes and WebSphere  middleware stack.   Benefits  Significantly reduced the complexity and total cost of ownership (TCO) of its global IT  infrastructure  Enables the automobile manufacturer to more quickly respond to changing market  conditions http://www­01.ibm.com/software/success/cssdb.nsf/CS/BTHD­78NKSD 16 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 17. Centralized Computing  Massively consolidated systems  Mainframes, some RISC  Suitable for mixed workloads  High utilization, reliability, security, energy efficiency  Virtualization essential  Typical workloads  Web Commerce, Web Applications  ERP, CRM applications  Consolidation of multiple applications  Sample industries  Banking  Insurance  Energy  Telecomms 17 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 18. Bank of New Zealand A bank uses Red Hat Enterprise Linux on System z10 to reduce their carbon  footprint, and address datacenter cost and capacity concerns The Bank of New Zealand reduce their datacenter footprint by 30%, heat output by 33%, carbon footprint by 39%, and expects a 20% ROI  The Challenge  A datacenter with 200 Sun servers was at capacity “Deploying IBM mainframes   Bank of New Zealand needed to grow, reduce  with Red Hat Enterprise Linux  emissions and costs, become more open, and seeks  to become carbon­neutral by 2010 to address our carbon footprint  and cost savings concerns   The Solution was a very big deal,   Consolidate 200 Sun servers down to just 1 IBM  especially at the  System z10 mainframe running Red Hat Enterprise  senior management level.” Linux  The Benefit Lyle Johnston  Bank of New Zealand reduced power consumption by  Infrastructure Architect close to 40%, heat output by 33% Bank of New Zealand  Just one administrator is needed per 200 virtual  servers  New environments are deployed in minutes, not days http://www.ibm.com/press/us/en/pressrelease/26621.wss 18 Red Hat Summit 2009 | Dr. Robert Sutor, IBM 18
  • 19. Salt River Project Utility company in central Arizona: more than 4,000 employees, serving over 925,000 customers,  covering 2900 square miles ✱ Challenge – Deliver ever­improving contributions to the people SRP servers through the  provision of low­cost, reliable water and power, and community programs – Reduce server sprawl of distributed HP­UX systems – Increase utilization, flexibility and management – Consolidate workloads and run more workloads per server ✱ Solution – Red Hat Enterprise Linux – IBM System z mainframe – Red Hat Network Satellite ✱ Benefits – Stable and predictable solution, easily managed via Red Hat Network Satellite – Cost savings through eliminating license costs 19 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 20. Cloud Computing  Shared, scalable systems  x86, RISC, Mainframes   Suitable for mixed workloads  Dynamic provisioning  Virtualization essential  Typical workloads  Infrastructure  Development and Test  Collaboration  Sample industries  Banking  Software development  Universities  Government 20 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 21. China Services Cloud  – A Cloud for Developers Goal “IBM has its vision to help the  • Stimulate software start­up company growth Chinese government, as well as the  • Launch new business models company to use the resource in a  • Accelerate transformation to a services­led  smarter way. Cloud computing is  economy one of the most important platforms  that enables us to do so.” ­ Paul Lu,  Pain Points CEO, Wuxi Lake Tai Cloud  • Efficiently provide software development and test  Computing Service tools to software startup companies • Provide competitive services to internet users Benefits • Accelerates development and test cycles through  quick resource on­boarding • Public cloud: Access through internet or secure  connection  • Virtualized, secure, network isolated environments  with Rational development and test tools IBM CloudBurst • Backup/restore capabilities with Tivoli Storage  Management to protect customer assets 21 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 22. Matching the Workload to the Linux Computer  Linux runs on more processors than anything else  Flexibility  Scalability  Availability of skills and applications  Choose the right computer for the workload, not vice­ versa  Personal vs. Shared  Local vs. Remote  Ownership vs. Cost  Small is beautiful, and …  …big is beautiful as well 22 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 23. Trademarks & Disclaimers The following are trademarks of the International Business Machines Corporation in the United States and/or other countries. For a complete list of IBM Trademarks, see  www.ibm.com/legal/copytrade.shtml: IBM, the IBM logo, BladeCenter, Calibrated Vectored Cooling, ClusterProven, Cool Blue, POWER, PowerExecutive, Predictive Failure  Analysis, ServerProven, Power Systems, System Storage, System x , System z, WebSphere, DB2 and Tivoli are trademarks of IBM Corporation in the United States and/or  other countries. For a list of additional IBM trademarks, please see http://ibm.com/legal/copytrade.shtml. The following are trademarks or registered trademarks of other companies: Java and all Java based trademarks and logos are trademarks of Sun Microsystems, Inc., in the United States and other countries or both Microsoft, Windows,Windows NT and the Windows logo are registered trademarks of Microsoft Corporation in the United States, other countries, or both. Intel, Intel logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered  trademarks of Intel Corporation or its subsidiaries in the United States and other countries. UNIX is a registered trademark of The Open Group in the United States and other countries or both. Linux is a trademark of Linus Torvalds in the United States, other countries, or both. Cell Broadband Engine is a trademark of Sony Computer Entertainment Inc. InfiniBand is a trademark of the InfiniBand Trade Association. Other company, product, or service names may be trademarks or service marks of others. NOTES: Linux penguin image courtesy of Larry Ewing (lewing@isc.tamu.edu) and The GIMP  Any performance data contained in this document was determined in a controlled environment.  Actual results may vary significantly and are dependent on many factors  including system hardware configuration and software design and configuration.  Some measurements quoted in this document may have been made on development­level  systems.  There is no guarantee these measurements will be the same on generally­available systems.  Users of this document should verify the applicable data for their  specific environment. IBM hardware products are manufactured from new parts, or new and serviceable used parts. Regardless, our warranty terms apply. Information is provided “AS IS” without warranty of any kind. All customer examples cited or described in this presentation are presented as illustrations of the manner in which some customers have used IBM products and the results  they may have achieved. Actual environmental costs and performance characteristics will vary depending on individual customer configurations and conditions. This publication was produced in the United States. IBM may not offer the products, services or features discussed in this document in other countries, and the information  may be subject to change without notice. Consult your local IBM business contact for information on the product or services available in your area. All statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only. Information about non­IBM products is obtained from the manufacturers of those products or their published announcements. IBM has not tested those products and  cannot confirm the performance, compatibility, or any other claims related to non­IBM products. Questions on the capabilities of non­IBM products should be addressed to  the suppliers of those products. Prices are suggested US list prices and are subject  to change without notice.  Starting price may not include a hard drive, operating system or other features. Contact your  IBM representative or Business Partner for the most current pricing in your geography. Any proposed use of claims in this presentation outside of the United States must be reviewed by local IBM country counsel prior to such use. The information could include technical inaccuracies or typographical errors.  Changes are periodically made to the information herein; these changes will be incorporated  in new editions of the publication.  IBM may make improvements and/or changes in the product(s) and/or the program(s) described in this publication at any time. 23 Red Hat Summit 2009 | Dr. Robert Sutor, IBM
  • 24. 24 Red Hat Summit 2009 | Dr. Robert Sutor, IBM