2. Agenda
Introduction: Jonäno Who?
The Triple Bottom Line Approach
Roadmap to “eco Entrepreneurship”
• Adopt Energy Efficient Practices
• Conserve Water
• Reduce, Reuse, Recycle Waste
• Prevent Pollution
• Design, Buy, & Sell Green Products
Questions and Comments
3. Jonäno eco chic collections
• Jonäno is a woman's contemporary fashion house
merging sustainable style with a Scandinavian modern
aesthetic. Jonäno’s mission is to produce sustainably
driven collections from “Seed to Sewn.”
• Certified Organic fibers and Fair Trade Manufacturing
• Lower impact processes
• Vertical manufacturing (crop – fiber – fabric – finished)
• Giving back
• …next steps (close the loop with end of life buy backs)
• Founded in 2005 and launched in 2006 we weathered
the Great Recession
• Niche markets are KEY to many eco Enterprises
4. What is Sustainability?
• Sustainable Development meets the needs of the
present without compromising the ability of future
generations to meet their own needs.
(Brundtland World Commission)
• Continuous improvement of life quality that
protects and balances the ecological, social and
economic environments.
(California Student Sustainability Coalition)
• Sustainable development is a process which enables
all people to realize their potential and improve
their quality of life in ways which protect and
enhance the Earth’s life-support systems.
(Forum for the Future)
Source: "Sustainability Defined." Natural Capitalism Solutions. N.p., n.d.
Web. 05 May 2015.
5. • Reduces costs through eco-efficiency
• Reduces risks by being more responsible
• Better attracts and retains the best talent
• Drives innovation by setting ambitious
goals (zero waste, carbon neutrality)
• Reduces resource use by constructing
green buildings
• Enhances brand equity (within niche)
• Better manages supply and value chains
• Reduces the costs of distrust by operating
in a more ethical and transparent manner
6. The Triple Bottom Line Approach
Source: “Princeton University Outdoor Action Sustainability Guide.”
7. Energy Efficiencies
• Got a home office?
• ASHRAE Standards
• Design & maintenance of
indoor environments
• Energy Audits
• Lighting
• LED Lights save $5/ year/ bulb
• 44% office energy consumption
• Energy Star Equipment
• Building Envelope
• Heating, Ventilating & HVAC
“Deep Measures”
• Renewable Energy “Deeper
Measures”
8. Energy Star Portfolio
Manager• Benchmarking Tool
• Tracks Performance & Trends
• Provides information to determine how a building ranks
compared to others on a scale of 1 to 100
• DOE Commercial Building Energy Consumption Survey
• Provides data to create the model
• Rating reflects a building’s Energy Use Intensity (kBTU/sq
ft/yr)
• Sectors Covered:
• Offices, Banks, Hotels, Retail Stores, Supermarkets,
Warehouses
Source: "Portfolio Manager." Portfolio Manager. N.p., n.d. Web. 05 May 2015.
9. Energy Savings Opportunities
• Behavioral Changes
• Improved Operational and Maintenance
Practices
• Equipment Retrofits
• Retrofit: the physical and operational upgrade
of a building’s energy consuming equipment
• Building Envelope Modifications
• Trigeneration or combined cooling, heat and
power (CCHP) and waste heat recovery
potential
10. Behavioral Changes
• Programmable and tamper-proof thermostat
• Optimize start-up time and equipment sequencing
• Determine when equipment is turning on and how many pieces
of equipment are turning on at the same time
• Peak demand is lower if equipment is brought online in a
sequential manner
• Install Monitor Power Management Software
• Over $1 billion dollars are wasted annually on electricity from
computer monitors left on
• Install motion sensor lighting
• Install energy efficient windows
• Look for green cleaning options
• Utilize circular design and manufacturing processes
11. Circular Design Process
• Modular design
• Long life products
• Quality management
• Vertical manufacturing
• Supply chain management (closed loop systems)
• Process Resource Recycling (chemicals, metals,
water, waste)
• Traceability
• Buy-back program (zero waste)
12. SIX SIGMA: disciplined, data-driven
approach and methodology for eliminating
defects (driving toward six standard deviations
between the mean and the nearest specification
limit) in any process – from manufacturing to
transactional and from product to service.
