Librarians across the country have collectively been spending resources on developing simple to complex makerspaces. But, what comes after that? This exciting presentation will talk about great ideas and programs you can use with your makerspaces. Topics include ways to build more community awareness about your library, create new startup companies within your library, and most importantly further define your library as the community anchor. This session will also encourage ways to build more coding programs to teach our future technical entrepreneurs how to build better and more integrated systems and encourage more innovation.

1. What’s After
MakerSpaces
BRIAN PICHMAN | DIRECTOR OF STRATEGIC INNOVATION – EVOLVE PROJECT

2. What is “not making”

3. Things Not To Do With Your Space
 Do not have things locked up and
stored away
 How will anyone know of the
AWESOME things you have?
 Instead, set up demo areas and
have your space’s content out and
in use
 Have a staff member actually
playing and using the space instead
of patrolling it

4. What is “making”

12. Public Service
Announcement
Coding is the
gateway to
the future

13. Tools To Learn to Code
 Ozobot
 Programmable robot that
learns by drawing
 Hopscotch
 Free App to code activities on
iPad
 Hummingbird / Finch
 Code Robots using Scratch
 Arduino Boards
 Can design some impressive
wearables through code

14. You are making if you are doing this:

15. True Maker Spaces
 Find Your Local Maker Space:
 https://wiki.hackerspaces.org/

16. Space Lab, Mokena, IL

17. Pumping Station: One – Chicago, IL

18. HackMiami / CircuitCellar

19. A Space Can Have These Items:

20. A Space Can Have These Items:
Needs People

21. People: YOU
 Be A Risk Taker
 Be A Rule Breaker
(Within reason)
 Have Passion
 Have Drive

22. People- Staff
 Have motivated and positive staff
 Staff members who want to do more than just
“check in and out books”
 Skill Assessment
 Staff members all have unique skills / hobbies
 Create badges / shirts that help identify the staff members
with those specific skills

23. People- Community
 You probably know the needs of your patrons
 But do you know the skills of your patrons?
 Identify which patrons have which skills
 You will be very surprised how willing they are to help
start a new program at your library!
 Give Volunteers things they can be proud of.

24. Things Community Can Teach In Your Space
 Fishing
 Cooking
 Boat Building
 Building Computers
 Circuits
 Robotics
 3D Design / Animation
 The Sciences (Physics,
Biology, Chemistry…ie
experiments)
 Coding
 Websites
 Applications
 Couponing!

25. The Art of Asking
 Amanda Palmer
 http://www.ted.com/talks/amanda_palmer_the_art_of_asking
“Don't make people pay for music, says Amanda Palmer: Let them. In a passionate talk that
begins in her days as a street performer (drop a dollar in the hat for the Eight-Foot Bride!), she
examines the new relationship between artist and fan.” – TED Talks

26. So What Is Next

27. The Next ….
 What if you made your library a:
Startup Hub?
An Idea Center
A Place to Beta Test
 Use the tools in your makerspace
 But first…get those people in

28. A Change of Focus – Business Decisions

29. How Does Your Library Stand Out?
 What is your style?
 What are your
values?
 What are your
skills / attributes?

30. Get People to Work WITH You
 Exposure
 We have more control over books than Barnes and Nobles plus Borders combined.
 Explain the amount of patrons your library sees weekly
 Delivered Content
 Companies spend a lot of money (from paying an employee) to deliver their content
(product or service) to their prospective buyers.
 Libraries can deliver content, as it is our job to our community.
 We also support all of our delivered content
 Community Support / Charity
 Companies are often required to “give-back” to communities
 Offer press releases, naming of chairs/rooms, etc.

31. Harris Interactive (2007 Survey)
PURCHASING BOOKS, CDS AND DVDS
 Whether young or old, people purchase from a retailer
something after they’ve checked out it of the local library.
 Two in five adults and 36% of youth have purchased a book (hard cover
or soft cover) after checking it out from the local library.
 One in five adults and youth (22% and 20% respectively) have purchased
CDs after checking them out
 22% of adults and one-quarter (25%) of youth have purchased DVDs after
checking them out.

