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SASPRA Social Media Presentation
1. SOCIAL MEDIA OVERVIEW
FOR SCHOOL PR PROFESSIONALS
Presented by
Brad Domitrovich
Shannon Grow
Presented to
TSPRA San Antonio
May 7, 2009
2. What is Social Media?
A social trend in which
people use technologies
to get the things they need
from each other
rather than
traditional institutions.
SG
3. Traditional Institutions
Press Releases
Printed Newsletters
Broadcast - TV/Radio
Websites
E-Newsletters/E-Newsblasts
All In-Person Stuff SG
4. Social Media Tools
Networking Tools (Linkedin)
Presentation Sharing (SlideShare)
Journal Publishing (Blogger)
Scrapbook Publishing (tumblr.)
Communication Service (twitter)
SG
5. Fear Kills
Social Media Efforts
Fear of Losing Control
Fear of Negative Feedback
Fear of Legal Repercussions
Fear of Change
SG
6. The Scary Part
for PR People ...
Social Media forces you
to share control with
your publics.
SG
7. The Not So Scary Part
for PR People ...
Social Media can help you
build and maintain
relationships
with your publics.
SG
10. Linked-In strengthens and extends
your existing network of trusted contacts.
Linked-In is a networking tool that
helps you discover inside connections.
BD
15. Blogger is a free blog publishing tool for
easily sharing your thoughts with the world.
Blogger makes it simple to post
text, photos, and videos.
BD
27. TweetDeck is your personal browser
for staying in touch with what’s happening now,
connecting you with your contacts
across Twitter, Facebook and more.
BD
31. Social Media Tools Rules
Think before you post.
If you’re wondering
“should I post this?” ...
you probably shouldn’t!
The world is your audience.
BD