A proven way to drive revenue is by optimizing product content for search with an SEO strategy. No matter how you slice it, a search engine will eventually rank almost all product content built or syndicated for your website. PIM gives you the tools you need to optimize your content for SEO.

1. PIM SUPERCHARGES YOUR
SEO STRATEGY
7 SEO BENEFITS OF PIM IMPLEMENTATION
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2. WHAT IS PIM?
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• Product Information Management
• PIM centers on three core functionalities
• Centralization
• PIM is a single source of truth for product information
• Optimization
• PIM facilitates modifying product content for accuracy
• Syndication
• PIM automatically pushes content to your all the places
you sell across
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3. THE FACTS
• Most of your product page content will end up being
indexed by a search engine
• Ranking high on Google, Amazon, Bing, or whichever
retailer or marketplace you sell on is key to revenue and
growth
• Managing a few products on a couple of sites is simple and
there are lot of online resources to help
HOWEVER…
• PIM gives you the tools to optimize content for SEO at
scale
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4. PIM AND SEO
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• With regard to product content, PIM allows for…
• Input
• Storage
• Organization
• Modification
• Updating
• Development
• Optimization
• Syndication
• SEO strategy can be employed at any and every one of these points
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5. THE 4 KEYS OF SEO
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1. Keywords
You need to use the words your customers will search to find a product.
2. High Quality Content
Original, informative, exhaustive explanation of a product.
3. Digital Assets
Ecommerce is a visual experience, no one is going to buy what they can’t see.
4. Tech
Pages have to populate quickly with dynamic content that changes for mobile.
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6. PIM SUPPORTS
YOUR SEO
STRATEGY
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7 Key Functions
1. Keywords
2. Product Tags
3. PIM with Digital Asset Management Functionality
4. PIM Supports Automatic Image Transformation
5. Sales Rep Feedback Integration
6. PIM Allows for Competitor Cross Referencing
7. Persona Driven Pages
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7. 1. KEYWORDS
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Incorporate keywords from implementation
• SEO optimization starts on day 1
Product launch involves multiple teams
• Input is more diversified, so you’re less likely to miss critical keywords
Keywords aren’t permanent
• Change them to match future trends at any time
Ensure a unified brand message across sales platforms
• Savvy customers shop in various places, and will balk at inconsistencies

8. 2. PRODUCT
TAGS
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THESE SHORT
DESCRIPTORS GIVE MORE
DETAIL THAN NAMES AND
CATEGORIES
DIFFERENT CUSTOMERS
SEARCH FOR PRODUCTS
WITH DIFFERENT TERMS
CUSTOMERS CAN NARROW
SEARCHES WITH THEIR
OWN TERMINOLOGY
FINE-TUNED TERMS ALLOW
DIFFERENT KINDS OF
CUSTOMERS TO FIND THE
SAME PRODUCT
SPRINKLING KEYWORDS IN
NAMES, DESCRIPTIONS,
AND TAGS CASTS A WIDER
NET

9. 3. PIM & DAM
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• DAM is digital asset management
• Digital assets mostly refers to images and videos
• Ecommerce is a primarily visual experience, but…
• Images mean little without text descriptions and specifications
• Customers have to have the information they need to make decisions, but…
• Text without visuals alone won’t drive conversions
THUS…
• Product information and digital assets must be stored together in one system
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10. 4. AUTOMATIC IMAGE
TRANSFORMATION
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A search engine can’t tell if your product pages are compelling or not
But it can see when visitors leave your page too quickly to have made a purchase This has a negative effect on your page rankings
Mobile optimization means…
Content must be dynamic to transform by screen size Images must be sized by channel and device Videos must populate correctly to be watched
For many, mobile devices are their primary means of accessing the Internet

11. 5. INTEGRATE SALES REP FEEDBACK
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Feedback is the lifeblood of
improving your site to maximize
conversions
Customer feedback is critical
Sales rep feedback is absolutely essential
Sales reps have their fingers on the
pulse of today’s sales environment.
PIM gathers sales rep feedback from
the terms they use to search
Incorporating these terms into your product pages
will drive conversions

12. 6. COMPETITOR CROSS
REFERENCING
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KNOWING WHAT YOUR
COMPETITORS ARE DOING
TO SUCCEED IS CRITICAL
PIM INCORPORATES YOUR
KEYWORDS AND THOSE OF
YOUR COMPETITORS
POTENTIAL CUSTOMERS
WILL SEE YOUR PRODUCTS
NEXT TO YOUR
COMPETITORS’
MORE TRAFFIC MEANS
MORE VISITS MEANS MORE
CONVERSIONS
PREDICT TOMORROW’S
KEYWORDS TODAY

13. 7. PERSONA
DRIVEN PAGES
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Manufacturers have
diversified their sales
channels
Multi-storefront
operations
Ecommerce
marketplaces
Retail channels
D2C websites
More stores equals more
visibility resulting in more
sales
But each channel needs
to have a reason to exist
PIM allows you to tailor each channel to a
specific potential buyer

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PIM DRIVES
SEO AT
SCALE
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Individual products require
carefully articulated
strategies to rank in
searches
Content has to be
optimized by audience and
for search engines
Selling a dozen products in
a few places is simple
PIM grows with your
operation, because selling
becomes ever more
difficult as you scale to sell
more products across
more channels

15. CLICK HERE TO SEE WHAT
CATSY CAN DO FOR YOU.
THANK YOU!
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