Company presentation 2011-2012 Harvest Amsterdam.

1. Company presentation
We
help
companies
make
money
online
Amsterdam,
2011-­‐2012

2. Harvest is a unique consulting firm with a clear framework and
focus: We help companies make money on the web
Harvest
online
business
development
framework:
three
ingredients
form
the
basis
of
our
work
Strategy
and
Consumer
insights
mone:za:on
 Thorough
analysis
and
 Consumer
centric
thinking
in
conceptual
thinking
value
proposiAon
 Vision
development
and
 CreaAve,
yet
pragmaAc
business
modeling
soluAons
based
on
 Overall
picture
of
online
in
consumer
insights
its
mulA-­‐channel
 Strong
commercial
gut
feel
environment
on
what
consumers
want
Make
it
happen
 Powerful
in
execuAon
 In-­‐depth
specialists
in
online
 One
stop
shop
including
technical
implementaAon
2

3. Harvest specializes in six online practices, creating strategic as well
as tactical solutions for our clients
Media
Commerce
Publishing
Social
Media
Gaming
E-­‐commerce
E-­‐Retail
B2B
Harvest
helps
Harvest
supports
Harvest
supports
Harvest
has
Harvest
supports
Harvest
helps
major
internaAonal
social
media
in
(casual)
gaming
experAse
in
many
retailers
(click
and
tradiAonal
B2B
publishers
to
make
moneAzaAon,
as
companies
with
tradiAonal
(click
brick)
and
companies
the
transiAon
from
well
as
other
adverAsing,
in-­‐ only)
manufacturers
leverage
the
online
a
pure
offline
to
a
companies
aiming
game
revenue
and
e-­‐commerce
fields
(brands)
in
opportunity,
on-­‐
and
offline
to
leverage
social
their
mobile
ranging
from
leveraging
the
web
ranging
from
lead
company
media
strategy
classifieds
to
in
the
most
genera:ng
to
full-­‐
ver:cal
portals
opAmal
way
fledge
B2B
(e.g.
job,
travel,
…)
e-­‐commerce
Strategic
Long
term
sustainable
revenue
growth
Tac:cal
Short
term
(1-­‐6
months)
top
line
growth
3

4. Harvest expertise is captured in pragmatic packages that optimize
your existing business…
Op:mizing
exis:ng
Adver:sing
Product
Defini:on
Harvest
Academy
business:
seven
pragmaAc
packages
How
to
op:mize
your
adver:sing
Leveraging
product
for
business
Turn
your
employee
into
rock
stars
pixel
success
 Training
by
consultants
on
 Combine
short
term
revenue
 Ensure
your
business
goals
are
online
topics:
mobile,
increase
with
a
solid
long
term
realized
by
your
product
adverAsing,
strategy,
commerce,
plan
 Create
or
improve
your
product
etc.
 Get
most
out
of
your
premium
with
our
immediately
acAonable
 Cross-­‐learning
with
other
pixels
implementaAon
plan
and
companies
or
tailored
for
you
 Set-­‐up
your
remnant
inventory
interacAon
designs
 Unique
training
methodology,
analyAcal,
lean
and
mean
experienced
trainers
and
1
2
inspiring
atmosphere
3
Mone:za:on
quick
scan
AdSense
op:misa:on
Harvest
Share
&
$ave
buXon
Business
performance
dashboard
From
good
to
great
Take
your
revenues
to
the
Accelera:on
word-­‐of-­‐mouth
Insights
from
vast
data
sets
 IdenAfy
opAmisaAon
next
level
 An
average
Facebook
Wall
Post
 Automate
data
harvesAng
from
opportuniAes
 To
opAmize
your
AdSense,
leads
to
3.2
new
visitors
mulAple
sources
 PracAcal
projects
with
tesAng
and
tweaking
is
essenAal
 Low
involvement
categories
 Automate
visualisaAon
of
the
detailed
execuAon
direcAons
 Harvest
helps
to
start
and
need
an
extra
push
to
share
business
KPIs
 Top
line
growth
of
current
opAmize
Adsense
 Harvest
Share
&
$ave
bu^on
is
 Professionalise
overview
needed
revenue
streams
 We
have
a
double
digit
growth
an
off-­‐the-­‐shelf
soluAon
to
to
opAmise
internaAonal
track
record
reward
visitors
to
share
their
purchase
4
5
6
7
4

