1. Bo Li
FIT 1000
Prof. Deborah Canning

2. Product and Service
 The user problems it solves
 Audience
Features & Benefits
Competition
Applications it
supports
How to purchase?

3. Introduction
RENREN Social Network
CNN: The Rise Of RENREN

4. The user problems it solves
 Enables our users to connect and communicate with each other
 Share information and user-generated content
 Play online games
 Listen to music
 Shop for deals and enjoy a wide range of other features and services.

6. Features & Benefits
• Valuation A registered user can constantly add
old or newly-acquainted friends to
the friend list. By specifying the
educational information in the
• Technical Basis profile, a user may easily find other
users that tally with his/her intention;
correspondingly, the user may be
searched by others with the similar
• Comprehensive Social intention. High school or college
Networking Platform students are prone to find this
advantageous when searching
friends. Users can be also affiliated
with groups of established titles
• Strong Cash Position (usually an existent class, school or
organization).

7. Competition
Design and business model
are copied from FACEBOOK

8. 1. Games
2. Livings
3. Learning
4. Entertainments
5. Phone
6. Website

9. How to purchase?
VIP Membership
RENREN Beans

10. 1. http://renren-inc.com/en/
2. http://www.forbes.com/sites/kenrapoza/2011/05/01/chinas-social-
network-renren-is-no-facebook/
3. http://seekingalpha.com/article/490251-5-reasons-why-we-believe-
renren-is-the-most-attractive-social-media-stock
4. http://en.wikipedia.org/wiki/Renren
5. http://socialtimes.com/chinas-renren-social-network-introduces-social-
gaming_b12936