Social networking sites have been dominating the discussion lately, but remember that we still search a
lot. We perform 16 billion searches per month, up 15 percent from last year. Ninety percent of Internet traffic originates from search results. From the first search engine, Archie in 1990, the landscape has
changed a lot. Search has become very powerful and sophisticated. Even Bing can tell you now the future cost of airline flights. So have search habits changed? And what is the effect of mobile devices?
Troy Lerner and Chuck Aikens of Booyah! Online Advertising have been involved in the search industry since 1999. They bring a long list of successes (and failures!) to share. Booyah! is a full-service online agency managing about $70 million annually in advertising. Clients include Dish Network, Vail, Gap, Teleflora, and CP+B.
12. Mobile Is The Access Point That Matters Today U.S. Pop 306 M 276 M Mobile Phones 71 M Households With Internet 69+ M Smartphones With Internet (25% of U.S.) Smartphone Market Grew 30% Year/Year Smartphones Will Surpass Feature Phones In 2011 Source: *eMarketer March 2010 **Forrester - U.S. Data ` Neilson Data 12
13. Mobile Web Usage Is Exploding 50% Of Web Traffic Will Come ThroughMobile Devices Within 3 Years* Google Mobile Searches Have Increased5x in The Past Two Years.High End Device Users Search 50x More vs. Feature Phone Users 54%of users who researched online but bought offline, used their mobile device to search - Google ComScore Study Jan 2010 Year 2013 Mobile 50% PC 50% Google Mobile Search Traffic 13
14. Mobile Search Grows With Smartphone Market Source: Google Internal Data, based on a basket of 20,000 keywords within the shopping category
21. Social Sharing Influences Search Google: Yes, we do use it as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article Source: searchengineland.com/what-social-signals-do-google-bing-really-count-55389
As many people are using the mobile web today as are on home PC’sLets look as some mobile statsThere are 306 Million People and in the U.S. today and currently 276 M mobile phones in use, that’s almost one phone for every man, woman and child in the U.S. In fast a lot of people are now caring two mobile phones with them at all times. How many of you in the room today have two mobile phones with you? Whats also very interesting to us is that today analysts estimates that about 25% of the U.S. population have Smartphones (iPhones, Androdi and the like) which oftern are internet capable. This is import because you have as many people using smart phones as the number of people hourseholds that have internet access today!And this is only the begging, analysts predict within about a years time more Americans will be caring Smartphone's with full web browsing capability the feature phones! Because of this we think the mobile web will be
3rd Stats to Choose From:General:MobileWeb Usage Is Growing 8x Faster ThenInternet Usage in mid ‘90’s – Morgan Stanley Mobile Internet ReportRetail: ABI Research: Mobile shopping in the United States increased from about $369 million in 2008 to some $1.2 billion in 2009 and could reach $2.4 billion this year. 54% of users who researched online but bought offline, used their mobile device to search - Google ComScore Study Jan 2010 Juniper Research predicts the U.S. mobile retail market will exceed $12 billion by 2014Entertainment:LocalFinance:Health CareHealth Info Seekers¹ are 50% more likely to have connected to the Internet using a mobile device in the last 30 days: Source: Health Info Seekers defined as consumers who have obtained medical information online in the last 30 days Over 65 %of physicians own a Smartphone Source: Source: Manhattan Research, “ePharma Physician v8.0 Study’ as cited by Marketing Charts, November 13, 2008 Tech Laptop Terms have grown 1000% YOY as of October 2009 (we should update this through April 2010) - Source: Google Internal Data, based on a basket of 20,000 keywords within the shopping category
