6. VIDEO AUDIO + ONSCREEN
We open on the New York City skyline. Soundtrack:
Something upbeat and
driving from a band like M83.
The camera focuses on a specific neighborhood, like We’ll be able to hear certain
ambient noises over the
the West Village or Williamsburg. song.
We continue to zero in on a specific street, then a As the video begins, we hear
the warm tones of a female
mid-rise tenement or loft building. We get a view announcer, maybe someone
from the street, then push in through a window on like Allison Janney.
the second floor.
ANNCR:
This is the future.
We’re now in a kitchen as an mid 30s Caucasian mom
gets her kid ready to run errands. A calendar hangs on It’s not too far off.
the wall showing it’s summer in 2013.
In fact, it’s just months away.
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7. VIDEO AUDIO + ONSCREEN
The mom packs snacks into a tote, all while her ANNCR:
Here, TV isn’t a set.
daughter sits in a chair watching Saturday morning
cartoons on a set with an Roku-like box. Mom sits her It’s something you can take
with you.
iPad on kitchen table and her daughter moves the
cartoon from the TV to the tablet.
Mom then turns off the TV and they exit the MOM:
apartment, the daughter watching her show OK, let’s go.
as she goes.
Out on the street, we see the mom at her car. She’s
ANNCR:
getting her daughter situated in the back seat. Something you’ll never
have to miss.
Once the kid’s all buckled in, the mom hangs the
iPad on the back of the passenger seat. The little
girl pulls her wireless headphones on and starts
bopping her head.
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8. VIDEO AUDIO + ONSCREEN
The Mom then gets in the car and drives off, passing
a neighbor — a 20something Asian woman — who’s
heading into the building.
The camera follows the Mom’s car around the corner,
then zooms into a downstairs unit where a
20something Asian guy is working on his laptop.
As the camera peers over his shoulder, we see he’s ANNCR:
sitting in his office/den using U-verse Online to edit You can do the
a video clip. He picks a movie, jumps to a scene and programming…
starts using the scrubber to edit the clip.
He then takes his completed clip, taps a share button …and the broadcasting,
and posts it to Facebook, reminding all his friends too.
about movie night.
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9. VIDEO AUDIO + ONSCREEN
At this moment, his girlfriend — who we saw earlier on
the sidewalk — walks into the room. She holds up her
phone to display the Facebook posting.
ANNCR:
She acts excitedly, then startles slightly as she hears a Suddenly, TV has become
roar from the apartment next door. We do a wipe to tuned to you.
reveal what’s happening on the other side.
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10. VIDEO AUDIO + ONSCREEN
Next door we see three fresh-out-of-college guys Notification:
The U.S./Mexico game is in
dressed in team apparel. As they sit on the couch OT. Want to watch?
passionately watching a game, they get a push
ANNCR:
notification. It lets you connect with those
in the room...and those who
One of them gets up to grab a beer, another message aren’t.
appears. While beer guy is gone, one of his buddies
starts smack talking through his phone and it appears ANNCR:
in a scrolling ticker onscreen. It knows who you are…
Notification on phone
We cut to a 30-something Hispanic guy in a distant and TV:
Welcome back, Dave.
location sending smack talk back, which also appears
on screen. This goes on for a bit.
ANNCR:
…and what you like.
Back in our living room, our beer guy returns and gets
a notification on his phone. It prompts him to check Notification: on phone
and TV:
out some complementary content on his iPhone, Update: Germany 4, England
digging deeper into game stats and replays. 1 Final
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11. VIDEO AUDIO + ONSCREEN
As he scans the sports content, we can see ANNCR:
It can even make a decision
a 40-something African American businessman when you can’t.
standing out at the curb.
Notification:
With suitcases at his side, the businessman pulls out Your account has been
his phone to find a movie for his upcoming flight. As charged $4.99.
he navigates to the U-verse Online mobile page, he
gets served a list of movies that have been ANNCR:
recommended by mood. Most amazingly, you won’t
need a phone line…
He picks one (Mission Impossible 4), then downloads
it to a playlist he created that’s named “For My Flight.”
Once his download is complete, a notice pops up on
the screen.
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12. VIDEO AUDIO + ONSCREEN
The young Asian couple from before is hanging a bed ANNCR:
sheet on the side of the building. The sun is beginning
to set as people arrive and set up folding chairs, prop
their feet up on coolers, etc. Some of these faces are …U-verse receiver…
familiar as they live in the building.
Finally, the host sets his phone on a table and says a
movie name. It first appears on screen and then starts …or, sometimes, hands.
to project on the sheet.
MAN:
There’s a real sense of excitement here. So much so Play “Total Recall.”
that people clap and throw popcorn as the opening
credits roll.
It’s here our camera pans up to the night sky, which
gradually fades into a dark U-verse blue. The AT&T
logo and Rethink Possible appears and then fades out.
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