Google+ vs. Facebook - Social Media Faceoff

Social Media Faceoff
Google+ vs. Facebook

Facebook.com/Instantetraining Hashtag: #IETraining

Hashtag: #IETraining www.instantetraining.com

About Instant E-Training
"Give a man a fish to eat and you feed him for a day. Teach a man how to fish and
you feed him for lifetime.” - Lao Tzu, 6th Century Chinese Philospher

Founded in late 2010, Instant E-Training is creating an online learning environment
imparting interactive marketing training using highly engaging e-learning tutorials by
bringing the best instructors together and using streaming video as the primary method
of delivering marketing training.

Training provided by some of Search & Social industry leaders including….

Clara Shih Eric Enge Christine Churchill Bob Tripathi Hollis Thomases Dan Zarrella Dave Kerpen


Online Training Video Library

Videos on Social Media, SEO,
Facebook, LinkedIn, Content
Marketing and more.
Strategy Videos

http://www.instantetraining.com/
pricing-plans

How-to Videos


Live Online Training Workshops

Recordings Available


Host: Bob Tripathi
• Over 10 Years of “in-the-trenches” online marketing
experience

• Top rated speaker at industry conferences on SEO,
Social Media, Paid Search topics

• Worked with large US brands like Discover Card, Sears
Holdings championing online initiatives

• Passion for training led to founding of Instant E-
Training


Meet Kristi Hines

• Online marketing consultant, freelance writer,
professional blogger.

• She writes for leading social media & search blogs
like Social Media Examiner, Search Engine Watch,
Search Engine Journal to name a few.

• On her own blog, Kristi covers blogging tips, social
media and search tips.
@kikolani

www.kikolani.com • Little known fact: She’s a great Salsa dancer!


Top Considerations When Creating a Google Account

• Who will have access?

• Who will need access?

• What will this account be connected to?

• What if you leave your employer?


Your Personal Google+ Profile – SEO Basics


Your Personal Google+ Profile - Circles


Your Personal Google+ Profile – Organizing by Circles

• Organize who you follow by:

– Topic or interest

– Location

– Who you want to share with

– Who you want to see updates from


Your Personal Google+ Profile – Audience Engagement

• +1 posts, photos, videos, and comments.
• Comment on posts, photos, and videos.
• Tag connections using @Their Name.
• Create hangouts for video chat.


Getting Started with
Google+
Pages


Your Google+ Page – Create a Page

Go to plus.google.com/pages/create or
look for . Then choose a category.


Your Google+ Page – Local Business Category


Your Google+ Page - Subcategories

• Local Business & Places
– Home and Construction
– Education and Culture
– Entertainment and Recreation
– Banking and Finance
– Food
– Gas and Automotive
– Health and Beauty
– Insurance
– Lodging
– Manufacturing, Mining, Utilities, Agriculture, Fishing...
– Professional Services
– Shipping and Mailing
– Stores and Shopping
– Storage


Your Google+ Page – Local Business Example


Your Google+ Page – Other Category Options


Your Google+ Pages - Subcategories

• Product or Brand
– Aerospace and Defense – Gifts and Occasions
– Antiques and Collectibles – Health
– Apparel and Accessories – Home Decor
– Appliances – Home and Garden
– Arts and Entertainment – Jewelry and Watches
– Auto – Mature
– Baby and Kids – Media
– Business and Industrial – Music
– Celebrity – Office Supplies
– Computers and Hardware – Pets and Services
– Education – Public Figure
– Electronics – Software
– Fashion and Beauty – Sports and Outdoor Gear
– Financial Services – Tools and Equipment
– Food and Beverages – Travel
– Games and Toys – Website



• Company, Institution, or Organization
– Aerospace and Defense – Internet and Software
– Auto – Legal
– Banks and Financial – Media, News and Publishing
– Biotech and Chemicals – Mining and Materials
– Computer and Hardware – Non-profit
– Consulting and Business Services – Political Organization
– Education and Schools – Professional Services
– Energy and Utilities – Religious Organization
– Engineering and Construction – Retail and Consumer Merchandise
– Farming and Agriculture – Telecommunications
– Fashion and Beauty – Transport and Freight
– Food and Beverages – Travel and Leisure
– Government Organization
– Health
– Industrials
– Insurance



• Arts, Entertainment, or Sports
– Album – Newspaper
– Amateur Sports Team – Playlist
– Award Show – Professional Sports Team
– Blog – Radio Station
– Book – Record Label
– Concert and Performance – School Sports Team
– Concert Tour – Song
– Festival – Sporting Event
– Fictional Character – Sports League
– Magazine – Studio
– Movie – TV Channel
– Music Award – TV Network
– Music Band – TV Show
– Music Chart – TV / Move Aware
– Music Video – Video Game
– Musical Instrument – Visual and Performing Arts


Your Google+ Page – Important Elements

• Name – What will people search?
• Headline – Make a great first impression.
• Photostrip – Represent your brand.
• Introduction – Think conversions!
• Contact Info – Phone, address, email, etc.
• Website – Your main URL.
• Related Links – Other profiles, blog, top pages
on your website.


