A Typographic Methodology for Ebooks - ebookcraft 2014 - Charles Nix

ATypographic
Methodology
for eBooks
Charles Nix
Monday, March 17, 14

0.0
Read Actively

0.1
Make notes while reading

0.1
0.1.1 Comprehend content

0.1
0.1.2 Question structure

0.1
0.1.2 Question structure
0.1.3 Look for visual cues/clues

0.2
Active reading outcomes

0.2
0.2.1 Editorial queries

0.2
0.2.1 Editorial queries
0.2.1 The Design Memo
0.2.2 Design notes

1.0
Visualize

1.1
Imagine the book as it will be read

1.1
Imagine the book as it will be read
1.1.1 Overall impression
1.1.2 Structure
1.1.3 Typography

1.1.3.1 Choose type well

1.1.3.1.1 Study history, form, and use
1.1.3.2 Explore new type releases

Study: Form
Writing &
Illuminating &
Lettering
by Edward
Johnston
An Atlas
of Typeforms
by James Sutton
and Alan Bartram
Lettering
for Advertising
by Mortimer Leach Lettering
for Reproduction
by David Gates
Counter punch
by Fred Smeijers
Layout in
Advertising
by W.A. Dwiggins
ABC of Lettering
and Printing Types
by Erik Lindegren
The Origin
of the Serif
by Edward Catich
Type Sign Symbol
by Adrian Frutiger
Printing Types
by D.B. Updike

Better Type
by Betty Binns
The Crystal Goblet
by Beatrice Warde
The Elements
of Typographic Style
by Robert Bringhurst
Asymmetric Typography
by Jan Tschichold
Designing with Type
by James Craig
First Principles
of Typography
by Stanley Morison
The Design of Books
by Adrian Wilson
Thinking with Type
by Ellen Lupton
The Chicago
Manual of Style
Study: Use

1.1.3.1.2 Explore new type releases

Study: Current
fonts.com
google.com/fonts
fontshop.com
fontspring.com
linotype.com
myfonts.com
ilovetypography.com

1.1.3.1.3 Observe x-height

x Walbaum
MT Std
9.08
x Garamond 3 9.64
x Fournier MT Std 9.83
x Adobe
Garamond Pro
10.00
x Adobe
Caslon Pro
10.64
x Bauer Bodoni 10.42
x Courier Std 11.03
x Minion 11.12
x Sabon LT Std 11.20
ITC Galliard Pro 11.24
x Times
New Roman
11.35
x Avenir Book 11.89
x Excelsior 11.92
x Futura Book 11.94
x Century
Expanded
12.14
x Georgia 12.23
x Myriad Pro 12.3
x PT Serif 12.7
x ClearviewText
Book
12.75
x ITC Franklin
Gothic Book Std
12.90
x Arial 13.20
x Ubuntu 13.21
x Helvetica 13.30
x Droid Sans 13.62
x Droid Serif 13.62
x Verdana 13.85
x Walbaum
MT Std
9.08
x Garamond 3 9.64
x Adobe
Garamond Pro
10.00
x Adobe
Caslon Pro
10.64
x Courier Std 11.03
x Minion 11.12
x ITC Galliard Pro 11.24
x Times
New Roman
11.35
x Avenir Book 11.89
x Excelsior 11.92
x Futura Book 11.94
x Century
Expanded
12.14
x Georgia 12.23
x Myriad Pro 12.3
x PT Serif 12.7
x ClearviewText
Book
12.75
x ITC Franklin
Gothic Book Std
12.90
x Arial 13.20
x Ubuntu 13.21
x Helvetica 13.30
x Helvetica 13.30
x Droid Sans 13.62
x Droid Serif 13.62
x Verdana 13.85
x Walbaum
MT Std
9.08
x Garamond 3 9.64
x Adobe
Garamond Pro
10.00
x Adobe
Caslon Pro
10.64
x Courier Std 11.03
x Minion 11.12
x ITC Galliard Pro 11.24
x Times
New Roman
11.35
x Avenir Book 11.89
x Excelsior 11.92
x Futura Book 11.94
x Century
Expanded
12.14
x Georgia 12.23
x Myriad Pro 12.3
x PT Serif 12.7
x ClearviewText
Book
12.75
x ITC Franklin
Gothic Book Std
12.90
x Arial 13.20
x Ubuntu 13.21
x Helvetica 13.30
x Helvetica 13.30
x Droid Sans 13.62
x Droid Serif 13.62
x Verdana 13.85
Untitled-2 1 3/4/14 8:45 AMMonday, March 17, 14

