I gave this presentation in an eChai Webinar. In this presentation, you will learn:
- Two Succesful Startups Leveraging the Content Marketing Well
- What is Content Marketing
- Benefits of Content Marketing
- How to get started
-- Content Creation (includes How to find content ideas & 9 Proven Content Formats)
-- Content Promotion (includes promotion techniques)
Hope you find the deck useful. Feel free to reach out to me on twitter - @bonisatani for any queries.
2. About Me
Head of Marketing & Partner at Zestard Technologies
Full Service eCommerce Agency
T-Shaped Marketer with a Huge Focus on SEO & Link Building
Co-Founder of Flickstime - Movie Show Timing Comparison Website
Appeared on Search Engine Journal, FitSmallBusiness, YourStory, Dzone, and many
more publications
Hacked Knowledge Graph and is now an entity
3. Summary
1. Examples of Two Indian Startups
2. What is Content Marketing?
3. Benefits of Content Marketing
4. How to Get Started:
Part 1: Creation of Content
◼ How to come up with Content Ideas?
◼ 9 Different Forms of Proven Content
Part 2: Content Promotion
◼ Different Types of Promotion Techniques
5. QnA
5. Examples: Software Suggest
Huge Focus on
• Leveraging SEO from the Start
• Producing 2 – 3 Content Every Week around their Product Keywords
• Forms of Content: How to, Review Post, Infographic, Listicle Post, Ego Bait/ Expert Round Up, and Research Post
7. Examples: Sales Handy
Huge Focus on
• Leveraging SEO from the Start
• Producing 1 – 3 Content Every Week around their Product
• Forms of Content: how to, Listicle Post, Exclusive Guides, Ego bait/ Expert Guides.
8. What is Content Marketing?
A type of marketing that involves the
creation and sharing
of online material with an intend to
STIMULATE
interest in its products or services.
9. Benefits of Content Marketing
Cost Effective Marketing Technique
Helps You Establish Yourself as an Expert & Authority
Increases Brand Visibility & Trust
Overall, Helps in GROWING Your Startup
&
10. How to get Started with Content Marketing:
Part 1: Content Creation
How to Find Content Ideas
9 Different Forms of Proven Content
Part 2: Content Promotion
Different Types of Promotion Techniques
11. How to Find Content Ideas
Part 1: Content Creation
12. How to Find Content Ideas?
1. Keyword Research
2. Ahref Content Explorer / Buzzsumo / Uber
Suggest
3. Competitor’s Top Performing Blogpost
4. Quora / Reddit
5. And many more..
18. 9 Different Forms of Proven Content Format
1. Award Bait / Ego Bait
2. Comparison Post
3. Listicle Post
4. Exclusive Guide / Templates
5. How to Post
6. Video Content
7. Research Post
8. Infographic
9. Quiz
19. Awards Bait/ Expert Round Up
What
Egobait is a content which is created to attract the attention of a specific person or group of people. It
is essentially producing something that strokes the ego of the person/people/company featured.
Examples:
24 Expert SEO Tips & Advice to Boost Your Traffic in 2019 (300 Shares)
The Top 50 Social Media Influencers on Twitter (2k Shares)
Why:
You Get the Chance to ‘BUILD’ Relationship with Influencer
You Make other Person Look Good
The other Person Promotes Your Work
Widens Your Reach
21. Comparison Post
What
It’s basically a Format where you are comparing your SAAS Based Product with other Competitor
Examples:
5 Reasons You Should NOT Switch From MailChimp To ConvertKit
Switch from Infusionsoft to ConvertKit
Why:
Lot of Big Companies do it all the time to differentiate their Product.
Helpful in educating the customers
23. Listicle Post
What?
A listicle is a blog post or article found on the web which is outlined in a bullet point or numbered
fashion.
Examples:
22 Everyday Things You Have Been Doing Wrong (219k Shares)
44 Iconic photos every cricket fan should see (200k Shares)
Why?
List posts provide a specific number, and the brain loves specificity.
People prefer numbered list headlines over any other type of headline.
Longer lists make people feel like they’re gettin
25. Exclusive Guide
What
A content that basically covers everything about a topic.
It is a longer form of content
Example
WHAT IS CHANGE MANAGEMENT The Definitive Guide
201 India Travel Tips: The Ultimate Free Beginners Guide (2017)
Why
The longer the content (3000+ words), the more shares it stands to gain. This is true because longer
content goes into deeper detail on the topic at hand.
Easy to Earn/ Build Links (People can easily see value in it)
27. Study of Words vs Social Media Shares
Longer Form of Content Results into Massive Shares (Source)
28. How to Post (Evergreen Format)
What
Basically, a format in which the author tries to address one problem
We have seen this form of content since the beginning of the internet and tons of website only around
this format like wikihow.com
Example
How to choose the best mobile phone?
How to Buy Something Online Without a Credit Card
Why
Offers you the solution to your problem
Specific to your need
30. Video Content
What
Delivering Value through Video format
Examples:
Travel Tips for San Francisco
How to Create a Website from Scratch in Under 10 Minutes!
Why:
Super Easy to Understand (Leverages our Senses)
A picture is worth a thousand words and a video is ?
31. Research Post
What
A content that is created that communicates a Promise/ solution/ ideas based on the real data/
research
Examples:
First Born Child Is Most Intelligent (5 M)
Bald Men Are Sexier (2.1 M)
Why:
Based on Solid Data / Proof
And we all love Proof & Logic & Explanation
Top 10 Content Shared on Social Media in 2016 Included 3 Researched Post
33. Infographic
What
Visual Form of Content. You communicate all the ideas via image
Examples:
Do You Have Allergies?
Effects of Quitting Smoking
Why:
Super Easy to Communicate
35. Quiz
What
Interactive Form of Content – where you are asked questions and often shown the result at the end
Examples:
Personality Quiz on Facebook
Which Friend Character Are You?
Which job should you really have?
Why:
People will use a quiz to get the number. It gives people something to look at, an object to think with.
Sharing your results from a quiz is subtle way to say something about yourself without sounding vain
36. Tools to Generate Titles
Fatjoe Title Generator
Title-Generator
SEO Pressor
Hubspot Blog Ideas Generator
Portent Title Maker
38. Different Types of Promotion Techniques
1. Influencer Outreaching
2. Author Outreaching
3. Resource Page Link Building
4. HARO
5. Promotion on Social Media
6. Quora Answers
7. Forums/ Blog Comments
8. Guest Posting