5. …or help you kick-start a new business opportunity
New
businesses:
Mobile
New
business
development
Social
commerce
seven
pragmaAc
packages
Seizing
the
mobile
opportunity
Entering
new
markets
with
new
Where
marke:ng
&
commerce
 Mobile
is
rapidly
growing,
both
on
concept
become
one
phones
as
tablets
 Most
online
companies
already
 Enormous
traffic
and
Ame
spent
on
 Companies
are
struggling
to
have
strong
cards
in
several
social
media
provides
an
opportunity
combine
successful
consumer
markets
for
social
commerce
acAvaAon
with
solid
business
 New
opportuniAes
in
other
online
 Social
commerce
is
not
just
opening
a
models
for
mobile
markets
can
be
found
by
smart
shop
on
Facebook,
it
is
about
driving
 Harvest
helps
to
deliver
an
analysis
and
creaAve
thinking
sales
through
sharing
acAonable
mobile
strategy,
with
a
 Harvest
makes
a
business
plan
for
 Harvest
can
create
a
product/service
solid
business
case,
ready
to
be
a
new
concept
to
develop
an
social
commerce
strategy,
implemented
online
footprint
in
a
including
a
live
f-­‐store
&
1
new
market
2
tracAon
plan
3
Market
entry
strategy
M&A
support
I
M&A
support
II
Se^ng
up
a
direct
to
consumer
(D2C)
How
to
enter
the
Dutch
and
Unique
opportunity
to
acquire
real
Ramp
up
your
start-­‐up
How
brands
can
expand
their
role
in
the
European
market
gems
 Harvest
understands
the
world
of
value
chain
 High
level
market
scan
 General
mismatch
in
culture
and
start-­‐ups
as
well
as
professional
 Sefng
up
an
online
D2C
is
a
way
for
 Map
market
entry
strategy
into
approach
between
start-­‐ups
and
consulAng
brands
to
expand
their
role
in
the
acAon
plan
corporates
 Harvest
professionalizes
your
value
chain
 ExecuAon
acAon
plan
and
 Harvest
is
able
to
bridge
the
gap
newly
acquired
business
for
the
 However,
online
and
retail
are
not
in
document
learnings
and
to
select
the
best
targets
long
term…
the
DNA
of
tradiAonal
manufacturers
 Harvest
provides
ready-­‐to-­‐  …
and
helps
to
execute
low
 Harvest
can
help
brands
to
execute
investment
opportuniAes
hanging
fruit
to
ignite
set-­‐up
an
online
D2C
channel
including
investment
growth
immediately
for
a
manufacturer
proposals
4
5
6
7
5

6. Case example: Consumer Electronics manufacturer opens a
webshop to start selling directly to consumers
Situa:on
Ac:ons
Results
achieved
Client
Analy:cs
Analy:cs
 Worldwide
CE
manufacturer
opens
a
 Pricing
analysis
 IdenAfied
most
promising
product/
webshop
to
sell
D2C
in
10+
countries
 Analysis
on
promising
product-­‐market
market
combinaAons,
and
applied
a
combinaAons
sales
and
promoAonal
focus
there
Challenge
 Product
life-­‐cycle
analysis
 Generated
insights
on
market
 Both
online
and
retail
are
not
in
the
 Paid
search
analysis
opportuniAes,
products
manufacturers
DNA
 Team
dashboard
Process
and
planning
Objec:ve
 MarkeAng
calendar
Process
and
planning
 Assist
client
in
stream-­‐lining
their
 Forecast
+
planning
tool
 Stream-­‐lined
sales
process
by
D2C
channel
and
achieving
a
60%
 Automated
offer
report
implemenAng
standard
steps.
year-­‐over-­‐year
growth
Delivered
corresponding
planning
and
reporAng
tools
Traffic
Dura:on
 Managed
paid
search
agency
to
 9
months
Traffic
opAmize
paid
search
 Boosted
traffic
from
paid
search:
sales
 IdenAfied
top
affiliates
and
closed
uplil
of
60%
deals
for
most
prominent
markeAng
moments
of
the
year
 Stream-­‐lined
affiliate
strategy
6

7. Case example: Optimize monetization for a leading
social network
Situa:on
Ac:ons
Results
achieved
Client
How
Harvest
helped
Revenue
 Social
Network
Company
 Develop
a
2010
moneAzaAon
strategy
 Triple
digit
growth
of
network
adverAsing
revenue
Challenge
 Lead
the
moneAzaAon
team
 Double
digit
growth
of
the
premium
 MoneAzaAon
on
this
social
network
services
revenue
was
besides
media
sales
under
 Professionalize
this
team,
processes
performing
both
in
terms
of
revenue
and
dashboards
Professionalism
as
level
of
professionalism
 A
professional
moneAzaAon
team
up
 Pick
up
three
short-­‐mid
term
and
running
Objec:ve
opportuniAes,
formulate
and
run
 Real
Ame
dashboards
developed
for
 Increase
revenue
and
professionalize
pracAcal
projects
in
premium
services
monitoring
performance
the
moneAzaAon
business
and
network
adverAsing
Ready
for
the
future
Dura:on
 Re-­‐launch
and
professionalize
the
self
 Developed
a
two
year
moneAzaAon
 12
months
service
adverAsing
business
strategy
and
acAon
plan
7

