1. Research- Real Media Products
LO: To analyse an existing media product considering target audience and
representation

2. What can we note about image, language and camera shot in the media product
below?
Image:
Representation-
Effect on audience-
Language:
Representation-
Audience-
Camera shot:
Representation-
Audience-

3. Starter: Look at the posters below. In pairs, analyse at least one
feature of each poster considering representation and target
audience.
Features:
Image
Language
Camera shot-type
Helpful vocabulary:
suggests
implies
connotes
emphasises
reflects
hints
means

5. Target audience:
Example Analysis •Magazine aimed at children and adults
• Maslow’s Theory of needs- adults targeted feel need to nurture - children
targeted feel need for affiliation as the charity offers support
Colour:
Image connotation:
•Main colours in the
advertisement are dark- used to •Man walking down stairs – suggests to audience he is involved in harming
create a negative the child at the bottom of the stairs – audience feel sympathy and is aware
mood/atmosphere reflecting the of threat
subject matter and the feelings of •Walking toward the child suggests the danger is not over for the child- also
the child who is being abused. he is obscured from sight showing we do not always have an true idea of
•Bright colours used for cartoon what is happening in homes
child- stands out against the
background and highlights the
possible happiness of the child
being shattered
Image denotation:
There is a man walking down a staircase towards a
child. The man’s face cannot be seen clearly by the
audience as it is obscured by the banister. A cartoon
child is lying broken and shattered at the bottom of
the stairs, as if he has been pushed or thrown by the
adult.

6. What other features of existing magazines could you analyse?
• Use of colour/lighting
• Font
• Language – titles/ slogans/ taglines/ features
• Mise-en-scene
• Image denotation and connotation
• Layout
• Camera shots/ angles
• Target audience
• Mood/message

7. Mark scheme for the planning section of your practical production
This mark scheme has
been posted on the
class blog
‘Clear understanding
of audience needs’
‘Audience needs
identified and taken
into consideration’
‘Audience identified’
‘Some understanding
of audience appeal’
‘Limited’

8. Activity: Using the existing magazine front covers you have
prepared for homework begin your radial analyses. You should try to
aim to complete at least one front cover in this lesson.
• Use of colour/lighting Things to consider:
• Font How different features are represented?
• Language –
titles/slogans/taglines/ features How the magazine itself is represented?
• Mise-en-scene What specific audience is being targeted?
• Image denotation and
How do different features appeal to target
connotation
audience?
• Layout
• Camera angles/ shot types This PowerPoint has been posted on
• Target audience the class blog:
• Mood/message www.10Amediastudies.blogspot.co.uk
You will be given 5 lessons to complete your radial analyses. In total you should have
between 2-5 analyses of each of the following: front covers, contents pages, double page
spreads

9. Plenary
Swap seats with a partner.
Read the analysis they have completed. Check it against the mark scheme.
Which level do you think they are meeting at this stage?
Do you have any additional ideas for their analysis?
Feed back to your partner on an additional slide on their analysis. They will use
this information next lesson to improve their work.
Homework: Find 3 examples of contents pages
from your chosen magazine genre. Bring these
to next Wednesday’s lesson- 28th March.

10. Helpful Hints:
Vocabulary: Appeal to audience:
suggests • makes audience sympathetic
implies • engages audience interest with eye-catching
connotes colour
emphasises • interest of the audience fulfilled
reflects • familiar to the audience
hints • exciting idea for the audience
means • visually exciting to the audience
Useful phrases:
Target audience are…
Appeals to target audience because…
The main colour/ image/ word used is…
The main colour/ image/ word suggests…
Mood created is…

11. Extension: Remind yourself of Maslow’s theory (Assignment 1). Link this in with
relevant features of your radial analysis.
Maslow’s Theory- How advertisements use human needs
In the 1970s Abraham Maslow suggested that human behaviour is focussed on satisfying
certain basic types of needs. Media products are designed to show you how buying or
using a product can help you satisfy these needs. They may address needs directly,
saying “I’ll bet you’re hungry! Have one of these chocolate bars!” Or they may be less
obvious, making you identify with the situation in the advert and see yourself in it.
Most products appeal to a combination of needs.
•Need to survive – food, drink, housing, etc.
•Need to feel safe –insurance, loans, security and freedom from threats.
•Need for affiliation or friendship – focus on lifestyle choices like diet and fashion use people’s
desire to be popular.
•Need to nurture or care for something – anything vulnerable like cute animals and small children
bring this out in the audience
•Need to achieve - idea of winning, the need and thrill of succeeding in difficult tasks
•Need for attention – beauty products etc playing on the need to be noticed and admired.
•Need for prominence –people’s need to be respected and to have high social status.
•Need to dominate –the possibility of being in control through the product
•Need to find meaning in life – to people’s need for fulfilment in life e.g. travel