Walbaum MT Std (solid—20)
Every art and every inquiry, and similarly every action and pursuit, is
thought to aim at some good; and for this reason the good has rightly
been declared to be that at which all things aim. But a certain
diﬀerence is found among ends; some are activities, others are products
apart from the activities that produce them. Where there are ends
apart from the actions, it is the nature of the products to be better than
the activities. Now, as there are many actions, arts, and sciences, their
ends also are many; the end of the medical art is health, that of
shipbuilding a vessel, that of strategy victory, that of economics
wealth. But where such arts fall under a single capacity—as bridle-
making and the other arts concerned with the equipment of horses fall
under the art of riding, and this and every military action under
strategy, in the same way other arts fall under yet others—in all of
these the ends of the master arts are to be preferred to all the
subordinate ends
Verdana (solid—20)
Every art and every inquiry, and similarly every
action and pursuit, is thought to aim at some good;
and for this reason the good has rightly been
declared to be that at which all things aim. But a
certain difference is found among ends; some are
activities, others are products apart from the
activities that produce them. Where there are ends
apart from the actions, it is the nature of the
products to be better than the activities. Now, as
there are many actions, arts, and sciences, their
ends also are many; the end of the medical art is
health, that of shipbuilding a vessel, that of strategy
victory, that of economics wealth. But where such
arts fall under a single capacity—as bridle-making
and the other arts concerned with the equipment of
horses fall under the art of riding, and this and every
military action under strategy, in the same way other
arts fall under yet others—in all of these the ends of
the master arts are to be preferred to all the
subordinate ends

Walbaum MT Std (solid—30.5)
Every art and every inquiry, and similarly
every action and pursuit, is thought to aim at
some good; and for this reason the good has
rightly been declared to be that at which all
things aim. But a certain diﬀerence is found
among ends; some are activities, others are
products apart from the activities that produce
them. Where there are ends apart from the
actions, it is the nature of the products to be
better than the activities. Now, as there are
many actions, arts, and sciences, their ends
also are many; the end of the medical art is
health, that of shipbuilding a vessel, that of
strategy victory, that of economics wealth. But
where such arts fall under a single capacity—
as bridle-making and the other arts concerned
with the equipment of horses fall under the
art of riding…
Verdana (solid—20)
horses fall under the art of riding…

Walbaum MT Std (solid—30.5)
Every art and every inquiry, and similarly
every action and pursuit, is thought to aim at
some good; and for this reason the good has
rightly been declared to be that at which all
things aim. But a certain diﬀerence is found
among ends; some are activities, others are
products apart from the activities that produce
them. Where there are ends apart from the
actions, it is the nature of the products to be
better than the activities. Now, as there are
many actions, arts, and sciences, their ends
also are many; the end of the medical art is
health, that of shipbuilding a vessel, that of
strategy victory, that of economics wealth. But
where such arts fall under a single capacity—
as bridle-making and the other arts concerned
with the equipment of horses fall under the
art of riding…
Verdana (solid—20/30.5)
horses fall under the art of riding…

