1. #FHSDpd
Social Media: Session 1 Introduction to Social Media
Beth Phillips
Francis Howell
North
@bramach

2. Agenda for the session
• Why it is important to have a social
media presence.
• Social media misconceptions.
• Overview of social media sites and how
to use them.
• Start to build a presence.
• Time to set up accounts and work.
#FHSDpd
@bramac

3. Why is it good to be on social
media?
• Integral part of current media landscape.
– #Election2012, #Olympics, #Sandy
• It is good to try new things out before
making a judgment.
• We need to be on social media to set a
good example for our students.
• It is a good place to learn and stay
current.
• It is a chance to connect with peers #FHSDpd
and
other people all over the country and
@bramac
world.

4. Gotta Share! The Musical
• TED Talk: Gotta Share
#FHSDpd
@bramac

5. Misconceptions about social
media
• “I don’t want people to find out bad things about
me.”
– You control your own message, so don’t put bad things out
there.
• “If I am not on there, people won’t talk about me.”
– You can’t control what others do whether you are on it or
not.
• “It is just all about that Bob ate Taco Bell for
lunch.”
– Most of it is not that. Plus, you don’t have to follow the
“Bobs” of social media.
• “Social media only brings trouble.”
– It is just like anything else, there is good and bad. You can
choose to focus on the good.
#FHSDpd
@bramac

6. Power of Social Media
• Cory Booker and Sandy
• When news broke that the Del Taco in midtown
St. Louis, known for its saucer shape, was to
be demolished, a social media storm broke out
in St. Louis. Even Mayor Slay got on the
Twitter bandwagon with it.
– River Front Times Article
– June 22, 2011 is when the FB group started by June
24 they had 10,000 signatures on a petition to keep it
open.
#FHSDpd
@bramac

7. Why we need to be there for
students
• The Voice of the Active Learner

8. My PLN
• People I have met
Teachers
Professionals
• People I have not met

9. My personal examples
• #runningondeadlin
e
• Have connected with
journalism teachers
all over country.
• Yes we run in real life
too.

10. Sharing is key

11. More Sharing

12. More sharing

13. 5 tips I follow
•
•
•
•
•
Be Nice.
Listen.
Be social.
Have a voice.
Think before posting.
These are guidelines I like to follow, but there is not exact one way to do social media
successfully.
#FHSDpd
@bramac

14. Your message
• People are going to take away a
message from you no matter what.
Social media gives you the power to
give them the message you want them
to take away.
#FHSDpd
@bramac

15. Popular social media sites
•
•
•
•
•
Twitter
Facebook
Pinterest
Tumblr/blogs
Google +
#FHSDpd
@bramac

16. Social media and #Election2012
• Twitter:

17. Social media and #Election2012

18. Social media and #Election2012

19. • SNL social media clip
• Twitter Gov
• Twitter Political index

20. Twitter
• More simple and streamlined then
Facebook.
• More freedom of who you can follow.
• The ultimate network.
• Less is more.
#FHSDpd
@bramac

21. Twitter
• Main Idea
–
–
–
–
Every tweet is a max of 140 characters
Interaction is important (@replies and RT – retweets)
Use link shorteners like bit.ly or goo.gl
# hastags make it easy to follow specific people or events,
like #Election2012.
• When you sign up for a username, you want to
keep it as short and simple as possible, so when
people @ reply you or RT you, the name doesn’t
take up too many characters.
• Start by following people who are interested in
some of the same things you are.
– For example: education, football, cooking, photography…
#FHSDpd
@bramac

22. There are a lot of people to
follow
@barackobama
21,717,187 followers
@MLB
2,501,713 followers
@NYtimes
6,632,190 followers
@breakingnews
If it is news, it is here.
@mashable
Best place for tech news.
@weatherbird
Post-Dispatch Ambassador
@darthvader
421,037 followers
@Ladygaga
30,925,201 followers
#FHSDpd
@bramac

23. Twitter.com – Your home feed
#FHSDpd
@bramac

24. Twitter.com – Your profile
#FHSDpd
@bramac

25. Hootsuite

26. Facebook
•
•
•
•
More in depth than Twitter.
Can create events and groups.
Photo albums
Longer Posts
#FHSDpd
@bramac

27. Facebook
Profile
Page
vs
#FHSDpd
@bramac

28. Pinterest
• Main Idea:
– Visually organize your ideas
– Create boards to organize your interest
– Pin pictures, videos or URLs on your boards
– Visual way to organize your bookmarks
• Very sharing community
#FHSDpd
@bramac

29. Pinterest – Your Feed

30. Pinterest – Your Profile

31. Find people to follow
•
•
•
•
Wefollow.com
Google it
Follow people your friends follow
What are you interested in?
#FHSDpd
@bramac

32. For Session 2
• In the next two weeks, login to your
social media site of choice consistently.
(this is going to vary depending on
your time constraints) Become familiar
with the site. Start posting a little, and
try to find interesting people to follow.
• Next time we will talk more about
developing a Professional Learning
Network.