Innovation is hard. It is hard to come up with new ideas and get out of the day to day grind. In this presentation Nick Coster describes how to use Science Fiction to explore the world of the impossible to find major leaps in customer value that can be used as inspiration for today's product development.
2. brainmates helps clients to
define, develop and deploy
products and services that
customers love.
Nick Coster
Principal Consultant and Trainer
www.brainmates.com.au
nick@brainmates.com.au
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+61 (2) 9232 8147
4. Why innovate?
Provide more value than the competition.
Help build a sustainable competitive
advantage.
Deliver financial benefit to the business.
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5. Too often we look to
competitors for insights
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10. Expanding our imagination
Law 1:
“The only way of
discovering the
limits of the possible
is to venture a little
way past them into
the impossible.”
- Arthur C Clarke –Page no.
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11. 2001 – A Space Odyssey
Video Phone vs Skype
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12. 2001 – A Space Odyssey
Video Tablet vs iPad
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13. Expanding our imagination
Law 2:
“Any sufficiently
advanced
technology is
indistinguishable
from magic.”
- Arthur C Clarke
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18. Use Science Fiction to
explore ideas while
suspending disbelief.
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19. Just for fun..
“The justice system
works swiftly in
the future now that
they've abolished
all lawyers.”
- Doc, Back to the Future II
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20. How to do it…
Method 1 - Identify a key bottleneck that
customers experience and remove it
completely
Method 2 - Describe the opposite of your
existing customers and imagine what they
could get out of using your product.
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