Your Google+ Page –Page Example


Your Google+ Page – Start the Conversation

• Post some updates including:

– Latest blog posts

– Articles about your brand / product

– Articles about your industry

– Ask a question


Your Google+ Page – Connect Your Website

developers.google.com/+/plugins/badge/

Your Google+ Page – Circles


Pros of Google+ Pages vs.
Facebook Pages


Why Google+? Direct Connection to Search


Why Google+? Direct Interaction with Fans

Google+ Pages can comment & like updates
on personal profiles – Facebook can’t!


Why Google+? Send Targeted Updates

• Google+ Pages can use circles like
personal profiles. Create circles for:

– Employees
– Partners
– VIP Customers
– Customers by Location
– Members of Loyalty Program


Why Google+? Live Chats

• Google+ Pages can also use the Hangouts
feature for live chats
with fans (10 max)!

• Hangouts with Extras
will have advanced
features including:


Pros of Facebook Pages vs.
Google+ Pages


Why Facebook? More Traffic


Why Facebook? More Followers


Why Facebook? More Customization


Why Facebook? Better Administration

Quickly see page notifications, add additional
admins, and get visitor insights!


Meet Eric Enge

• Founder of Stone Temple Consulting – a 20 person
interactive marketing company.

• Co-Author of “The Art of SEO”

• Frequent speaker at conferences such as PubCon,
SMX Advanced, SES, and others.

• Prolific writer for industry publications like Search
Engine Land, Search Engine Watch, and others.

• Trainer & Co-Founder of Instant E-Training


Google+ Strategy


Social is Now a Big Deal at Google


A Closer Look


Elements of the Strategy

• Integrate with all Google Properties
1. Search
2. AdWords
3. Gmail
4. Google Analytics
5. Blogger
6. Places
7. YouTube
8. Google Docs
9. Google reader
10. Android
11. Chrome


66 to 67% market share
in the US
Hashtag: #IETraining @stonetemple
www.instantetraining.com

Greater Than 40% Market Share


Android

Source: comScore via Gigaom


Google Reader (56%)


Google Chrome

25% Market Share and Growing Rapidly

Brands Will Push It


Impact on Search Engine Results


Add to Google+ Circles from SERP’s


Shares by Google+ Friends


Google adding social proof!


Link Building with Google+


Reach Audiences Through Sharing


Some of Then are Potential Linkers

Link Yield = Percentage of the Audience that will Link to You


Relevance IS a Huge Factor

Source: nicktadd.com

Link Yield Highly Dependent on Relevance of
Content to the Audience


Some of the “Sharers” are Influencers


The Role of Influencers

Link Yield is Higher When Influencers Share Your Content


Key Factors in Success

• Uniqueness of Content
• Quality of Content
• Reach of Sharers
• Influence of Sharers
• Relevance of the Content to Audience
Reached
• Your Perceived Authority


Reasons to Setup your Profile

• So no one else misappropriates it
• The new + operator in Google search
• Google is totally committed to Google+
• Total integration will cause lots of
potential exposure
• Google+ will help drive search results
• Success depends on developing visibility


Learn more…

23 Live Online Sessions including…

Social Media Strategy Google+ Optimization strategies

Building Social Media Team PR and Social Media

Facebook Marketing Social Media for Non-Profits

Twitter Marketing for Business Small Business Social Media

Content Strategies for Social Web Social Media ROI

LinkedIn Strategies Listening for Social Intelligence

Social Video & YouTube Marketing Measuring Social Influence


All Attendees Receive….

Ask questions after sessions –
Private Q&A for all attendee

Social Media Certificate
for all attendees
Network with fellow attendees in
Our private community


Attendee Testimonial

“Instant E-Training is by far the most
effective way to learn for anyone getting
into social media for business. They cover
every topic you need to know, and expose
you to some of the best in the field. The Ryan Maas
resources they provide are invaluable Indiana,
and I give them my highest USA
recommendation.”


Reserve Your Seat today!

www.instantetraining.com/SMBT12


Google+ vs. Facebook - Social Media Faceoff

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