Americans are very generous. Donors continue to give just not through the church any more. Today donors are giving directly to organizations that are demonstrating impact and effectiveness in the cause they care about.

1. Why Churches are
Hurting but
Non-Profits Aren’t
Brad Cecil, CFRE

2. Introduction
• Post Modern-pragmatist, partial-preterist, pentecostal –
The world is as you find it and it is our job to change it!
• The development and growth of the consumer church
has peaked and is now in decline.
• Contemporary theologies and eschatology have
influenced a transition away from external social action
– focusing instead on “attractional” models of outreach.
• Donors responded by giving outside the church to social
service doing the work that was once done by the
church.
• Donors are still giving - just not to the church.
• The postmodern transition and the development of
missional theologies has caused a return to social action
and donors are responding.

4. Giving 2010

5. 2010 Total Giving by Donor Source
Bequest
8%
Foundations
14%
Corporations
5%
Individuals
73%

6. Changes by Donor Source
$350.00
$300.00
$250.00
$200.00
$150.00
$100.00
$50.00
$-
2004 2005 2006 2007 2008 2009 2010
Bequest $19.80 $17.44 $22.91 $23.15 $22.66 $23.80 $22.83
Foundations $28.80 $30.00 $36.50 $38.52 $41.21 $38.44 $41.00
Corporations $12.00 $13.77 $12.72 $15.69 $14.50 $14.10 $15.29
Individuals $187.92 $199.07 $222.89 $229.03 $229.28 $227.41 $211.77

7. 2010 Total Giving by Recipient
Individuals
Foundations 2%
11%
International Affairs
5%
Religion
35%
Environment/Animals
2%
Public Affairs/ Society
Benefit
8%
Art Culture & Humanities
5%
Unallocated
1%
Human Services
9%
Education
14%
Health
8%

8. Changes by Recipient
$350.00
$300.00
$250.00
$200.00
$150.00
$100.00
$50.00
$-
2004 2005 2006 2007 2008 2009 2010
Individuals $3.71 $3.51 $4.20
Foundations $24.00 $21.70 $29.50 $27.73 $32.65 $31.00 $33.00
International Affairs $5.34 $6.39 $11.34 $13.22 $13.30 $8.89 $15.77
Environment/Animals $7.61 $8.86 $6.60 $6.96 $6.58 $6.15 $6.66
Public Affairs/ Society Benefit $12.96 $14.03 $21.41 $22.65 $23.88 $22.77 $24.24
Art Culture & Humanities $13.99 $13.51 $12.51 $13.67 $12.79 $12.34 $13.28
Unallocated $21.36 $16.15 $26.08 $23.73 $19.39 $28.59 $2.12
Human Services $19.17 $25.36 $29.56 $29.64 $25.88 $27.08 $26.49
Health $21.95 $22.54 $20.22 $23.15 $21.64 $22.46 $22.83
Education $33.84 $38.56 $40.98 $43.32 $40.94 $40.01 $41.67
Religion $88.30 $93.18 $96.82 $102.32 $106.89 $100.95 $100.63

9. Income Local Social Service
Social Service #1 Social Service #2
$2,500,000.00 $3,500,000.00
$3,000,000.00
$2,000,000.00
$2,500,000.00
$1,500,000.00 $2,000,000.00
$1,500,000.00
$1,000,000.00
$1,000,000.00
$500,000.00 $500,000.00
$-
$-
FY 06-07 FY 07-08 FY 08-09 FY 09-10 FY 10-11
FY 06-07 FY 07-08 FY 08-09 FY 09-10 FY 10-11
Social Service #3 Social Service #4
$2,500,000.00 $1,800,000.00
$1,600,000.00
$2,000,000.00 $1,400,000.00
$1,200,000.00
$1,500,000.00
$1,000,000.00
$800,000.00
$1,000,000.00
$600,000.00
$500,000.00 $400,000.00
$200,000.00
$- $-
FY 06-07 FY 07-08 FY 08-09 FY09-10 FY 10-11 FY 05-06 FY 06-07 FY 07-08 FY 08-09 FY 09-10

10. Church Membership
18,000,000
16,000,000
14,000,000
12,000,000
10,000,000
8,000,000
6,000,000
4,000,000
2,000,000
-
Evangelical Lutheran
American Christian Church of The Reformed Southern United The United
Church of Lutheran Church Presbyterian Seventh-day
Baptist Church - the Episcopal Church in Baptist Church of Methodist
the Brethren Church in Missouri Church USA Adventist
Churches Disciples Nazarene Church America Convention Christ Church
America Synod
1970 1,454,965 1,592,609 187,957 364,789 3,330,272 3,279,517 2,781,892 3,222,663 383,166 396,097 11,330,481 2,032,648 10,990,720
1980 1,316,760 1,231,817 175,335 462,724 2,815,359 2,942,002 2,631,374 2,520,367 348,080 535,705 13,191,394 1,769,104 9,731,779
1990 1,549,563 1,073,119 151,169 552,264 2,455,422 5,251,534 2,604,278 2,929,608 333,798 687,200 14,812,844 1,644,787 9,055,145
2000 1,507,400 879,436 141,400 627,054 2,364,559 5,178,225 2,594,404 3,574,959 295,651 839,915 15,729,456 1,421,088 8,452,042
2010 1,331,127 679,563 123,855 645,048 2,057,292 4,633,887 2,337,349 2,140,165 254,485 1,021,777 16,228,438 1,111,691 7,853,987

12. Churches with Excellent
Financial Health
35%
31%
30%
25% 24%
20% 19%
15% 14%
10%
5%
0%
2000 2005 2008 2010

13. Percentage to Benevolence
80%
70%
60%
50%
40%
30%
20%
10%
0%
1970 1980 1990 2000 2010

14. Congregational Income
Percentage to Benevolence
$40,000,000,000.00 25%
$35,000,000,000.00
20%
$30,000,000,000.00
$25,000,000,000.00
15%
$20,000,000,000.00
10%
$15,000,000,000.00
$10,000,000,000.00
5%
$5,000,000,000.00
$- 0%
1970 1980 1990 2000 2010
Income $3,580,185,239.00 $7,454,316,525.00 $15,765,112,942.00 $26,242,626,313.00 $35,922,818,150.00
Benevolence 20% 20% 19% 15% 15%

15. • “Nones” are those without any religious preference
– fastest growing religious segment.
• Overall median weekend worship attendance
dropped from 130 to 108
• Mega- churches doubled, still less than 1% of all
congregations. Attracting a bigger slice of a
shrinking pie.
• Reduction in attendance is true for
Mainline, Evangelical and Racial/Ethnic
Congregations.
• Least decline came from congregations with
mission-oriented programs.