GivingTuesday is a global day of giving that occurs each year on the Tuesday after Black Friday and Cyber Monday. It is a movement to celebrate generosity and encourage people to donate, volunteer, or help causes they support. The document provides 10 tips for non-profits to participate in GivingTuesday, including setting goals and planning activities to engage donors and supporters. It also shares examples of successful GivingTuesday campaigns and encourages communicating goals and sharing thanks on social media.

2. #GivingTuesday is not just an excuse to make
another ask...

3. #GivingTuesday’s rising tide can help lift all
boats… something philanthropy could use

5. 10 Tips in 10 Minutes
December 1st
, 2015
It is a global movement for giving that
happens each year after Black Friday and
Cyber Monday.
It’s a time when Canadians, charities and businesses
come together to celebrate giving and participate in
activities that support charities and non-profits.
There is no “right” way to participate as long as it
supports generosity and giving. Donate, volunteer
time, help a neighbour, or spread the word.
GivingTuesday Canada was founded in 2013 by the
GIV3 Foundation and CanadaHelps.
What is
Introduction to GivingTuesday
Lys Hugessen | GIV3

10. 101%
Increase in
mobile
transactions
compared to
2013
63%
Increase in
online giving
on #GT
compared to
2013
68+
Countries had active #GIVINGTUESDAY
efforts in 2014
27,000+
Charities, nonprofits, corporations,
community groups and government
agencies participating in
#GIVINGTUESDAY
15.4 BILLION+
Total global impressions in traditional and
social media
40%
Increase in
avg donation
on #GT
compared to
2013

12. #GivingTuesday is important but don’t forget
about other important days (December 31…)

16. 10 Tips in 10 Minutes
December 1st
, 2015
Set A Goal
Choosing a GivingTuesday goal or objective is the first step to a successful
campaign. Here are some ideas to get you started:
• Acquire new donors
• Drive incremental donations from new and/or current donors
• Strengthen relationships - convert current donors to monthly giving
• Recruit new volunteers or engage current volunteers
• Build awareness for your charity
Tip:
Set a SMART goal such as “Collect 500 pairs of socks”
Specific
Measurable
Attainable
Realistic
Timely
Introduction to GivingTuesday
Lys Hugessen | GIV3

19. 10 Tips in 10 Minutes
December 1st
, 2015
Plan an Activity
Plan something tangible. This will prove more effective than asking your
supporters to donate to your cause just “because it’s GivingTuesday”.
Some ideas:
◆ Find a matching donation partner
◆ Hold an open house
◆ Team up with a local business for a volunteer event
◆ Launch a petition
◆ Create a Thank You campaign for your supporters
Don’t forget to let us know about it! Update your profile on
GivingTuesday.ca to let Canadians know about your GivingTuesday plans.
Tip: Your activity can be SMART too!
Introduction to GivingTuesday
Lys Hugessen | GIV3

20. Use incentives… any incentive...

21. 10 Tips in 10 Minutes
December 1st
, 2015
Goal: Feed Nova Scotia wanted to generate
$20,000 for their Christmas basket
program
Activity: Using a matching donation from
Sobey’s and a couple of adorable twins to
promote it, Feed Nova Scotia drove
awareness using social media and email
Impact: Feed Nova Scotia received 20
times more donations compared to a
typical day in December, raising more than
$100,000 on GivingTuesday.
Example: Drive incremental donations using a matching gift
Introduction to GivingTuesday
Lys Hugessen | GIV3

22. Matching works and allows for companies,
foundations & donors to make different impact

23. Example: Recruit new volunteers or engage current volunteers
GivingTuesday can be used as the perfect opportunity to shift the conversation and promote another
important way for people to support your organization: volunteering.
10 Tips in 10 Minutes
December 1st
, 2015
• Team up with a local business to borrow some of their
employees’ professional skills for a day.
• Ask volunteers to host a bake sale for your charity on
GivingTuesday.
• Hold a Volunteer Day – either a project at your office
or an outreach program.
Introduction to GivingTuesday
Lys Hugessen | GIV3

