Multi-Storefront Operations: 18 Ways PIM Drives Revenue
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Multi-storefront operations present differentiated and compelling product content tailored to the customers you want to sell to. Find out everything you need to know to apply a PIM to your multi-storefront to maximize revenue today.
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Multi-Storefront Operations: 18 Ways PIM Drives Revenue
- 1. Multi-Storefront Operations 18 Ways PIM Drives Revenue ©2019 Catsy. All rights reserved. 1
- 2. A Case Study • Imagine a company that sells thermocouples targeting 3 buyer personas: • Consumers • Contractors • Enterprise companies • Each of these personas has a unique concern because of different needs. ©2019 Catsy. All rights reserved. 2
- 3. The Consumer • Characteristics: • Small-size • Price-focused • Like aesthetics • Single decision maker • Impulsive buyer • Personal decision • Short sales cycle • Repeat sales less likely • Confused by jargon • Wants to be entertained ©2019 Catsy. All rights reserved. 3
- 4. The Contractor • Characteristics: • Small to medium-sized • Availability focused • Neutral toward aesthetics • Single decision maker • Knowledgeable buyer • Business decision • Short sales cycle • Repeat sales more likely • Knows jargon • Wants to be assured ©2019 Catsy. All rights reserved. 4
- 5. The Enterprise Company • Characteristics • Large-sized • Scale-focused • Aesthetics are irrelevant • Multiple decision makers • Educated/uneducated buyer • Enterprise decision • Long sales cycle • Repeat sales more likely • Requires jargon • Wants to be educated ©2019 Catsy. All rights reserved. 5
- 6. Multi-Storefront Sales Tailored by Customer ©2019 Catsy. All rights reserved. 6 • Looking for discountsStudents • Concerned with valuesNonprofits • Concerned with viewers valuesMedia Companies • Regulation-focusedSchools/Hospitals/Law Enforcement • Focused on large scaleMilitary • Bureaucratic, relationship-focusedGovernment
- 7. Multi-Storefronts Tailored to Use Case ©2019 Catsy. All rights reserved. 7 • Sell 1 product or several in a related groupSpecific Products • Tailor language, currency, and units of measureGeographical Location • Product pages display differently on computers than phonesTechnologies • Some products sell better during holidaysThemes • Short-term stores for special offersPromotional Multi-Storefronts • Use multi-storefronts as A/B testsProduct Page Optimization
- 8. Sheer Numbers ©2019 Catsy. All rights reserved. 8 It’s simple math, more multi- storefronts lead to groundswell. The more multi-storefronts you have, the better chance one of them will pop up in Google searches. The more your multi-storefronts show up in on Google, the more likely customers are going to find them. The more customers you have coming in, the more likely you are going to convert them, maximizing revenue.
- 9. Common Multi- Storefront Mistakes PIM helps you avoid: • Not differentiating yourself enough • There were between 12 and 24 million ecommerce websites in 2017. • Not automating simple required tasks • It can take as long as a year to build a successful ecommerce website. • Running an overly complex multi-storefront • Ecommerce websites are approximately 82.97% duplicate content. ©2019 Catsy. All rights reserved. 9
- 10. Click to see what Catsy can do for you. Thank you. ©2019 Catsy. All rights reserved. 10