The purpose of this transformative journey is to rethink opportunities in our rapidly changing economic landscape. Strive for the higher purpose, reshape your business value and create meaningful value propositions leading to innovative businessmodels.

1. experience economyexperience economy
ECONOMY OF
EXPERIENCES
VALUE CREATION
BY XP
DESIGN YOUR OWN
IN-COMPANY
COURSE CHOOSE
YOUR MODULES
#2020

2. >
> Structural societal changes expon.innovations
> The psychology of experience & meaning
> Creating Xpvalue propositions (digital présence)
> Next practice business safari Amsterdam/CPH
> Your own business case & personal coaching
> Experience technologies-Placemaking journeys
> Redesign organisation & Xp Eco-system
> Creating high performance culture deep change
chanchange,
> Business model innovation, value capture
> Implementation plan & strategies
> Final presentation & certification
VALUE CREATION BY EXPERIENCE MODULES A LA CARTE
TRANSFORM
YOURSELF &
BUSINESS
SHARING
LEARNING
CREATING EXPERIENCING
*30 POINTS NIMA SENIOR MARKETING PROFESSIONAL
topics date
Fundamentals of the Economy of Experiences
COMPOSE YOUR OWN COURSE IN TIME & CONTENT

3. SNAPSHOT OF FACULTY OF INTERNATIONAL LECTURERS
JOE PINE
Strategic Horizons
STEVEN OLTHOF
European Centre for
Experience Economy
ALBERT BOSWIJK
European Centre for
Experience Economy
PROF.ED PEELEN
Unversity of
Amsterdam
MARTIJN STEUR
Kinetic Consultancy
MARLON HECKMAN
Kobayashi
PROF.WIM DE RIDDER
Future Studies
PELLE GULDBORG HANSEN
ROSKILDE UNVERSITY
AVARO SOTO
IBM WATSON
YURI VAN GEEST
Singularity
University

4. Slow death or deep change ?
What will be your choice ?
THE SLOW DEATH OR DEEP CHANGE DILEMMA
CENTRE FOR
THE
EXPERIENCE
ECONOMY

5. The purpose of this transformative journey is to
rethink opportunities in our rapidly changing economic
landscape. Strive for the higher purpose, reshape your
business value and create meaningful value propositions
leading to innovative businessmodels.
TRANSFORMATIVE LEARNING JOURNEY
CENTRE FOR
THE
EXPERIENCE
ECONOMY

6. Exponential innovations causes ruthless changes
in our economic landscapes. The impact of the digital
revolution, the process of dematerialisation hits us
harder and deeper then we realise.
The new competitive reality is tough and relentless. One answer i
to develop engaging meaningful value propositions
RESHAPE BUSINESS VALUE
CENTRE FOR
THE
EXPERIENCE
ECONOMY

7. Is your organisation fit & future proof?
Is your organization robust to endure disruptions?
Do you have a key to address millenials & traditionals?
Do you have the vision and leadership competences
to prepare your organisation for the next level?
Are you a fundamental leader?
ASK YOURSELF
CENTRE FOR
THE
EXPERIENCE
ECONOMY

8. TRANSFORMING BUSINESS VALUE IN 5 BASIC STEPS
The competing values framework
redesign your processes
develop XP ecosystems
innovate /think different
breaktrough orthodoxies
deliver compelling
omnichannel
experience value
deep change
transformative
leadership
new competences
€capture value
CENTRE FOR
THE
EXPERIENCE
ECONOMY
A
BC
D
E

9. HOW WE WILL WORK
Your business case will be at the centre of the
learning process. Learning by sharing your
successes and failures . Our approach contains
theory & frameworks to understand the
structural drivers for change( technological,
economical, sociological, philosophical).
Co- creative workshops , to practice a
comprehensive toonbox of experience
technologies ; the value creation canvas, xp
scorecard, empathy maps, customer journey’s,
blue prints & placemaking strategies.

10. This annual course started back in 2003. Today this
course is a racting international companies & participants
from all over the world who take their change to become
transformationeel change agents in their field or even
to become disruptive in their own industry. At present you are abl
to create your own content, modules & guest lecturers
CO-CREATED LEARNING JOURNEY
CENTRE FOR
THE
EXPERIENCE
ECONOMY

11. Engage yourself in a transformational journey
and become the change you want to see happening
ENGAGE
CENTRE FOR
THE
EXPERIENCE
ECONOMY

12. Coaching by ‘seasoned ‘ top professionals, and young
upcoming talent that will navigate you through the
landscapes of contradictions. You will be immersed
by thought provoking lectures, group work, your
case study, business safaris and personal coaching
UNIQUE BECAUSE
CENTRE FOR
THE
EXPERIENCE
ECONOMY

13. For every company that takes its future serious
AIMED FOR
CENTRE FOR
THE
EXPERIENCE
ECONOMY

14. Higher management, business innovation managers,
marketing directors, consultants, policy makers of
governmental institutions, master students & start-ups.
In service innovation, leisure, hospitality, facility, retail &
health care .
AIMED FOR
CENTRE FOR
THE
EXPERIENCE
ECONOMY

15. OVERVIEW OF THE JOURNEY
1| HIGH PERFORMING ORGANISATIONS
2) FUNDAMENTAL STATE OF LEADERSHIP
3) COMPETENCE DEVELOPMENT
4) CHANGE MANAGEMENT
1)| EXPERIENCE TECHNOLOGIES & PROCESSES
2) DEVELOPING THE EXPERIENC ECOSYSTEM
1) EXPERIENCE VALUE PROPOSITION
2) CO CREATION OF VALUE
3) PLACEMAKING STRATEGIES
4) INTERACTIVE& USER EXPERIENCE
1 | PSYCHOLOGY OF EXPERIENCES
2) STRUCTURAL SHIFTS IN SOCIETY
3) CASE STUDY
INNOVATING
BUSINESS
MODELS
experience economy

16. “I visit regularly refreshing courses for professors at Harvard
and MIT. This is way way be er, more profound, way more
relevant content. The selection of speakers is 10x as good,
this is really different”
Prof.dr.Juan Serrano Transforma Barcelona
WHAT THEY SAY
CENTRE FOR
THE
EXPERIENCE
ECONOMY

17. @
APPLY TODAY
CONTACT US FOR MORE DETAILS
experience economist
european center for experience
economy
info@experience-economy.nl
EXPERIENCE
ECONOMY
CERTIFICATION
APPLY FOR INTAKE INTERVIEW