Define Measure Analyze Improve Control
• Design
• Product or component
• Process
Defects:
13. Conserve Water
• Water Footprint Calculator / Water Audit
www.waterfootprint.org
• Low-flow toilets (average sized business uses over
100,000 gallons of water annually on toilet usage)
• Sensor faucets (reduces spread of germs)
• Wastewater Recovery Reuse
• Elimination of Contaminants
• Infrastructure management and maintenance (pumps /
pipes)
• Water usage decrease by 35% in many businesses by
installing high efficiency units
• Benefits include cost savings, better health, reputational
risk
14. Conserve Water:
Contributions to the Total
Bottom Line
• Economic
• Provides monthly water bill savings of 35% on average
• Environmental
• Stabilizes the hydrologic cycle
• Efficient use of energy to process and deliver water
• Effective allocation of fuel resources
• Social
• Positive publicity
• More suitable work environment
15. Reduce, Reuse, Recycle
Wastes• Reduce, Reuse, Recycle
• Steps for waste reduction at the office
• Ideas for waste reduction in manufacturing
• Recycling Data
• Dispose Properly of Hazardous Waste
• eWaste
• Unwanted electronics end of life
• Donate
• Ideas for donating goods to the community
• WasteWise
• Assists companies with waste reduction and
recycling
16. Illustrative “Deep” Retrofit
Measures
• Lighting:
• Add skylights and light pipes
• Including a redesign of the lighting system to reduce the
number of fixtures.
• Upgrade interior lighting and add lighting controls
• Upgrade exterior lighting and add controls
• Determine # of “candles” necessary in zones (indoor and out)
• OSHA & GSA regulations and recommendations
• Reduce lighting power density and manage energy use in
tenant spaces
• Using ambient, direct/indirect, and task lighting
Guide to New Energy-Efficient Technologies for your Business
17. “Quick Win” Energy Savings Measures
• Heating, Cooling, and Ventilation (HVAC)
• Replace HVAC system and thermostats
• Chiller plant retrofit
• New air handling layout and installation of variable air volume units
• Install CO2 sensors for control of outside air brought into the building
based on occupancy levels
• Replace or refurbish boilers and switch from central to modular
system
• Add automatic door controls
• Shut off cooling when doors are open
• Replace existing wall fans
• High-volume, low-velocity equipment instead
• Install doors between conditioned and unconditioned spaces
• Install variable speed ceiling fans
• Energy Star Business Heating and Cooling Recommendations
18. Building Envelope
A building envelope is the physical separators between the
conditioned and unconditioned environment of a building
including the resistance to air, water, heat, light, and noise
transfer. The three basic elements of a building envelope are a
weather barrier, air barrier, and thermal barrier. (wiki)
•WBDG Design guide for Best Practices
• Install high energy efficiency windows with suspending coated
film and gas fill
• Install insulated reflective barriers
• Upgrade the roof by increasing reflectivity, installing vegetation,
and upgrading insulation
19. Entering the Renewable Energy Market
• Financial Incentives: many available incentives for buying
renewable energy
• Database of State Incentives for Renewables & Efficiency (DSIRE)
• Lists incentives and regulations for renewables in your area
• Offers tax deductions for energy efficiency
• Energy Services Company (ESCO)
• Identify and evaluate energy savings opportunities, then
recommend a package of improvements and savings
• Renewable Energy Certificates (RECs)
• The property rights to the environmental, social, and other non-
power qualities of renewable electricity generation
• Green-e : certification to consider for renewable energy
• Certifies environmental commodities and products that mitigate
climate change and help build a sustainable energy future
• 3 Types of Renewable energy can be certified:
• RECs, utility green pricing programs, competitive electricity
products
20. Ways to Manage Waste
• Reduce Reuse Recycle
• Double-sided writing and printing to reduce paper use
• Electronic communications, catalogs, order forms, blogs and
newsletters
• Refrain from handing out multiple page documents when
presenting
• Access to training manuals and company information available
electronically
• Make digital information portable
• Tablet, Phone, Flash Drive, Shared Drive
• Paperless automated processing and electronic receipts
• Recycle eWaste (phones, computers, printers, audio
equipment, televisions, monitors, laptops may contain lead,
mercury and cadmium).
