Presented February 13, 2010 at the TASB Winter Governance & Legal Seminar.

1. SOCIAL
MEDIA
IS HERE TO STAY!
Brad Domitrovich
PR Zealot, Speaker, Educator
Texas School Public Relations Association

2. Some Interesting Statistics
150,000,000 adults in the United States
use the Internet on a daily basis.
57,000,000 adults in the United States
read blogs on a daily basis.
12,000,000 adults in the United States
keep or maintain a blog.

3. 2008 Presidential Election
55% of the entire
United States adult population
went online in 2008 to get involved
in the political process
or to get news and information
about the election.

4. 45% of employers use
social networking sites to
research job candidates!
★ 53% not hired - posting provocative or inappropriate
content or photos.
★ 44% not hired - posting content about drinking or
using drugs.
★ 35% not hired - bad mouthed their employer or co-
workers on-line.
★ 14% not hired - for using emoticons ( ) or text
language (gr8).

5. What is Social Media?
A social trend in which
people use technologies
to get the things they need
from each other
rather than
traditional institutions.

6. What is Social Media?
A social trend in which
people use technologies
to get the things they need
from each other
rather than
traditional institutions.

7. What is Social Media?
A social trend in which
people use technologies
to get the things they need
from each other
rather than
traditional institutions.

8. What is Social Media?
A social trend in which
people use technologies
to get the things they need
from each other
rather than
traditional institutions.

9. What is Social Media?
A social trend in which
people use technologies
to get the things they need
from each other
rather than
traditional institutions.

10. What is Social Media?
A social trend in which
people use technologies
to get the things they need
from each other
rather than
traditional institutions.

11. Some Recent Headlines
Teacher disciplined for Facebook postings.
Schoolteacher suspended for Facebook
gun photo.
Young teachers go wild on the web.
MySpace leads police to murder suspect.

12. How are kids using this stuff?

13. How are kids using this stuff?

14. How are teachers using this stuff?

15. How are teachers using this stuff?

16. Traditional PR Institutions
Press Releases
Printed Newsletters
Broadcast - TV/Radio
Websites
E-Newsletters/E-Newsblasts
All In-Person Stuff

17. Social Media Technologies
Interactive Network (MySpace)
Interactive Network (Facebook)
Photo Sharing (Flickr)
Video Sharing (YouTube)
Journal Publishing (Blogger)

18. Social Media Technologies
Networking Tools (Linkedin)
Presentation Sharing (SlideShare)
Journal Publishing (Blogger)
Scrapbook Publishing (tumblr.)
Communication Service (twitter)

19. What most districts
think about social media!
It stinks!
A way for teachers
to get into trouble!
A way for citizens to
create anti-blogs!

20. Fear Kills
Social Media Efforts
Fear of Losing Control
Fear of Negative Feedback
Fear of Legal Repercussions
Fear of Change

21. The Scary Part
for School Districts ...
Social Media forces you
to share control with
your publics.

22. The Not So Scary Part
for School Districts ...
Social Media can help you
build and maintain
relationships
with your publics.

23. How social media
can help school districts!
Stand out
in the crowd!
Share news
with more people!
Build relationships!

27. CONFUSED?

28. Linked-In strengthens and extends
your existing network of trusted contacts.
Linked-In is a networking tool that
helps you discover inside connections.

32. SlideShare allows you to share your
PowerPoint and Keynote Presentations.
Share publicly or privately.
Add audio to make a webinar.

35. Blogger is a free blog publishing tool for
easily sharing your thoughts with the world.
Blogger makes it simple to post
text, photos, and videos.

40. If blogs are journals, tumblelogs are scrapbooks.
Tumblelogs are slightly more structured blogs
that make it faster and easier to post to.

44. Twitter is a service for
friends, family, and co-workers to stay connected
through the exchange of quick answers.

49. Facebook is a social utility
that connects people with friends and others
who work, study, and live around them.

53. Are you in Cyberspace?
WhosTalkin.com
SocialMention.com
Technorati.com

54. Questions?

55. Social Media Thought #1
Everything you write is a
permanent record of your
professionalism.
Sister St. Catherine
My 6th grade teacher at St. Kevin’s School

56. Social Media Thought #2
Consider maintaining separate
professional and personal sites
with strict limits on personal
information being made available
to parents and students.

57. Social Media Thought #3
Check personal sites regularly if
the public has access to them.
Even if you don't post
inappropriate material, that
doesn't mean your friends won't.

58. Social Media Thought #4
Have a collective discussion
as a district/campus to consider
the implications of social media
and settle on best practices.

59. Social Media Thought #5
Think before you post.
If you’re wondering
“should I post this?” ...
you probably shouldn’t!
The world is your audience.