This slide show is a Book Rapper webinar derived from Ann Handley and CC Chapman's book 'Content Rules'. Content creation and publishing via social media have become the most powerful new channel to attract your ideal clients. Learn why you need to create and share content and how to do it quickly and easily.

1. It’s OK, we
haven’t
started yet!
Captivate Your Clients
with Killer Content
Geoff McDonald @IdeasMarketing #ideaslunch

2. Captivate Your Clients
with Killer Content
Geoff McDonald @IdeasMarketing #ideaslunch

3. Ideas Architect
Book Rapper
Follow the conversation on Twitter: @ideasmarketing

4. ?
Geoff McDonald @IdeasMarketing #ideaslunch

5. Part 1
How Content Are You?
Geoff McDonald @IdeasMarketing #ideaslunch

6. Anything you upload
to your website
Content is...

7. Share Information
to attract customers
Content Marketing is...

8. Welcome to Your
Publishing Business!
Geoff McDonald @IdeasMarketing #ideaslunch

9. 1 2 3 4
Poll : How successful is your publishing business?

10. ?
Geoff McDonald @IdeasMarketing #ideaslunch

11. Part 2
The Book
Geoff McDonald @IdeasMarketing #ideaslunch

12. Ann Handley + CC Chapman
Content Rules

13. Ann Handley + CC Chapman
Content Rules : Personality Rules!

14. I live near Boston in
a slightly creaky,
comfortable house
with 2 kids, 4 dogs,
good coffee in the
kitchen, decent wine
in the cellar, a stack
of New Yorkers by
the bed, and an
occasional field
mouse in the
laundry room.
Ann Handley • @MarketingProfs • CCO MarketingProfs.com

15. Music
Wikipedia
Podcasting
Digital Dads
More speaking!
More consulting!
CC Chapman • @cc_chapman • cc-chapman.com

16. Content is the new Advertising
The 5 word book summary

17. This is your online
reference book
Book Rapper thinks...

18. Part 3
Content Rules
Geoff McDonald @IdeasMarketing #ideaslunch

19. Share your content to solve problems : educate, assist, entertain

20. Good content attracts customers like a light attracts insects

21. Great content will have customers spread the word for you

22. Design to be shared

23. Design your content to build up and break down

24. Go with your
strengths
What are you good at? Start with being YOU!

25. The marketer with the best content wins!

26. Part 3
Content Components
Geoff McDonald @IdeasMarketing #ideaslunch

27. TW
Pod Ph FB
Vid Bl W
FAQ St eB
Nine Components of Content Marketing

28. Your Publishing Hub
Blog (plus newsletter)

29. Before During After
Webinar

30. Gift or Register?
Ebooks and White Papers

31. Stories as Case Studies

32. Find? Ask? Buy.
FAQ Me!

33. A story with real people in it
Video

34. Talk rst, write later?
Podcasting

35. Tag Me, Share Me!
Photographs

36. User Generated Community
Facebook and Twitter

37. ?
Geoff McDonald @IdeasMarketing #ideaslunch

38. Part 4
Content Combinations
Geoff McDonald @IdeasMarketing #ideaslunch

39. TW
Pod Ph FB
Vid Bl W
FAQ St eB
Your Strategy, Your Components

40. 1 2 3 4
Your Strategy, Your Components

41. TW
Pod Ph FB
Vid Bl W
FAQ St eB
IdeasMarketing.com.au

42. TW
Pod Ph FB
Vid Bl W
FAQ St eB
Reynolds Golf Academy .com

43. TW
Pod Ph FB
Vid Bl W
FAQ St eB
Pink Stinks .wordpress.com

44. TW
Pod Ph FB
Vid Bl W
FAQ St eB
Action Time
What does your Content Strategy look like?

45. ?
Geoff McDonald @IdeasMarketing #ideaslunch

46. Part 5
What’s Next?
Geoff McDonald @IdeasMarketing #ideaslunch

47. TW
Pod Ph FB
Vid Bl W
FAQ St eB
What’s your content strategy?
Geoff McDonald @IdeasMarketing #ideaslunch

48. Outcome Skills Audience Strategy
Content Creation Coaching
Ideas Hour • One on One Coaching • $450

49. Outcome Skills Audience Strategy
Content Creation Coaching
Thursday Nov 3 • Webinar • 2:00-3:00pm • $90 • 5 only

50. Buy the book!
Content Rules by Ann Handley and CC Chapman

51. Next Webinar
2012: Best Year Yet
November 10th 12:30-1:15pm Facebook.com/IdeasMarketing

52. Next Webinar
Which book?
November 24th 12:30-1:15pm Facebook.com/IdeasMarketing

53. IdeasMarketing.com.au/Webinars
Geoff@IdeasMarketing.com.au

54. Buddha : Happiness never decreases by being shared.