Skyriver Communications

Greater San Diego Area United States

Manage all marketing activities, strategic and tactical, for Skyriver Communications, one of the first and largest independent Fixed Wireless Internet Service Providers. Through my proprietary "Discovery Process" which included competitive analysis, company SWOT analysis, primary and secondary customer research, and employee interviews, I developed the new positioning platform and target audience messaging strategy. In Q1 of 2013, I relaunched the brand with new web site, sales communications, customer communications, new media and PR programs.