This document discusses 10 trends in advertising and marketing: 1. Brands shifting focus from B2C to B2B and direct-to-consumer marketing. 2. Digital transformation across all areas. 3. Photography and visual content becoming more important. 4. Increased sharing and spread of information faster through social media. 5. Conversations and user engagement driving more conversions.

1. S
advertising
T R E ND
Bogdana Butnar
bogdanabutnar.ro

2. TREND:
: BR AND
B2C
TO
#1 ON SUM ER
C

8. TREND:
s dig ital
#2All t hing

14. TREND:
ogra phy
Phot
#3 ove r ev eryt hing

19. TREND:
S ha ring.
ing.
#4 Ev eryth
fa ster

25. TREND:
ersa tion
C onv
#5 and conver sion

28. TREND:
stru ggl e for
The
#6 me trics

33. TREND:
us id eas
Gen ero
#7 vs b ig i deas

39. TREND:
nds . No
acke
#8 e
B
nd. Mor e en ds.

42. TREND:
Mobile.
#9

43. Mobile is local

44. Mobile is personal.

45. Mobile is huge.

46. TREND:
#1 Applica tion s.ge
o.
0

49. TREND:
dia.
#1 D ead
New
me
me dia.
dia.
1 Tran sme

50. TREND:
uni ties.
#1 C
N
omm
iches. L ong
tail.
2

52. TREND:
A tten tion
wind ow.
#1 Op port unity
. No
3 win dow
win dow

53. UL TU ME
M
SC
Bogdana Butnar
bogdanabutnar.ro