Honing your brand message to maximize sales requires team coordination, digital asset management, a robust SEO strategy, and so much more. Find out how the core benefits of Product Information Management (PIM) simplify the work of sharpening your brand message, so you can drive conversions, increase revenue, and grow market share.

1. 10 Reasons You Need a PIM
1
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2. YOU DO SO
WELL THAT
THEY WILL
WANT TO
SEE IT
AGAIN AND
BRING
THEIR 2
-Walt Disney
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3. ©2019 Catsy. All rights reserved. 3
PIM Simplifies Populating Product Pages With
Content
Robust Product Content Reflects Your Brand
Message
Optimized Product Pages Convert Customers,
Driving Sales
Delighted Customers Return for Repeat
Experiences
Loyal Customers Recommend Your Products to
Friends and Family

4. BENEFITS
OF PIM
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Supports Data Consistency Across Products
Cleans Data and Keeps It Clean
Supports SEO from Implementation
Provides Data Governance
Drives Productivity with Workflow
Includes Digital Asset Management (DAM)
Functionality
Supports Multi-store Operations
Shortens Time to Market

5.  Ecommerce lacks the immediacy of traditional sales.
 Customers traded holding products for convenience.
 Your authenticity and customer trust cement this
bargain.
 A muddled brand message demonstrates inauthenticity.
 Inauthenticity destroys customer trust.
 Without trust, you can’t drive sales.
 PIM is a single source of truth for your sales platforms.
PIM DRIVES CONSISTENCY.
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6.  Overpromising and failing to deliver drives ecommerce failure.
 Disappointed customers cannot become loyal to your brand message.
 Only loyal customers are empowered to leverage word-of-mouth.
 PIM centralization allows you to keep track of all product information.
 PIM’s one source of truth allows you to empower your customers to make robust purchasing decisions.
PIM KEEPS YOU HONEST.
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7. 3. SEGMENT YOUR OFFER
 Increasing market share while niching your offers is a difficult contradiction.
 Running a multi-store allows you to segment.
 Keeping multi-stores updated with accurate information is also difficult.
 PIM allows you to centralize, optimize, and syndicate product content in one place.
 PIM makes expanding your multi-store operation simpler, too.
PIM MAKES SELLING TO NICHE MARKETS EASIER.
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8.  Making authentic promises requires refining your brand message.
 With PIM, tweaking, updating, removing, or revamping content is
simpler.
 Swap out product images, videos, and craft descriptions by buyer
persona.
 PIM also simplifies pushing new content out to existing sales
platforms.
 PIM tracks changes and only allows edits from authorized users.
PIM HONES YOUR BRAND
MESSAGE.
4. PIM
FACILITATE
S A/B
TESTING
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9. 5.
DIFFEREN
TIATE
YOUR
OFFER
 Today’s ecommerce marketplace is glutted.
 Include information your competitors don’t to create contrast.
 But product content can become out-of-date quickly.
 PIM includes content grading functionality to facilitate comparison.
 PIM compares your product pages to the industry standard.
PIM MAKES YOUR CONTENT
BETTER.
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10.  Selling to different niche customers requires varied presentation.
 However, core product information remains the same.
 Both impulsive and rational customers require accurate, up-to-date information.
 PIM drives conversions with product page completeness scoring.
 PIM facilitates ensuring all your tailored pages are fully populated with the right content.
PIM COMPLETENESS SCORING FOCUSES YOUR EFFORT.
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11. 7. PIM
BRINGS
YOUR
TEAMS
TOGETHE
R
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 Data silos and lack of communication drive product information
inaccuracy.
 Individual preferences and a lack of oversight blur your brand message.
 Teams have to work together to ensure product pages are optimized.
 PIM includes workflow functionality to drive collaborative productivity.
 PIM automates simple tasks and notifies stakeholders when work is to be
done.
PIM DRIVES PRODUCTIVITY.
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12. 8. OPTIMIZE
YOUR SEO
PERFORMA
NCE
 Most online customers conduct research before buying.
 Driving customers to your site requires a robust SEO
strategy.
 Keywords need to be placed throughout your product
pages.
 PIM allows this process to start at implementation.
 With PIM, you can insert keywords in metadata, alt text,
titles, descriptions, etc.
PIM SUPERCHARGES
YOUR SEO STRATEGY.
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13.  Your product pages must deliver precisely the amount of
information necessary.
 Without complete, accurate information customers can’t
choose to buy.
 Unnecessary and redundant information drives
customers off your pages.
 PIM ensures optimization of product information and
digital assets.
 PIM delivers strong promises and ensures you can keep
them.
PIM ENSURES
COMPELLING PRODUCT
PAGES.
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14. 10. STATIC
IMAGES
AREN’T
ENOUGH
 Optimized product pages have to feature more than just pictures.
 Videos, CAD drawings, and 360-degree images are the new standard.
 Rotatable images allow customers to see every feature and
understand every benefit your products offer.
 PIM includes Digital Asset Management (DAM) functionality.
 PIM with DAM makes managing digital assets far simpler than
traditional methods.
PIM WITH DAM MAKES DELIGHTING
CUSTOMERS EASIER.
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15. BRAND MESSAGE
BECOMES MUCH
EASIER WHEN YOU
LEVERAGE THE
BENEFITS PIM
AFFORDS.

16. CLICK HERE TO
SEE WHAT CATSY
CAN DO FOR YOU.THANK YOU.
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