24. Increasingly, people want to use their social
influence to benefit the causes they care about

25. Carleton University used a Thunderclap to
increase their social reach on #GivingTuesday

26. People not only want to use their social influence
but they get information through influencers

27. 10 Tips in 10 Minutes
December 1st
, 2015
You can use social media,
email, video or simply a
picture with heartfelt
words.
TIP: Animoto is an
afforable, easy tool for
creating great videos.
Example: “Thank YOU” to Donors, Volunteers, Staff and Supporters!
Introduction to GivingTuesday
Lys Hugessen | GIV3

28. 10 Tips in 10 Minutes
December 1st
, 2015
Communicate with your community using email, social,
phone, or in person meetings.
Share your GivingTuesday goals and activity to build
anticipation and excitement. Ask your supporters to share
your stories – and post plenty of content that they’ll want to
share!
Tip: some of the best campaigns in 2014 launched
weeks before and continued well into the month of
December.
Make a communication plan
Leverage social media. Don’t forget to use
the hashtag #GivingTuesdayCa
Introduction to GivingTuesday
Lys Hugessen | GIV3

29. What worked: Our GT Email Strategy!
• Donor outreach plan:
• 60-day: Save the Date
• 30-day: You Can Make a World of Difference
• Week Prior: You MADE a World of Difference
• 3 Solicitations on GivingTuesday

30. Save the Date Email: 60-day

31. You Made A World of Difference:
30-day

32. GivingTuesday is Getting Close: 7-day

33. GivingTuesday: 1-day

34. 10 Tips in 10 Minutes
December 1st
, 2015
What to do on
GivingTuesday!
● Tell your supporters what you’re doing that day.
● Make sure your profile on www.GivingTuesday.ca is up-
to-date so that we know what you’re up to!
● Be ready for media interest in your planned
GivingTuesday activities.
● Follow @GivingTuesdayCa and the hashtag
#GivingTuesdayCa on Twitter all day long to keep up-to-
date on the latest GivingTuesday news.
● Keep your supporters up to date on your progress
throughout the day – are you getting close to meeting
your goals?!.
Introduction to GivingTuesday
Lys Hugessen | GIV3

35. GivingTuesday@8:30

36. GivingTuesday @ NOON

37. GivingTuesday @ 4:00

38. 10 Tips in 10 Minutes
December 1st
, 2015
AFTER GivingTuesday SAY THANKS!
● Share thanks with your supporters and let them know the impact they have made.
● We provide #ThankYouThursday resources: Ready-made images you can use on web sites,
emails and social media and frames you can use to add your logo, message or image.
● On GivingTuesday we get out the GIVE.
● On #ThankYouThursday we say thanks.
Introduction to GivingTuesday
Lys Hugessen | GIV3

39. #GivingTuesday thrives on mobile devices… do
you?

40. Some Tools, People & Resources
● givingtuesday.ca
● Network for Good
● Classy
● Knight Foundation
● DonorPath
● Blackbaud
● Beth Kanter
● Nonprofit Tech for Good
● CanadaHelps
● FundRazr
● Chimp
● CauseVox
● Animoto
● Thunderclap
● Hootsuite
● Bombbomb
● Canva
● Pexels

44. 10 Tips in 10 Minutes
December 1st
, 2015
In 2014 civic groups rallied across Canada and engaged their
communities in creative and inspiring ways
Introduction to GivingTuesday
Lys Hugessen | GIV3
✓ Host an information session for local
charities, media and other organizations
✓ Engage the mayor for a proclamation and
to call a press conference
✓ Find social media ambassadors
✓ Approach local business associations to
participate
✓ Approach local transit authority
✓ Engage local celebrities and sports teams
✓ Make a communication plan to engage
local media and the public

46. 10 Tips in 10 Minutes
December 1st
, 2015
Introduction to GivingTuesday
Lys Hugessen | GIV3

47. December 1st
, 2015
www.givingtuesday.ca
facebook.com/givingtuesdaycanada
twitter.com/GivingTuesdayCa
plus.google.com/+GivingtuesdayCa
info@givingtuesday.ca

48. Special Thanks
● Vancouver Foundation
● Vancouver Public Library Foundation
● Giv3
● CanadaHelps
● Net2Van
● AFP Vancouver