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Flattr - Can fans and followers pay for your iPhone 5? Geekend 2011
- 1. CAN FANS AND FOLLOWERS PAY FOR YOUR IPHONE 5? LINUS OLSSON Co-founder Flattr @bonq
- 2. YOU + FANS + = MONEY
- 4. YOU → KETCHUP Everybody loves ketchup, turn yourself into ketchup and people will pay for your iPhone 5.
- 5. PAYWALL ≠ MUST PAY Content is a commodity. Put up a paywall and people will go for the free alternative.
- 6. GOOD PRODUCT ≠ MONEY Having a good product is not enough. How do do you compete with free? It needs soul, it needs to be useful, fun, educating, great to use, exciting…
- 7. PWYW = VIABLE SOLUTION Pay what you want
- 8. INDIE + PAYWALL = FAIL People will not pay if they don’t know your content. Sharing for free and getting people to support afterwards is the only way.
- 9. CARE → YOU WIN People need to care about you and your product. How many people have tattooed Nokia on their body?
- 10. PERSONALITY = REAL = CARE Be someone, have an opinion. Better to be extreme than mainstream. People need to give a damn.
- 11. PARTICIPATION = MEANING Make people feel that they are part of something bigger, that they contribute and that they matter. People want to belong.
- 12. CHOICE → DIFFERENCE If I buy your product, do you just get the money or is there a larger cause that I help. Toms.com - buy shoes, extra pair donated to 3rd world kids.
- 13. add pin for win KARMA + EGO People want to support things. But they also want to flaunt their support, build an image, reputation. “I’m cool because I support…”
- 14. FRIEND = CARE STRANGER = DON’T CARE Build a personal relationship, let them into your life, gain mindshare.
- 15. MISSION + COMMON ENEMY = WIN Have a mission, find a common enemy, stick your neck out. 100 people hating you means 1000 people loving you. Think Marilyn Manson.
- 16. GOAL = REASON Find a goal and say it out. Ask for help. There are 7 billion people in the world, plenty will like you and help you reach it. Think Kickstarter.
- 17. CONTINUITY = TRUST Wikipedia gets donations because they’ve been doing what they’re doing and people want them to continue.
- 18. TRANSPARENT = TRUTH = TRUST Be honest, give full disclosure. Who you are, why you’re raising money, what have you done with the money. Your supporters care.
- 19. #1 - $ 1 270 000 #2 - $ 1 750 000 #3 - $ 2 100 000 PWYW > PAYWALL Indie game producers making more money than they ever would have alone trying to sell the traditional way.
- 20. Wanted: $10’000 Got: $200’000 REACHED GOAL ≠ STOP Idea that resonated with a lot of people at the right time.
- 21. GIVE > GET We feared that most people will join to make money. Not true! Most join because they want to give. Problem: Not enough creators/authors signed up yet.
- 22. $2500/month from Flattr SUPPORT = LIVELIHOOD Tim Pritlove, a German podcaster. Flattr + other donations = all he needs to do what he loves. Stopped consulting. 3 years ago didn’t believe it’s possible.
- 23. FREE ≠ DON’T WANT TO PAY People are actively looking to support free content. To pay for free. More and more recognition that paying makes a difference.
- 24. REWARD > PAY Don’t see it as a payment, see it as rewarding someone you really, really, really like.
- 25. I don’t pay for what I got I pay for what I will get
- 26. The things that can be made because I paid
- 27. www.flattr.com Linus Olsson @bonq
Notes de l'éditeur
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- looks like a social sharing button\nbut it’s more\nlike with money\n
- you can flattr eachother and the speakers with our app\nIt’s called “Flattr” for iphone and android\nmeet us out in the lobby and get some free money on your account\n
- getting people to give you money (via any service) is a masterful game\nto get iphone5 lets make you the ketchup\nyou know the thing everyone likes and makes everything better.\n
- Content is a commodity\ntraded at lowest price possible\ndistribution cost = 0\neverything can be found free\nnews, opensource, wikipedia - pirates\n
- good product not enough\nusefull, fun, education, great to use\nif free version exists something else is needed.\n
- if free exists, fixed price and forced pay does not work\nPWYW could be the answer\n
- not new, ask any independent creator, can’t sell without prior trust\ntry selling unmarked cd to people\nonly option is free and hope people want to pay\neveryone have ended up in the same boat\nwhat do we need to add to this equation to work?\n
- good product not enough\npeople need to care about what you do\nbecause people care the will talk, share, promote you\napple = care, nokia = nah\n
- Have personality, be different\nDon’t be grey, boring,\nthe end of the gray corp has ended\nhave opinions, better to be extreme then main stream\npeople don’t want to support boring things\nsteve - apple\n
- put someone into a whole\nBeing part is larger\nbecomes important - part of something\nas if they contribute\n
- Make a difference with the choice,\nsupport what is good/makes difference\nlike a vote\ntoms shoes\n\n
- give to charity for karma\nkarma and ego same mechanic\nshow public support, reputation \nadd pin/badge for win it feeds the ego\nlet people show their support public\n
- Try to be as a friend, Be close in mind.\nact as a friend, give inside scoop, secrets, personal\ngive money to friend or random person on the street?\n
- have a mission\nfind a common enemy > personal army\nstick neck out, \nif some hates you, reason for others to love you\nmarilyn manson knew this\n
- find a goal, a target, where to reach\nI want to do this, help me\na goal someone agrees with is a great reason to give\n
- the opposite of goal\nshow you history, that you have been great a long time\nThe user must trust you will continue\nuse the money for more, and not “guns”\nwikipedia, not gonna change the world, have changed the world for 10 years\n
- most powerful and easiest mechanic\nBe transparent to get the users trust\nwho you are,show how much money you got, what you done with the money\npeople are much more likly to give you money if they trust you\nyou trust a charity with open books rather than closed\n\n
- PWYW\n#1 - $1 270 000\n#2 - $1 750 000\n#3 - $2 100 000\n
- wanted 10’000usd\ngot over 200 000 usd\nwhat was diaspora, open alternative\nwhat did the last person think?\neven mark zuckerberg gave money\na god reason to support makes people just do it, no matter what\n\n
- more that want to give then get\nthe hard part has been to find the users people can give to\n
- does podcasts\nflattr + donations is his livelihood\nhe never thought it to be possible\nhe is thrilled\n
- people thinks that everything should be free , not true\npeople want to pay for what is free\nwe understand that paying makes a difference\n
- do not see a payment, se a reward\nthat is how your fans see it\nis the right perspective\n
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