2. Ryo "Roy" Sampei
Connectstar Co., ltd. (subsidiary of Members Co.,Ltd.)
UX MILK / Editor-in-Chief
UX JAM / Organizer
PUNK ROCK VIDEO GAMES ANIME
MY INTERESTS
3. Career
Nearly 10 years in the mobile content industry
MARKETER DIRECTOR DESIGNER EDITOR
Voltage Inc.
Emiq Inc.
ConnectStar Co., Ltd,
10. Career
Web Services Social Gaming Apps
Feature Phones Smartphones
10 years of mobile means...
Monthly Subscriptions Free-to-Play
i-mode, Ezweb, Y! GREE, mobage, Ameba AppStore, Google Play
100KB 1GB~2~3MB
26. My Mistake
Who was the user?
Where were they?
What did they want?
When will they have used this?
Why did they need this?
We were so into "Making Apps" inside the screen
27.
28. How we should have done it
Brainstorm Design LaunchResearch
USER USER USER
Interviews Persona User Testing
29. Research
no qualitive data, just quantative data
-> We need to do interviews to get the image of the core user
30. Brainstorm
Each member images a different user
-> We need to make personas to get consensus of who we're
talking about
31. Design
Tons of designs and concepts
-> We need to make lots of prototypes & check w/ users
32. Launch
We were trying different approaches AFTER the app was made
-> The product should claim its own audience
34. What is UX?
Definition :
User Experience Design (UXD or UED or XD) is the process of
enhancing user satisfaction by improving the usability, accessibility,
and pleasure provided in the interaction between the user and the
product.
(taken from Wikipedia)
69. We don't need designers that only do Photoshop.
We need designers that are willing to learn anything,
so that he/she can communicate & design more.