32. Build Relationships (Out Reach)
 Meet vendors/companies for breakfast/lunch/dinner. Talk to
them about your Brand and Pitches
 Share ideas and visions
 Brainstorm and collaborate
 Become friends with your vendors/companies.
 Go to events in town and display you are from the library
 Get involved in your community.

33. Work Up Organizational Charts

34. Social Media Marketing
 Networking
 Meeting new people who you won’t ordinarily meet (outside of the
people you know personally)
 Sharing of ideas and concerns
 Collaboration and engagement
 A strong network is needed to build ideas
 You need people who support and love what you do. Your closely nit
group of friends/family isn’t enough
Social Media is a way to develop relationships

36. LinkedIn is especially popular among college graduates and internet users in higher
income households
Facebook also has high levels of engagement among its users: 63% of Facebook users
visit the site at least once a day, with 40% doing so multiple times throughout the day

40. Analytics
 Followerwonk.com

41. Analytics
 Commun.it

42. Scheduling Posts
 Schedule posts
with articles
during peak times
 Klout.Com –
 Will also post to
LinkedIn

43. LinkedIn
 A great place to write longer articles and have them shared in your network:
One of my post was not successful.
If someone where to like my post, I would
expand my social influence to the next circle
(So those people’s connections)
If one of their connections engaged my update
I would expand to the third circle. That is my goal

45. LinkedIn Tips
 Like and share posts
 Be part of groups and be an active member
 If you are doing a project that requires some coding, talk about that
the current roadblock and see if you can get others to help when
your stumped.
 Write recommendations and endorse others.
 Be sure to have both your personal profile completely filled
and your company profile accurate and complete.

46. Controlling Your Image
 Brandyourself.com

47. Surveys
 On the spot feedback

48. NPS
 Promoters (score 9-10) are loyal enthusiasts who will keep
referring others, fueling growth.
 Passives (score 7-8) are satisfied but unenthusiastic
customers who are vulnerable to competitive offerings.
 Detractors (score 0-6) are unhappy customers who can
damage your brand and impede growth through negative
word-of-mouth.
 To calculate your company’s NPS, take the percentage of
customers who are Promoters and subtract the percentage
who are Detractors.

49. Important Question
 Asking “Would You Recommend XYZ” is the key question.
 After getting the scores, there must be a process in place to drive
improvements and provide follow ups.
 The most successful companies using Net Promoter build out a
complete operational model with NPS as its
centerpiece. Real breakthroughs in
performance are achieved only when
companies move from a research model
to an operational model embedded in
their company culture.

50. Top Brands from 2013
 Airlines = Southwest at 66%
 Auto Insurance = USAA at 76%
 Banking = USAA at 78%
 Brokerage & Investments = Vanguard at 56%
 Cable & Satellite TV = Verizon at 32%
 Cellular Phone Service = Tracfone at 39%
 Computer Hardware = 32%; Apple = 72%
 Credit Cards = 9%; American Express = 41%
 Department, Wholesale and Specialty Stores =
Costco at 78%
 Grocery and Supermarkets = Trader Joe's at 63%
 Health Insurance = Kaiser at 35%
 Homeowners Insurance = USAA at 80%
 Hotel = Marriott at 62%
 Internet Service = Brighthouse Networks at 29%
 Laptop Computers = Apple at 76%
 Online Entertainment = Netflix at 50%
 Online Search and Information = 43%; Google =
53%
 Online Services = Amazon at 69%
 Smartphones = Apple at 70%
 Software and Apps = TurboTax at 54%
 Tablet Computers = Apple at 65%
 Travel Websites = TripAdvisor at 36%

51. Eliminate the deadweight
 Not All Ideas Are Good
 Run Reports on:
 Database Usage
 Specific Book Collections
 Outdated Programs
 Use that money to further
develop your spaces

52. We Now Reached Our Audience
 Librarians, prepare to help!
 Check Patents
 Help with Filing Business Docs (Reference Section)
 Get the community involved with crowdfunding an
idea

53. Library Development Needs:
 New Website
 E-Content Delivery System
 Efficient ILS
 Community Based Social Site

55. Crowd-Source Funding
 People across the world group together to fund new
projects and ideas
 People are encouraged to donate by either the
attractive name or “awards” based off the amount
they donate.

