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Mobilize Me
Why Mobile Computing is
 the Key to Your Future
Geoff McDonald @BookRapper BookRapper.com
The Book




GeoffMcDonald.com/blog
The Book
MicroStrategy.com
Michael Saylor

The Author
Tipping Point

The BIG Idea
Change the Rules

The BIG Idea
Surf the Wave!

Your Challenge : You’ve Been Told!
The Next Evolution

Book Rapper Says...
Mobile Computing




GeoffMcDonald.com/blog
More Than A Phone
Computer first, phone second
New and Different

A car is not a better horse
Products to Software

Think as if you’re in the software business
Mobile plus Social

The Spiral of Two Waves of Technology
Affordable
                     Battery Life
                    User Interface
                        Apps
                     Apps Store
                   Senses Location



The Mobile EcoSystem
Three Revolutions




GeoffMcDonald.com/blog
Harness Natural Energy

The Agriculture Revolution
Harness Mechanical Energy

The Industrial Revolution
Harness Information Energy

The Information Revolution
Growth Through Surplus

The Three Revolutions
Disruption Through Innovation

The Three Revolutions
Five Waves




GeoffMcDonald.com/blog
The Information Age

The Five Waves
Mainframe

Automated Bookkeeping and Tabulating
Mini

Automated Factory Processes
Personal

Automated Office work
Internet

Automated Consumer to Business transaction online
Mobile

Makes all previous computing applications more valuable
Paper Falls to Bits




GeoffMcDonald.com/blog
Static
                       Heavy
                       Costly
                      Hungry
                     Expensive


                     Paper
The Price of Paper
Formats Pathways    Depth
Search    Copy       Light
Cheap    Global      Free
Faster   Instant   Memory



  Mobile Qualities
Map the Difference

What’s Your Purpose?
Books            Newspaper




               Magazines              Maps




                Paperless            Library




Which mobile opportunity will you pursue?
Entertain Me - Here, Now!




GeoffMcDonald.com/blog
Photos and Video
Tools to capture life - everywhere
Movies

Where do you watch your movies?
Games
Intuitive and universal control
TV

Interactive TV takes on a new meaning
Before              During


                  Profit Points
When do you make your profit?
Beyond Cash




GeoffMcDonald.com/blog
Near Field Communication

Expect to hear this term more often!
Identity

Rethink your wallet as a container of valuables
Key to Access
Individual to Universal and Customisable
End of Robbery?

Anything you steal will be tracked electronically
Create a Social Network




GeoffMcDonald.com/blog
Broadcast         Sensory              Match



           Gather            Filter              Direct



          Wisdom            Location              ID




Social Networks as a lead to a Global Organism
Happier and Healthier




GeoffMcDonald.com/blog
Medical Records
How paper records cost lives
iStethoscope App


Apps as a tipping point for Telemedicine
I love Book Rapper this much...




          Enabling the Disabled
Translations into different language and formats
Global Medical Care

Where is your Doctor? Specialist?
Aiding Education




GeoffMcDonald.com/blog
How many textbooks on a tablet?
Active Learning

From Reading to Doing
Inflection Point
Learn more out of the classroom!
Experts Online

How would you like to study at MIT?
Developing the World




GeoffMcDonald.com/blog
Faster Infrastructure
More benefit, more quickly
Efficient Markets

More money stays in the community
Credit Lubrication
Credit allows a community to grow more quickly
Overcoming Corruption

Transparency removes the opportunity for corruption
More...




GeoffMcDonald.com/blog
Buy the Book!
MicroStrategy.com
22 Actions




Opportunities for Growth
22 Actions


                         Wave

Where are you on the wave?
A


                                    Presentation




Recording available for members at : BookRapper.com

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Mobilize Me: Why Mobile Computing is the Key to Your Future