1.1.3.1.4 Observe horizontal proportions

Walbaum MT Std (2375.64 mm)
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aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaoooooooooooooooooooooooooooooooooooo
oooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinnnnnn
nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnssssssssssssssssssssssssssssssssssssssssss
ssssssssssssssssssssssssssssssssssssssssssshhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhr
rrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrdddddddddddddddddddddddddddddddddddddddddddddddddddddddddllllllll
llllllllllllllllllllllllllllllllllllllllllllllccccccccccccccccccccccccccccccccccccccuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuummmmmmmmmmmmmmm
mmmmmmmmmmmmmmmmmmwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwffffffffffffffffffffffffffffffggggggggggggggggggggggggggg
yyyyyyyyyyyyyyyyyyyyyyyyyyyppppppppppppppppppppppppppbbbbbbbbbbbbbbbbbbbbvvvvvvvvvvvvvkkkkkkkkkkjjxxqz
Verdana (3100.7 mm)
eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeee
eeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeeetttttttttttttttttttttttttttttt
ttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttttaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaooooooooooooooooooo
ooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooooiiiiiiiiiiiiiiiiiiiiiiiiiii
iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiinnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn
nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnsssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssss
sssssssssssshhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh
hhrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrdddddddddddddddddddddddddddddddddd
dddddddddddddddddddddddllllllllllllllllllllllllllllllllllllllllllllllllllllllccccccccccccccccccccccccccccccccccccccuuuuuuuuuuuuu
uuuuuuuuuuuuuuuuuuuuuuuummmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmmwwwwwwwwwwww
wwwwwwwwwwwwwwwwwwwwffffffffffffffffffffffffffffffgggggggggggggggggggggggggggyyyyyyyyyyyyyyyyyyyyyy
yyyyyppppppppppppppppppppppppppbbbbbbbbbbbbbbbbbbbbvvvvvvvvvvvvvkkkkkkkkkkjjxxqz

