This document outlines the details of the 2014 Creative Challenge competition hosted by BPN. The grand prize includes enrollment in the Cannes Lions Young Media Academy, a paid trip to Cannes, France, and economy travel expenses from June 14-21. Entrants are tasked with selecting a BPN client, determining an important social initiative for that client's consumers, and creating a radical 2-minute media campaign video incorporating social responsibility. Videos must be submitted by May 16th at 11:59pm EDT and will be judged solely on creative merits. Questions can be asked during a YamJam on Yammer on May 8th.

3. GRAND
PRIZE
• Enrollment in the Cannes
Lions Young Media
Academy
• Paid trip to Cannes, France
• Travel expenses (economy)
from June 14-June 21

4. The 2014
Creative Challenge topic is…
(drumroll please)

5. SOCIAL
RESPONSIBILITY

6. THE
IDEA
Connect a BPN client
with the right social
initiative & create a
radical media campaign.

7. Your Task
• Select a client from your local country.
• Determine what social initiative is most
important to your client’s consumers.
• Put together a creative media campaign
that incorporates social responsibility.
• Take a look at the Inspiration Packet to
see examples of radical ideas.

8. THE
VIDEO
Create a 2 minute video
case study explaining
your idea.
(it should only take 2 minutes)

9. The Video
• Make sure your video has all the parts of a
good case study:
–Insight
–Challenge
–Strategy
–Execution
–Results
• Use the Case Study Guide as a
reference.

10. Send your video to
connect@bpnww.com
by May 16th 11:59 pm EDT.
HOW TO
SUBMIT
*Please do not
include your name in
the video itself.
*Submissions will be
judged solely on
video so please do
not submit additional
materials.

11. *remember, yo
u must be 28
or younger to
participate.
Save your spot
now by clicking:
RSVP

12. QUESTIONS?
Join the YamJam on Yammer
with Alexandra Brusovanik on
May 8th at 9:30 am EDT.