The key to long-term value creation lies in the development of knowledge. Organizational cultures based upon Design Thinking offer the best opportunity to balance reliability and validity, exploring and exploiting, the past and the future. Derived from Roger Martin's The Design of Business.

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5. Book Rapper Issue... Derived from...
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6. Speed RAP
The key to value creation lies in the
development of knowledge:
Solve problems
Turn solutions into business systems
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7. The Big Idea
Design Thinking is the new
competitive advantage.
Think both analysis for
efficiency AND creatively
for innovation.
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8. Your Challenge
Add Design Thinking to
your life and your
organizational culture.
Explore, experience
and exercise design.
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9. Book Review
1 A business strategy book.
2 Why Design Thinking is important.
3 And, a key model for making it happen.
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10. Book Rapper Thinks...
Roger Martin is my new design hero!
He’s put design back in to the centre
of business conversations.
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11. The Business Paradox : Now or future?
Be efficient to exploit now.
Be innovative to explore the future.
Exploirt both!
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12. $$$$$
McDonalds
Efficient System
Artist
Explorer
$
SCALE
SCALE
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13. Move down the Knowledge Funnel...
Rule of thumb
Solve a problem
Fixed formula
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14. Examples
Artist
Mystery Scientist
Architect
Trainer
Heuristic Lawyer
Sales
McDonalds
Algorithm MLM
Software
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15. Solve a mystery.
Use your new knowledge to
create new opportunities
for you to exploirt.
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16. Turn your hunch into rules
of thumb to create an
innovative service
business.
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17. Simplify your rules of
thumb and create
speci c step-by-steps for
anyone to implement.
Eg software.
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18. BIG Opportunity 1
Your business solves
a problem.
Change the way you
solve this problem.
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19. BIG Opportunity 2
Take the knowledge out of
your employee’s heads
and put it into a system
for others to run.
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20. Abductive Logic asks
‘what could be...’
Dilemma!
You cannot prove or
disprove a new idea in
advance.
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21. Design Thinking blends
creativity and business.
It relies on Abductive
Logic. And, it’s crucial
for optimal business
performance.
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22. Employing Design Thinking aims to
offset the bias toward Reliability and
make room for Valid alternatives
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23. Adding Design
Thinking to
organizations is
like rebuilding a
new house from
the inside. It’s a
cultural change.
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24. Continuous work is consistent.
Design work is different work.
Create projects to fuel
collaboration + innovation.
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25. The best way to learn about Design
Thinking is to do it.
Design something... anything!
Logo, holiday, wardrobe...
Make design a habit.
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26. If leading for reliability is like training a dog.
Then leading designers may be closer to
training a cat.
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27. To enhance your design impact,
see the world differently.
Core driver = create the future.
See obstacles as opportunities.
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28. Knowing how
to work with
non-designers
is crucial to
making an
impact.
Learn their
language and
mimic their
sensibilities.
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29. Want MORE?
Get the complete Book Rapper issue:
Design Advantage
http://www.BookRapper.com
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30. Want EVEN MORE?
Buy Roger Martin’s book:
The Design of Business.
It’s... designful!
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31. More book summaries freely available at...
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