2. President Obama won the 2008
election with a super explosive social
media campaign. But how will social
media impact the 2012 elections?
With a world of new technologies
rushing into the public sphere every
few months, you have to ask yourself –
which new social gimmick will win the
day? Or will it be a collection of old
social tricks that will extend Obama’s
presidency?
3. Here are 5 ways social media could
impact the 2012 election!
5. In 2008, social media was newer than
new, and Obama was the only
candidate to use this method of
gaining new voters in the younger age
demographic. But it’s not 2008
anymore, Facebook has jumped from
100 million to 800 million users, and
people are sharing much more content
and opinion now. President Obama’s
social team is really going to have to
dig for supporters now.
6. Simply being on the platform and
repeating positive affirmations is not
going to work this time round. Young
people are still unemployed. America
is still in a rut. Nothing much has
changed since 2008. People are
plugged into this sentiment, so a fresh
angle is needed, and a powerful one.
8. In 2008 Foursquare was but a twinkle
in its founder’s eye. But the potential
to use Foursquare to add real world
incentives when campaigning is the
real deal breaker. If candidates can
harness the power of check-ins and
badges, they may see a lot more
support at rallies, from the younger
generation.
9. Link these real world check-ins with
Twitter hashtags, and we could see
powerful ideas syndicated at lighting
speeds, from our good old friend –
cloud sourcing.
11. You already know that nothing is as
powerful as public sentiment. If a
friend likes or does something, you are
more likely to do it yourself. This
concept acts on various levels.
12. The 2012 candidates might prompt
young supporters to record Youtube
videos of themselves, their thoughts
and why others should participate.
These real world testimonials may be
the hidden glue in an otherwise
wayward social campaign.
14. Seeking a way to interact closely with
their voters, candidates might rely on
QR codes connected to real world
functionality, to send a message and
prompt actions. These QR codes can
help with a number of candidate
problems, namely donations,
endorsements and organizational
ability. Look out world, here comes the
age of the hidden message.
16. Politicians are realizing the need to
reach the younger age demographic
on their mobile phones. Not only is
this a sure-fire way to get them
involved, it reaches them on a
uniquely personal level.
17. Connecting their campaign on
Facebook and updating fans, will result
in mass smartphone syndication, along
with thousands of new supporters.
Mobile technology could be the
reason one candidate wins, and the
other doesn’t.
18. We’ll have to wait and see what
happens. These are our best guesses,
but they’re very relevant to any
politician that wants a shot at winning.
19. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,
20. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.
21. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.
22. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com
