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Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk
Psychology of Online Giving - Unbounce Talk

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Psychology of Online Giving - Unbounce Talk

Notes de l'éditeur

  1. If a kid were drowning and you could help would you?
  2. There are these disconnects
  3. Brains on giving
  4. Addictive
  5. Warm glow
  6. Charity marketing/fundraising
  7. Tangibility $5 double individual giving
  8. Identifiable victim akalaghs and habitat
  9. Proportional impact
  10. Goal proximity
  11. Feel Good
  12. Incentives
  13. Consistency
  14. Social Proof
  15. Put it all together what CW is doing isn’t possible without the web, scale, measuring, testing, storytelling, visuals, etc.