59. Platforms
 Citizinvestor: crowdfunding platform for municipalities and has a library
section
 Dragon Innovation: combines crowdfunding with manufacturing support
 Selfstarter: an open source solution to crowdfunding platform. Allows you
to brand your own campaign page.
 Kickstarter, Indiegogo: popular crowdfunding platforms

60. What is Needed ?
 A Business Plan
 A “Brand”
 A Completed Website
 Social Media Presence / Network
 Videos and Graphics

61. Case Study
http://momentlens.co/momentist/2014/04/09/how-we-raised-450k-on-kickstarter/

62. When To Crowdfund
 Crowdfunding IS NOT free
There are costs involved and tasks to do BEFORE launching
a campaign to get successfully funded
Prototyping
Marketing
Business Plan Development
There is a tremendous amount of effort behind the scenes
including PR, marketing, and advertising.

63. Dan Shapiro
http://www.danshapiro.co
m/blog/
“IF YOU PLAN TO MAKE THIS PRODUCT
REGARDLESS OF THE RESULTS OF YOUR
CAMPAIGN THEN JUST RUN PRE-ORDERS ON
YOUR OWN WEBSITE AND USE THE TIME AS A
WAY TO BUILD INITIAL CUSTOMER DEMAND.
THE POSITIVE IS YOU CAN FOCUS ALL OF
YOUR EFFORTS TO DRIVING YOUR OWN
WEBSITE TRAFFIC, WHILE USING ADVERTISING
TO OPTIMIZE THE FUNNEL.”

64. Creating the Campaign
 Inspiration
 The video should be inspiring and get people excited about the product
 Describe the Who and Why
 http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action Simon Sinek
 What is the product
 Be clear and concise. People don’t want to read lengthy paragraphs about what the
product is.
 How did they get here?
 Give people a story, how did the idea come to be, what needs did it fill, what challenges
and obstacles have you already overcome .

65. Your Campaign Video
 This is super, super, super, important.
 This will be the greatest expense and one of the most time consuming
processes
 Consider
 Music
 Film (background scenery matters)
 Some awesome photos to overlay the message
 Conveying Your Message
 What is needed?
 Drive traffic to the crowdsourcing page and website.

67. Organizing The “Meat And Potatoes”
 Layout of Campaign is Crucial
 Intro
 Show the who, what, and why
 Logos!
 Inspire others to help
 What makes it unique and amazing
 Features of product
 Get more detailed and explain the
specs
 Team
 People sell. Show them the awesome
team. Personalize the mission.
 Timeline
 People want to know existing
accomplishments,
 Backer Levels
 Explain the various backer levels

68. Pre-Launch
 Identify Influencers In The Industry
 Reach out to them. Share the pre-crowdsourcing plan. Share the
videos. Share social media. Share the site.
 Friends and Family
 Send updates every so often before go live date. They need to be
the first backers
 Press
 Build a press page on your website that houses your logos, graphics,
videos, social media accounts. Get the press excited about your
product pre-launch

69. Big Ideas

70. Building A Business
 Use the space to incubate businesses
and ideas

71. Creating Challenges
 Use your own developmental projects (as in
Software or Web Solutions) and have the
makerspace help (coding)
 Use the makerspace to market your programs
and events (graphics / video / 3D Design)
 Identify a problem in the community and have
the space spearhead a solution (collaboration)

72. Start Up Weekend
 http://startupweekend.org/
 “No Talk, All Action.
Launch a startup in
54 hours”

73. Makerfaire
 Your Library should be on the
pulse of any local MakerFaire,
and be participating:
 http://librarymakerfest.org/
 June 18th

74. Websites to help
 Instructables
 Make it @ Your library:
http://makeitatyourlibrary.org/

75. NASA Collaboration
 Work with scientists, astronauts, and more to co-
develop ideas

76. Questions?
Brian Pichman
Twitter: @BPichman
Email: bpichman@evolveproject.org
Sides will be posted on:
Slideshare.net/bpichman