1.1.3.1.5 Understand character sets

! " # $ % & ’ ( ) * + , - . / 0 1 2 3 4 5 6 7 8 9 : ; < = > ? @ A B C D E F G H I J K L M N O P Q R S T U V W X Y Z [ ] ^ _ ‘ a b c d e f
g h i j k l m n o p q r s t u v w x y z { | } ~ ¡ ¢ £ ⁄ ¥ ƒ § ¤ ' “ « ‹ › fi fl – † ‡ · ¶ • ‚ „ ” » … ‰ ¿ ` ´ ˆ ˜ ¯ ˘ ˙ ¨ ˚ ¸ ˝ ˛ ˇ — Æ ª Ł Ø Œ º æ ı ł ø
œ ß ¹ ¬ µ ™ Ð ½ ± Þ ¼ ÷ ¦ ° þ ¾ ² ® − ð × ³ © Á Â Ä À Å Ã Ç É Ê Ë È Í Î Ï Ì Ñ Ó Ô Ö Ò Õ Š Ú Û Ü Ù Ý Ÿ Ž á â ä à å ã ç é ê ë è í î ï ì
ñ ó ô ö ò õ š ú û ü ù ý ÿ ž ‥ ․ ₡ ‒ ⅛ ⅜ ⅝ ⅞ ⅓ ⅔ Ǻ Rp K R Đ Ŋ Ħ Ŧ Ȝ a e k m n r ſ đ ŋ ħ ĸ ŉ ŧ ȝ Ĳ Th ch ck ct fb ff ffb ffh ffi ffj ffk ffl
fft fh fi fj fk fl ft ĳ sp st ſb ſh ſi ſk ſl ſſ ſt ſſi ſſl 0 € ₣ ₤ ₧ ₧ ǻ ℮ a b c d e f g h i j k l m n o p q r s t u v w x y z đ ħ ı ø ŧ ŋ ð þ ȝ ß æ
œ i ▶ ĳ & ! ¡ ? ¿ 0 1 2 3 4 5 6 7 8 9 $ ¢ € ƒ £ ¥ ₡ ₣ ₤ # % ‰ ℮ 0 1 2 3 4 5 6 7 8 9 0 $ ¢ € ƒ £ ¥ ₡ ₣ ₤ # 0 1 2 3 4 5 6 7 8 9 $ ¢ € ƒ £ ¥ ₡ ₣ ₤
# a b d e è g h i l m n o r s t 0 1 2 3 4 5 6 7 8 9 . , $ ¢ - ( ) 0 1 2 3 4 5 6 7 8 9 . , $ ¢ - ( ) 0 1 2 3 4 5 6 7 8 9 . , $ ¢ - ( ) 0 1 2 3 4 5 6 7 8 9 . , $ ¢ - ( ) ▷ ◀ ◁ ◉ ◆ ■ ̓ ᾼ ᾈ
ᾉ ᾊ ᾋ ᾌ ❧ ❦ ᾍ ᾎ ᾏ ῌ ᾘ ᾙ ᾚ ᾛ ᾜ ᾝ ᾞ ➢ ᾟ ῼ ᾨ ᾩ ᾪ ✳ ᾫ ✴ ✓ ← → ← → ← → ᾬ ᾭ ᾮ ᾯ Ţ ţ ȷ ☐ ☑ @ — – ¡ « » ‹ › - ¿ { } [ ] ( ) · ≤ ≥
≈ ≠ ∞ ◊ ∫ ∂ ∏ √ ∑ ∆ Ω π Ё Ă Ā Ą Ђ Ć Č Ĉ Ċ Ď Ĕ Ě Ė Ē Ę Ğ Ĝ Ģ Ġ G̃ Ĥ Ĭ İ Ī Į Ĩ Ĵ Ķ Ĺ Ľ Ļ Ŀ ̂ Ń Ň Ņ ̂ Ŏ Ő Ō Ǿ Ŕ Ř Ŗ Ś Ş Ŝ Ș Ť Ț
Ŭ Ű Ū Ų Ů Ũ Ẃ Ŵ Ẅ Ẁ Ŷ Ỳ Ȳ Ź Ż Ǽ Ț Ťh ă ā ą Ѓ ć č ĉ ċ ď ĕ ě ė ē ę ğ ĝ ģ ġ g̃ ĥ ĭ ī į ĩ ĵ ķ ĺ ľ ļ ŀ ̂ ń ň ņ ̂ ŏ ő ō ǿ ŕ ř ŗ ś ş ŝ ș ť ț ŭ ű ū
ų ů ũ ẃ ŵ ẅ ẁ ŷ ỳ ȳ ź ż ǽ ̦ ̦ ˇ ´ ˘ ˇ ¸ ˆ ¨ ˙ ` ˝ ¯ ˛ ˚ ˜ á ă â ä ǽ à ā ą å ã Є ć č ç ĉ ċ ď é ĕ ě ê ë ė è ē ę ğ ĝ ģ ġ g̃ ĥ í ĭ î ï Ѕ ì ī į ĩ ĵ ķ ĺ
ľ ļ ŀ ł ̂ ń ň ņ ñ ̂ ó ŏ ô ö ò ő ō ǿ õ ŕ ř ŗ ś š ş ŝ ș ť ț ú ŭ û ü ù ű ū ų ů ũ ẃ ŵ ẅ ẁ ý ŷ ÿ ỳ ȳ ź ž ż ´ ˘ ˇ ¸ ˆ ̦ ¨ ˙ ` ˝ ¯ ˛ ˚ ˜ Α Β Γ Δ
Ε Ζ Η Θ Ι Κ Λ Μ Ν Ξ Ο Π Ρ Σ Τ Υ Φ Χ Ψ Ω Ά Έ Ή Ί Ϊ Ό Ύ Ϋ Ώ Ά Ἁ Ἅ Ἃ Ἇ Ᾰ Ὰ ᾼ ᾉ ᾍ ᾋ ᾏ ᾈ ᾌ ᾊ ᾎ Ἀ Ἄ Ἂ Ἆ Ᾱ Έ Ἑ Ἕ Ἓ Ὲ Ἐ
