Presentation for IBC 2015 - EBU Conference "The media factory of the future"

1. THE MEDIA FACTORY OF THE FUTURE
“THE METADATA GOALS
OF THE FUTURE”
GEIR BØRDALEN
2015-09-12
PRESENTATION BY EIRIK SOLHEIM AND GEIR BØRDALEN
PICTURES BY NRK, TROND RAMBERG AND GEIR BØRDALEN
(COPYRIGHT NRK – EBU/IBC ALLOWED NON-COMMERCIAL USE)
CONTRIBUTIONS BY: TROND RAMBERG, TORMOD VÆRVÅGEN, CHRISTIAN JOHANSEN, MARIUS
ARNESEN, THOMAS HELLUM AND THE SUMMER BOAT TEAM

2. OVERVIEW
• SHORT NRK INFO
• FROM BROADCASTING TO PUBLISHING HOUSE
• THE PRESSURE POINTS
• THE METADATA GOALS
• THE ORIGO PROJECT
• THE FUTURE CHALLENGE IS ALREADY HERE –
USE CASES

3. Video

4. NRK
• NRK – NORWEGIAN NATIONAL BROADCASTER
• 3500- EMPLOYEES (DOWN 300 LAST 2 YEARS)
• TV (3), RADIO (16), REGIONAL BROADCASTING
(15), NET LIVE, NET ON-DEMAND, MOBILE,
TELETEXT, SOME AND MORE
• NEWS, SPORTS, DRAMA, CHILDREN’S,
CULTURE, DOCUMENTARIES
• LICENSE FUNDED – 96% OF TOTAL BUDGET

6. Traditional broadcasting:
Lots of content but a narrow
window to reach the audience

7. Internet based publishing:
Lots of content and an unlimited
window to reach the audience

8. Publishing
Broadcasting
Delivery problem
Discovery problem

10. WEB FIRST
The pressure points

11. EFFICIENCYEFFICIENCY
”Kill the double work”
The pressure points

12. METADATA GOALS

14. Metadata as “ “
– not primary problem
“Double work” is something of the past

18. All metadata work – is kept in-stock
– structured and standardized for future use

19. Machine learning will enrich our data!
• speech recognition
• face recognition
• authority register matching in background

20. Steven Spielberg
Waveform pattern
Persons
(Authority register)

21. Improved workflows
- flows from better structure
in “the metadata factory”

22. «A new foundation for NRKs stories»

23. An idea
An architecture
A vision

25. New MAM
”Potion” middleware
New Radio archive
The Metadata bank
Authority registres
EBU CCDM 1.1
EBU tech 3293 (EBUcore) (GluOn ext)
Graph based
Common NRK architecture
Docker PaaS
BPMN / Archimate / TOGAF framework

26. USE CASE 1 –
METADATA FROM THE DRONES

29. 142 stillbilder

30. 142 stills
Photo Scan Pro

32. Internet graphics
Spesial EFX
Use cases
TV-graphics Production
planning

34. Cam 1
Cam 3
Cam 2
Cam 3

35. Use case 2 – the summer boat

37. Live radio
from the boat
every morning

38. Live TV from 8 cameras
during sailing from port
to port

39. Evening TV show
with summary of the day journey

40. Evening entertainment show
from the boat/pier at 42 ports in Norway

41. 15 minute drama series
produced every day ON BOARD

42. Viewers
6 - 700 000 on the evening entertainment shows
3 - 500 000 on the highlights from the live broadcasts
50 - 100 000 on the live broadcasts during the day
Approx 4 million people have seen some of the coverage
(Norwegian total population: 5,1 mill...)

43. Lots of challenges

44. Lots of challenges
Some of them regarding metadata…

45. Hundreds of hours
of memorable
footage

46. Scenery

47. Landmarks

48. Boats

49. More boats...

50. Animals

51. People

52. People
More ”people”..

53. Very expensive to index
all of it manually

54. Very expensive to index
all of it manually
But we have…

55. GPS-tracks with
location information
and time code

56. Superimposed
information

57. The challenge
Our current systems does NOT
support all this information

58. This is how much is kept for the future...
Some metadata, indexing points, stills
Texting for hearing impaired

59. Currently most of the information is in the heads
of the people that worked on the project…

62. VISIONS FOR THE FUTURE MEDIA FACTORY
SUMMARY
• METADATAAS “PRIMARY ASSET” – NOT
PRIMARY PROBLEM
• ALL METADATA WORK IS KEPT IN-STOCK -
STRUCTURED AND STANDARDIZED FOR
FUTURE USE
• MACHINE LEARNING WILL ENRICH OUR DATA
• IMPROVED WORKFLOWS - FLOWS FROM
BETTER STRUCTURE IN “THE METADATA
FACTORY”

63. Geir Børdalen
Head of investments – senior project manager (Origo)
Norwegian Broadcasting Corp (NRK)
Oslo, Norway NRK web
Email: geir.bordalen@nrk.no
Twitter: @Bordalen
LinkedIn: http://www.linkedin.com/in/geirbordalen