3. WE DO LEAN VALIDATION TO
FIND A PRODUCT/MARKET FIT
4. 4
• Is your idea solving a problem? If so, what is it?
• Is there a market for it?
• Who are the people buying your product/service and
how much are they willing to pay?
• Why should anyone care?
PRODUCT/MARKET FIT MEANS FINDING
ANSWERS TO QUESTIONS LIKE:
5. “WE HAVE A GREAT IDEA FOR A
BUSINESS, IT’S GOING TO BE GREAT…”
SOUNDS FAMILIAR?
6. AFTER THE LAUNCH…
“NO BUSINESS PLAN
SURVIVES FIRST CONTACT
WITH A CUSTOMER”
– STEPHEN BLANK
7. IF YOU’VE BEING ASKING
FRIENDS ABOUT YOUR IDEA
AND THEY SAY THEY LIKE IT…
I GOT NEWS FOR YOU…
12. BECAUSE STARTUPS
ARE NOT A SMALLER
VERSION OF A BIG
COMPANY AND HAVE
LIMITED RESOURCES,
THEY CAME UP WITH A
PRODUCT/SERVICE
DEVELOPMENT
APPROACH WHICH IS
CHEAPER AND FASTER.
13. TO MAKE THE BEST USE OF THE LIMITED:
TIMEMONEY RESOURCES
14. TO VALIDATE YOUR BUSINESS
IDEA, WE DEVICE A SERIES OF
EXPERIMENTS THAT HELP YOU
SYSTEMATICALLY REFINE
PRODUCTS, BEFORE LAUNCH
21. MAURO.
WORKS IN MUNICH
THROUGHOUT THE
WEEK AND GOES
HOME ON WEEKENDS.
HE WOULD LIKE TO
STORE PERSONAL
ITEMS BUT DOESN’T
HAVE THE SPACE.
EXAMPLE
22.
23.
24. COMES TO THE WEB
PAGE AND SIGNS UP TO
BE NOTIFIED WHEN THE
SERVICE IS AVAILABLE…
25. WHAT MAURO DIDN’T KNOW:
1.THE WEBSITE IS FAKE.
2.THERE IS NO COMPANY, OR
PRODUCT OR SERVICE YET.
26. 26
• It validates that there is a market willing to pay or at
least try the service
• Once we start building a client database we can start
asking them questions and making further
experiments (Customer development)
• Most likely, people on the database will become first
customers and multipliers. Low marketing costs
• You are validating without having to build the
product/service first
WHY IS THIS IMPORTANT?
29. DESIGNED FOR: DESIGNED BY: DATE: ITERATION:
LEAN VALIDATION BOARD
EXPERIMENTS 2 3 4 5
CUSTOMER
PROBLEM
SOLUTION
RISKIEST
ASSUMPTION
RESULT &
DECISION
LEARNING
1
GET OUT OF THE F*KNG BUILDING
30. DESIGNED FOR: DESIGNED BY:
LEAN VALIDATION BOARD
EXPERIMENTS 2 3 4
CUSTOMER
PROBLEM
SOLUTION
RISKIEST
ASSUMPTION
RESULT &
DECISION
1
GET OUT OF THE F*KNG
31. DESIGNED FOR: DESIGNED BY:
LEAN VALIDATION BOARD
EXPERIMENTS 2 3 4
CUSTOMER
PROBLEM
SOLUTION
RISKIEST
ASSUMPTION
RESULT &
DECISION
1
GET OUT OF THE F*KNG