• EPA eCycling
21. Donation and Co-Processing
• If you cannot use it, someone else may be able to use it
• Circular design concepts can be expanded to “by-product
synergy” and co-processing eco industrial parks
• By taking “wastes” from one company and using them as
raw materials for another, industry can turn a negative
into a positive—for the environment and shareholders
Transforming Manufacturing Waste into Profit, Michael
Blanding, Harvard Business School, 2011.
By-Product Synergy, Gordon Forward, Andrew Mangan,
The Bridge, V 29 N 1 Sp 1999.
22. Assessing Pollution and
Waste
• Determine Your Industry Types of Pollution Inclusive of Indoor
and Outdoor emissions
• Methods to Assess and Reduce Pollution and Waste
• GHG Measurement and Reporting (Carbon Footprint)
• Scope I & II
• Scope III is the biggest challenge
• Life-Cycle Assessment (LCA)
• Understand you products life-cycle
• Industry specific tools available (ex: Sustainable Apparel Coalition
Higg Index)
• Free Tools
• EIO-LCA and CEDA
• EconomyMap
• OpenLCA
23. Pollution Prevention
& Containment
• Reduce Reuse & Recycle resources
• Choose biodegradable when appropriate
• Store chemicals and waste properly
• Choose organically grown crop resources
(ex: hemp, bamboo, organic cotton)
• Select lower impact processing
• Right size and lower impact packaging
for both the products you produce but
also the products your business
consumes
• SAFER products and processes
• If a solution is not available, see this as
an OPPORTUNITY (ex: Nudie Jeans)
24. Pollutants
• Common Pollutants
• Carbon Dioxide (CO2)
• Nitrogen Dioxide (NO2)
• Radon (Rn)
• Formaldehyde
• Pesticides
• Asbestos
• Lead (Pb)
• Particulate Matter (PM)
• Size Matters: < 2.5 diameter are considered “inhalable”
• Exposure can affect both the lungs and heart
• PM can travel over long distances and then settle on land and
water damaging sensitive ecosystems
• Industry specific pollutants (ex: pesticides, herbicides, dyes,
bleach, solvents, acids, sand blasting, formaldehyde)
25. Indoor Office Pollutants
• Asbestos from insulating and fire-retardant building supplies
• Formaldehyde from pressed wood products
• Carpet VOCs
• Cleaning materials and activities
• Adhesives
• Copying machines
• Photography and print shops
• Dirty ventilation systems or water-damaged walls, ceilings,
carpets
• Pesticides from pest management practices
• Environmental tobacco smoke
26. Design, Buy, & Sell Green
Products
Green Product Design and Procurement Process
•Review Guidelines
• Comprehensive Procurement Guidelines (CPG)
• Environmentally Preferable Purchasing (EPP)
• Both Guidelines put forth by the EPA
•Identify Greener Materials
• Conduct a materials inventory and get ideas for green products
•Identify Other Product Design Improvements
• Research ways to improve packaging and delivery.
• Design products that are reliable, repairable, upgradable, and
recyclable
•Market Your Green Products with Transparency
• Get products certified or labeled and advertise the product
without “greenwashing”
27. Making Apparel Greener
• Fashion Designed to Last (Slow Fashion) rather than Fast Fashion
• Certifications
• Organically Grown (Certified by: OE 100 Standard, GOTS, USDA)
• No reliance on herbicides and pesticides
• Transitional Organics (< 36 months)
• Fair Trade Certified
• Combines social and economic benefits for small farmers and
cooperatives
• Cost to farmers and cooperative can be an impediment
• Locally sourced
• But is it really? (ex: Subcontracting, Notions)
• Product transportation methods (best routes, consolidated
shipments, container shipping, rail vs truck or air)
• Manufacturing Best Practices
• Reducing and capturing emissions
• Third Party Monitoring of Certifications (GOTS, ISO, Oeko-Tex)
