How Startups can use branded content and influencer marketing to fuel their awareness and build a stable conversion funnel. Visit us at www.beeraajaah.me

1. INFLUENCER
MARKETING A Boon For Startups

2. A bit about me…
◦ Agency leader with over 20+ years of experience
in digital marketing and advertising
◦ Leadership roles at Omnicom, GroupM and
Ogilvy
◦ Co-founder Contezee
◦ Cannes Gold Winner and other industry awards
◦ Member – MMA, IAMAI & ICOM-Global
◦ Blog: www.beerajaah.me/blog
◦ Twitter: www.twitter.com/beeraajaah
◦ LinkedIn: www.linkedin.com/in/digvine/

3. Being a Startup
People want to see growth like this But in reality it looks more like this

4. The Lower
Funnel Trap
◦ Look only at conversions
◦ Google search, PPC, Facebook
◦ ”Dig a Hole” Syndrome

5. Need to look at the
funnel in totality
◦ Gradually move your consumers through
the funnel
◦ Create a cyclical process that feeds in and
creates your brand
◦ The brand in turn generates conversions
with less dependency over paid media in
due course of time

6. BTW Awareness
takes a lot of your
budget
◦ TV
◦ Print
◦ Outdoor

7. This is where “Branded Content” comes
in

8. WHO DOESN’T AGREE

10. Storytelling
works…
◦ Ubiquitous – everyday, everywhere
◦ The better the story, the stronger the
conviction
◦ It always works!

11. WE HELP YOU CREATE BRAND STORIES
WITH CREATORS AND INFLUENCERS
THAT CREATE AWARENESS AND
AFFINITY FOR YOUR BRAND

12. CONTEZEE
◦ Contezee is India's largest marketplace with 200,000+
creators.
◦ Exhaustive search helps discover high ROI influencers
◦ Largest collection of upcoming content opportunities (as
this content is anyways going to be created, low cost of
association provides high ROI)
◦ Our content expertise and market intelligence tool gets
the best out of each content created

13. Why collaborate
with influencers?
◦ Isn’t our TG is already consuming those
stories and we just collaborate with that
creator?
◦ Pull vs Push.
◦ 100% organic reach.
◦ High impact due to focus on influencer’s
audience.
◦ High Trust
◦ ROI

14. Engage top
1% to reach
80% of your
market

16. 6 stages
◦ Discover
◦ Map
◦ Listen
◦ Engage
◦ Measure
◦ Scale

17. Isn’t collaborating
with creators time-
consuming and
highly operational?
WE DO THE HEAVY LIFTING FOR YOU

18. The Kick-start
BRAND BRIEF AUDIENCE CONTENT
REQUIREMENT
CHOOSE CONTENT
CATEGORIES

19. Pieces to the
Puzzle
◦ YouTube / Instagram / OTT
◦ Creator & upcoming content
◦ Biggest bouquet of upcoming content
opportunities
◦ Music videos
◦ Celeb chat shows
◦ Short films
◦ Web series
◦ Food shows
WHAT IS BEST FOR YOUR BRAND?

22. Reach out to Niche
audiences
◦ Find micro / niche influencers
◦ e.g. Sweater lover ( and not just fashion
influencer)
◦ E.g. chocolate baker specialist ( not just
food Youtuber )
WHAT IS BEST FOR YOUR BRAND?

24. Scale up your Social
Content efforts
◦ Outsource your social media content
team to us.
◦ With 100s of creators, creativity goes next
level.
◦ Earn new audiences that these creators
have.

25. SPARSH
◦ Sparsh is a mommy community under Sheeko.
◦ Mommy influencers are followed by married females, new
moms and would be moms.
◦ 3,200+ verified YT & IG mommy influencers.
◦ 2k ~ 500k followers
◦ 60+ Celebrity moms ( >500k followers )
◦ Across product categories : -
◦ Baby Food, Baby Care. Eg: FirstCry, Johnson & Johnson,
Cerelac
◦ Kids’ items. Eg: Classmate, KinderJoy, Kissan
◦ Beauty & Fashion. Eg: Olay, FabIndia
◦ Retail Eg: Big Basket, EasyDay
◦ FMCG : Eg: Aashirvaad atta, Colgate
◦ Pre & Post Pregnancy care & fitness. Eg: Zandu Striveda,
Bio Oil,
◦ Others …
◦ Benefits & Use Case
◦ 100% authentic voice
◦ Product launches & create buzz
◦ Organising offline/ online event
◦ Share Advertorials

26. Contezee Partner
Network
◦ 50,000 Micro & Nano influencers
◦ 2k ~ 20k followers on Instagram
◦ Across 4 categories
◦ Beauty
◦ Fashion
◦ Foodies
◦ Designers and illustrators
◦ Useful for
◦ Product trials & Unboxing
◦ Create buzz
◦ Share Advertorials
◦ Social Media Posts & Creatives
◦ Benefits :
◦ 100% authentic voice
◦ Social Media creatives @ half cost
◦ Connect better with your audience
◦ We manages the logistics

27. First-in-Market
Technology audit of
Content Category
◦ Quality / type of creators / pricing /
performance / competing brand work
done in this… before looking at creators
◦ Technology driven insights

28. Bespoke Service
Model
◦ Subjective analysis done for each creators
recommended. Handpicked to suit the
brief.
◦ Coordination with creators from briefing
to creation & distribution.

29. End to End
STRATEGY >> CREATION >>
DISTRIBUTION >> MEASUREMENT
TECHNOLOGY + SERVICE

30. The Best Part
◦ ROI driven model – CPV
◦ Guaranteed minimum views
◦ Brand protection technology

32. Vicco Face Wash

33. Our Work
◦ CPV – Cost per view
◦ Cost inclusive of
◦ Creative +
◦ Production +
◦ Distribution +
◦ Analytics
Video Link CPV = 0.30
Edgy
storytelling
Video Link CPV = 0.70 Health Advocate
Video Link CPV = 0.06 Branded Music
Video Link CPV = 0.05
Comedy Sketch for
Kids
Video Link CPV = 0.16
Comedy Sketch on
Father’s Day theme

34. Case Study - HAPPN
◦ Launched in India in march 2017, Happn was looking to
grow user base in India directly competing with Tinder
◦ Collaborated with several Youtubers who talk about
relationships. Released 30 videos within 15 days
generating a lot of buzz, and delivering
◦ 70Mn+ views, 5Mn+ Engagement, 9.5 Million Downloads
◦ CPV – 0.10 Rs
◦ Ex: https://www.youtube.com/watch?v=2j_9-yM4X8s

35. Why Startups
love us?
◦ ROI driven model
◦ Flexible – Start small and then grow
◦ Scale – Massive array of influencers
available, as niche as it can get

36. Questions?
◦ beerajaah@sheeko.in
◦ +91-9886380436