2. Hold onto your hats, Google+ has just
launched their business page
functionality. This means businesses
can set up a profile on the Google+
network, connect with other
businesses and brands – and build a
community of loyal fans. Finally, you
can invest real time into Google+ to
build your business presence.
5. We’ve spoken previously about the
precarious nature of Google+, and
how the social network seemed to be
losing ground. Now with the launch of
their business pages, we’re bound to
see another boost in signups, and
people returning to complete a very
advantageous business presence on
the platform.
6. Google is indexing each Google+
business page super fast, and this
alone could change the tide for
Google+.
7. They’ve included a handy little feature
called Direct Connect, which allows
Google search users to add a ‘+’ in
front of their search term, if they
would like to find a company listed on
Google+.
8. In other words, if you want to find our
presence there, simply type
+socialmediamagic into the Google
search bar. This is quick, easy, and very
appealing for businesses that want to
secure prominent keywords.
10. Now your business can take advantage
of the other features on Google+, for
your company page. The hangouts
feature alone could open several new
revenue streams for you, as your
business delves into livecasting,
webinars and live chat with your fans
and clients.
11. Your circles will get an enormous boost
from Direct Connect, as fans are able
to find you easily, then +1 or add you
to their circles, right from a basic
Google search. The page layout seems
remarkably Facebook-esque, but this
isn’t a bad thing. In fact, it will give
new users the confidence to create
beautiful profiles for their businesses.
13. Yes. There are enough benefits now –
so you’ll want to establish a
community on this network. You’ll be
able to use Google+ as a promotional
tool, and even a cloud based work tool
– as your team members, managers
and clients will all be in certain circles.
Google+ has only just launched this
new feature, so it will be some time
until they’ve sorted out the kinks.
14. One small thing we don’t like, is that
fans can’t post on your business page
wall. Having said that, we can’t expect
Google+ to be exactly like Facebook.
Are they rivals yet? No. Facebook is
still miles ahead of Google+, and we
don’t expect this to change anytime
soon. As a platform in its own right
however, Google+ is worth including in
your next social marketing plan.
15. All you have to do is sign up for a
Google+ profile, and on the homepage
click on the Google+ create a page. It
will take you to a set up screen, where
you can fill in your details and get
started. The sooner you do it the
better, so get cracking!
16. Social Media Marketing University
(SMMU) is the creation of John Paul
Souza, a serial entrepreneur who's
held senior managerial positions at
Banc America Capital Management
Group and JP Morgan Chase. Serving
marketing professionals,
17. entrepreneurs and corporations,
SMMU differentiates itself by offering
hands-on training from hands-on
experts who are actively applying their
skills on real-world projects.
18. SMMU was recently honored as one of
the top 5 finalists by the leading blog
site, Mashable, as one of the top
provider of social media services for
businesses. The firm has earned the
title of "most trusted social media
firm" with over 900 unsolicited
testimonials.
19. For more information about social
media webinars and social media
online courses, please visit
http://www.socialmediamarketinguniversity.com