Ἔ Ἒ Ή Ἡ Ἥ Ἣ Ἧ Ὴ ῌ ᾙ ᾝ ᾛ ᾟ ᾘ ᾜ ᾚ ᾞ Ἠ Ἤ Ἢ Ἦ Ί Ἱ Ἵ Ἳ Ἷ Ῐ Ὶ Ἰ Ἴ Ἲ Ἶ Ῑ Ώ Ὡ Ὥ Ὣ Ὧ Ὼ ῼ ᾩ ᾭ ᾫ ᾯ ᾨ ᾬ ᾪ ᾮ Ὠ Ὤ Ὢ Ὦ Ό Ὁ
Ὅ Ὃ Ὸ Ὀ Ὄ Ὂ Ῥ І Ύ Ὑ Ὕ Ὓ Ὗ Ῠ Ὺ Ῡ Ї Ј Љ Њ Ћ Ќ Ў Џ А Б В Г Д Е Ж З И Й К Л М Н О П Р С Т α β γ δ ε ζ η θ ι κ λ μ ν ξ ο ρ σ τ υ
φ χ ψ ω ς ϐ ϑ ϕ ϖ ϛ ϙ ϡ ϰ ϝ ά έ ή ί ϊ ό ύ ϋ ώ ΐ ΰ ἀ ἁ ἂ ἃ ἄ ἅ ἆ ἇ ἐ ἑ ἒ ἓ ἔ ἕ ἠ ἡ ἢ ἣ ἤ ἥ ἦ ἧ ἰ ἱ ἲ ἳ ἴ ἵ ἶ ἷ ὀ ὁ ὂ ὃ ὄ ὅ ὐ ὑ ὒ ὓ ὔ ὕ ὖ ὗ ὠ ὡ ὢ ὣ ὤ
ὥ ὦ ὧ ὰ ά ὲ έ ὴ ή ὶ ί ὸ ό ὺ ύ ὼ ώ ᾀ ᾁ ᾂ ᾃ ᾄ ᾅ ᾆ ᾇ ᾐ ᾑ ᾒ ᾓ ᾔ ᾕ ᾖ ᾗ ᾠ ᾡ ᾢ ᾣ ᾤ ᾥ ᾦ ᾧ ᾰ ᾱ ᾲ ᾳ ᾶ ᾷ ῂ ῃ ῄ ῆ ῇ ῐ ῑ ῒ ΐ ῖ ῗ ῠ ῡ ῢ ΰ ῤ ῥ ῦ ῲ ῳ ῴ ῶ ῷ
ᾴ ῧ ʹ ͵ ; · ᾽ ι ῁ ῍ ῎ ῏ ῝ ῞ ῟ ῭ ΅ ῾ ΄ ᾿ ΅ ΅ ῭ ̏ ΅ ῭ ̏ У Ф Х Ц Ч Ш Щ Ъ Ы Ь Э Ю Я а б в г д е ж з и й к л м н о п р с т у ф х ц ч ш щ ъ ы ь э
ю я ё ђ ѓ є ѕ і ї ј љ њ ћ ќ ў џ Ѣ ѣ Ѳ ѳ Ѵ ѵ Ґ ґ ә ‐ ℓ № • • • • • • • • • • • • • • • • • • • • • • • • • • •
— ← Ӏ ← ← ˘ ˆ ˘ ˆ Ơ Ư ơ ư ₫ ₫ Ạ Ả Ấ Ầ Ẩ Ẫ Ậ Ắ Ằ Ẳ Ẵ Ặ Ẹ Ẻ Ẽ Ế Ề Ể Ễ Ệ Ỉ Ị Ọ Ỏ Ố Ồ Ổ Ỗ Ộ Ớ Ờ Ở Ỡ Ợ Ụ Ủ Ứ Ừ Ử Ữ Ự Ỵ Ỷ Ỹ ạ
ả ấ ầ ẩ ẫ ậ ắ ằ ẳ ẵ ặ ẹ ẻ ẽ ế ề ể ễ ệ ỉ ị ọ ỏ ố ồ ổ ỗ ộ ớ ờ ở ỡ ợ ụ ủ ứ ừ ử ữ ự ỵ ỷ ỹ ắ ặ ằ ẳ ẵ ấ ậ ầ ẩ ẫ ạ ả ế ệ ề ể ễ ẹ ẻ ẽ ắ ặ ằ ẳ ẵ ấ
ậ ầ ẩ ẫ ạ ả ế ệ ề ể ễ ẹ ẻ ẽ ị ỉ ố ộ ồ ổ ỗ ọ ỏ ơ ớ ợ ờ ở ỡ ụ ủ ư ứ ự ừ ử ữ ỵ ỷ ỹ ˘́ ˘̀ ˘̉ ˘̃ ˆ́ ˆ̀ ˆ̉ ˆ̃ ̣ ̉ ̛ ˘́ ˘̀ ˘̉ ˘̃ ˆ́ ˆ̀ ˆ̉ ˆ̃ ̣ ̉ ̛ ˘́ ˘̀ ˘̉ ˘̃ ˆ́ ˆ̀ ˆ̉ ˆ̃ ̣ ̉ ̛ A
B C D E F G H I J K L M N O P Q R S T U V W X Y Z Đ Ħ Ø Ŧ Ŋ Ð Þ Ȝ Æ Œ Ĳ Á Ă Â Ä Ǽ À Ā Ą Å Ã Ǻ Ć Č Ç Ĉ Ċ Ď É Ĕ Ě Ê Ë Ė È Ē Ę Ğ Ĝ Ģ Ġ G̃
Ĥ Í Ĭ Î Ï İ Ì Ī Į Ĩ Ĵ Ķ Ĺ Ľ Ļ Ŀ Ł ̂ Ń Ň Ņ Ñ ̂ Ó Ŏ Ô Ö Ò Ő Ō Ǿ Õ Ŕ Ř Ŗ Ś Š Ş Ŝ Ș Ť Ț Ú Ŭ Û Ü Ù Ű Ū Ų Ů Ũ Ẃ Ŵ Ẅ Ẁ Ý Ŷ Ÿ Ỳ Ȳ Ź Ž Ż Ắ Ặ Ằ Ẳ Ẵ
Ấ Ậ Ầ Ẩ Ẫ Ạ Ả Ế Ệ Ề Ể Ễ Ẹ Ẻ Ẽ Ị Ỉ Ố Ộ Ồ Ổ Ỗ Ọ Ỏ Ơ Ớ Ợ Ờ Ở Ỡ Ụ Ủ Ư Ứ Ự Ừ Ử Ữ Ỵ Ỷ Ỹ Ş ş Ţ ţ ˉ ∕ ∙ i / б ǻ fi fl ȷ ’ ₹ ₹ ₹ ₹ ₺ ₺ ₺ ₺
� � � � � � � � � � � � - � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �
� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � • � � � � �
Garamond (MicroSoft / Monotype)
Minion Pro

