Inbound marketing is a marketing methodology that is designed to draw visitors and potential customers in, rather than outwardly pushing a brand, product or service onto prospects in the hope of generating leads or customers.

2. WHAT IS INBOUND MARKETING?
INBOUND MARKETING is a technique or a
strategy to dram the customers attention
towards the products or services through
content marketing, social media marketing,
branding or search engine optimization.

3. WHAT DOES IT DO?
It provides:
❏ Improved customer
experience and
trust by offering
potential customers
information they value
via company
sponsored
newsletters, blogs and
entries on social media
platforms.

4. INBOUND MARKETING: OUTBOUND MARKETING:
❏ Blog post
❏ Articles
❏ Seo
❏ Social
media
❏ Videos
❏ Content
designed to
draw
customers
towards the
product
❏ Phone calls
❏ Emails
❏ Billboards
❏ Radio and
TV adverts
❏ Forum
research
❏ Directly
reaching
out to
prospects

5. STRATEGIES FOR INBOUND MARKETING
❏ SEARCH ENGINE OPTIMIZATION:
Improving Credibility,Improving Crawlability,Improving Content
❏ SEARCH ENGINE MARKETING
❏ Social media marketing
❏ Influencer marketing
❏ Email newsletters
❏ Personal branding

6. ATTRACT
CLOSE
CONVERT
DELIGHT
PROCESS OF INBOUND MARKETING

7. TIPS FOR INBOUND MARKETING:
❏ Use SEO strategies to increase
inbound visitors to your site.
❏ Have an effective email-collection
strategy.
❏ Base your content on what
influencers are talking about.
❏ Offer a free online course.
❏ Focus on online communities.
❏ Make it easy for customers to contact
you.
❏ Create podcasts to keep lead inflow
ongoing
❏ Create delightful products and
practice smart marketing.
❏ Produce an unforgettable experience.