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The Hidden Cost of “Free”

Brenda Huettner
@bphuettner @LavaCon
14

http://www.homewetbar.com/free-beer-tomorrow-metal-sign-p-1454.html

@bphuettner #CostOfFree @LavaCon
http://www.howtogeek.com/howto/31717/

@bphuettner #CostOfFree @LavaCon
Free Software Foundation
Categories

http://www.gnu.org/philosophy/categories.html

@bphuettner #CostOfFree @LavaCon
Other Categories of “Free”
•
•
•
•
•
•

Software Trial
Free with Purchase
Freemium
Creative Commons
Shareware
Beerware

@bphuettner #CostOfFree @LavaCon
http://www.theboomerway.com/boomers-blog/there-is-no-such-thing-as-free-lunch

@bphuettner #CostOfFree @LavaCon
Functionality Costs
Pandora

Spotify

Slacker

iHeartRadio

Monthly Unique Users

65.6 million

20 million

4 million

48 million

Launched

2000

2008

2007

2008

Free version available

Yes: limited skips, ads,
reduced quality

Yes: fifteen combined
Yes: ads, limited listening
Yes: ads, limited skipping skips per day, six per hour
time
per station

Paid Versions

$4.99/mo. for desktop &
PandoraOne: $36/year or
$3.99 ad-free, $9.99
laptop, no ads.
$3.99/month no ads,
custom playlists and full
$9.99/month lets you use
higher quality
on-demand streaming
all devices, no ads

No paid tiers

Music Library Size

900,000

20 million

15 million

Stations

Custom stations,
supported by Pandora
algorithm

Custom, 200+ curated
Custom, unlimited skipping stations, 750 terrestrial
stations, live talk radio

13 million

Custom, 1,500 Live
Stations

Excerpted from http://mashable.com/2013/02/13/music-services-compared-2/ by Charlie White @bphuettner #CostOfFree @LavaCon
Support Costs
• Tech Support: Who you gonna call?
• Documentation: There are some FLOSS
manuals you can download (or buy)
• Upgrades: Well, it depends.

@bphuettner #CostOfFree @LavaCon
Security Costs
• Privacy Issues
• Security of Personal Information
• Bonus: malware and trojans included for
free!!

@bphuettner #CostOfFree @LavaCon
@bphuettner #CostOfFree @LavaCon
Compatibility Costs

http://www.dedoimedo.com/computers/libreoffice-vs-microsoft-office.html

@bphuettner #CostOfFree @LavaCon
Legality Issues
GPL (GNU General Public License)
AGPL (Affero General Public License for
servers)
FDL (GNU Free Documentation License)
BSD (Berkeley Software Distribution)
Creative Commons (6 different ones)

@bphuettner #CostOfFree @LavaCon
Legality Issues
Excerpt from the Open Source Definition
•The program must include source code
•The program must allow modifications
•The license shall not restrict any party from
selling or giving away the software
•The rights attached to the program must
apply to all to whom the program is
redistributed
– Open Source Initiative www.opensource.org

@bphuettner #CostOfFree @LavaCon
City of Munich 2004-2009

http://waste.informatik.hu-berlin.de/Grassmuck/Texts/Limux.html

@bphuettner #CostOfFree @LavaCon
References
•
•
•
•
•

Open Source Initiative www.opensource.org
Free Software Foundation www.fsf.org
Open Office www.openoffice.org
LibreOffice www.libreoffice.org
LiMux project in Munich
http://waste.informatik.huberlin.de/Grassmuck/Texts/Limux.pdf

• FLOSS Manuals www.flossmanuals.org
@bphuettner #CostOfFree @LavaCon
Thanks

Brenda Huettner
bphuettner@p-ndesigns.com
@bphuettner

@bphuettner #CostOfFree @LavaCon

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The Hidden Cost of "Free"

Notes de l'éditeur

  1. Not talking about bait-and-switch, not talking about free tshirt with purchase of a car (though I’ve seen lots of iPads that are free with, for example, certain DISH network packages. www.fsf.org Free Software Foundation “think of “free” as in “free speech,” not as in “free beer”. ” –Richard Stallman The free software movement was started in 1983 by computer scientist Richard M. Stallman, when he launched a project called GNU, which stands for “GNU is Not UNIX”, to provide a replacement for the UNIX operating system—a replacement that would respect the freedoms of those using it. Then in 1985, Stallman started the Free Software Foundation, a nonprofit with the mission of advocating and educating on behalf of computer users around the world. A program is free software if the program's users have the four essential freedoms: The freedom to run the program, for any purpose (freedom 0). The freedom to study how the program works, and change it so it does your computing as you wish (freedom 1). Access to the source code is a precondition for this. The freedom to redistribute copies so you can help your neighbor (freedom 2). The freedom to distribute copies of your modified versions to others (freedom 3). By doing this you can give the whole community a chance to benefit from your changes. Access to the source code is a precondition for this.
  2. Copylefted software is free software whose distribution terms ensure that all copies of all versions carry more or less the same distribution terms
  3. There are lots of variations between free options Freemium and Demo versions often have limited functionality Know what you need Graphics courtesy Pandora, Spotify, Slacker and iHeartMusic; composite by Mashable/Charlie White
  4. Open Source.org has list of different types of licenses Fsf.org has resources w/ case studies for example, has its own licenses called the NASA Open Source Agreement
  5. See also State of California www.cio.ca.gov/Government/IT_Policy_Letter_10-01_Open_Source_Software.pdf Currently involves 15,000 desktops, saves 11 million Euro per year (?)