1.1.3.1.5 Understand character sets
1.1.3.1.6 Understand font families

a:a a:a
a:a :
a:a :
::
::
::

1.1.3.1.7 Understand font formats

1.1.3.1.8 Know your budget

1.1.3.2 Create meaningful
typographic relationships

1.1.3.2.1 Size shifts should be marked

e e eee
e e eee
Fibonacci Sequence
The Golden Ratio
7 11 18 29 47
7 11.33 18.33 29.65 47.98

1.1.3.2.1 Employ marked size shifts
1.1.3.2.2 Pair fonts intelligently

2.0
Prototype

2.1
The design memo is a design map.
1.1.2 Structure
1.1.3 Typography

2.2
Use type well
1.1.2 Structure
1.1.3 Typography

2.2
Use type well
2.2.1 A letter is the smallest unit
2.2.2 Words average ﬁve letters
2.2.3 Sentences average 60 characters
2.2.4 Opt. line length is 65 characters
2.2.5 Set eBook text ﬂush left.

2.2.6 Use ems for type measurement

2.2.6 Use ems for type measurement
2.2.7 x-Height and linespace
are interconnected

3.0
Program

Jenson
1470

Latin
Margins
Typeface
Paragraphs
Paper

Thank you.
@chasnix

A Typographic Methodology for Ebooks - ebookcraft 2014 - Charles Nix

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