8. Case example: Optimizing the advertising revenue for a
global leading casual games platform
Situa:on
Ac:ons
Results
achieved
Client
How
Harvest
helped
 Over
EUR
500k
addiAonal
revenue
 Casual
Games
Company
 Perform
a
quick
scan
to
idenAfy
quick
from
quick
wins
idenAfied
and
wins
and
biggest
improvement
areas
realized
during
this
project
Challenge
 AdverAsing
revenue
and
performance
 Ran
quick
win
opAmizaAon
projects
 Annual
adverAsing
revenue
grew
was
low
compared
to
benchmarks,
(new
and
improved
adverAsing)
double
digit
numbers
while
investments
in
Ame
and
effort
were
high
 Strategic
assessment
of
adverAsing
 AdverAsing
performance
(eCPM)
proposiAon
leading
to
high
level
improved
significantly
Objec:ve
adverAsing
strategy
 OpAmize
adverAsing
in
terms
of
 AdverAsing
team
involvement
shiled
performance
and
revenue,
while
 Redefined
the
premium
and
regular
from
mostly
tacAcal
to
more
strategic,
decreasing
the
investments
in
Ame
adverAsing
inventory
on
the
plaporm
moving
our
clients
adverAsing
and
focus
business
up
the
value
chain
 Zoom
in
on
improvement
areas
to
Dura:on
idenAfy
subopAmal
processes
and
 6
months
front-­‐end
and
back-­‐end
implementaAons
 Ran
mid-­‐long
term
improvement
projects
to
improve
adverAsement
relevance
8

9. Case example: Helping a publisher to seize the B2B
long tail potential
Situa:on
Ac:ons
Results
achieved
Client
Client
ac:on
 Just
three
months
aler
finishing
the
 Major
internaAonal
publishing
 The
client
had
several
info
websites
in
project,
80%
of
the
roadmap
has
been
company
place
for
the
workflow
tools
implemented
by
the
publisher
and
 However
online
markeAng
was
sAll
in
there
has
been
a
step-­‐change
in
both
Challenge
its
infancy
and
the
conversion
of
the
traffic
and
conversion
 This
publisher
was
only
selling
their
info
websites
was
dramaAc
workflow
soluAons
to
major
pharmaceuAcal
companies
in
How
Harvest
helped
parAcular
regions
via
a
sales
force,
 Helped
to
sAmulate
cross-­‐sell
while
there
was
a
huge
long
tail
between
products
and
leverage
high
potenAal
of
smaller
companies
and
traffic
properAes
in
the
publishers
students
to
be
served
all
over
the
online
porpolio
world
 Improved
conversion
of
the
info
websites
by
analyzing
the
conversion
Objec:ve
funnel
and
opAmizing
the
flow
 Provide
a
strategic
roadmap
that
 IdenAfied
new
sources
of
high
quality
leverages
the
unique
opportuniAes
to
traffic
seize
the
long
tail
potenAal
Dura:on
 2
months
9

10. Case example: NL market entry of a German
loudspeaker brand
Situa:on
Ac:ons
Results
achieved
Client
How
Harvest
helped
 Successful
launch
of
a
rapidly
growing
 Loudspeaker
manufacturer
and
 Develop
an
internaAonal
roll-­‐out
business
in
NL
retailer
strategy
for
NL,
containing:
-­‐ CompeAAve
landscape
 150%
revenue
growth
in
3
months
Challenge
-­‐ Product
and
pricing
analyses
 The
client
was
a
leading
loudspeaker
-­‐ Local
adjustments
to
product
 Lowering
CPO
with
80%
brand
in
Germany,
yet
unable
to
roll-­‐ -­‐ Branding
and
markeAng
strategy
out
successfully
abroad
 Set
up
professional
dashboards,
 Create
a
roll-­‐out
plan
with
a
detailed
tracking
etc.
Objec:ve
overview
of
prioriAes,
acAons
and
 Launch
a
successful
online
business
in
responsibiliAes
 Strategic
insights
leveraged
in
UK
and
NL,
while
gathering
key
insights
in
a
home
market
Germany
roll-­‐out
playbook
for
the
rest
of
 Kick-­‐start
the
roll-­‐out
in
NL
by
sefng
Europe
up
partnerships,
make
traffic
deals,
connect
with
local
contacts
Dura:on
 4
months
 Gather
the
roll-­‐out
insights,
translate
them
into
pracAcal
yet
internaAonal
insights
and
capture
them
into
a
roll-­‐
out
playbook
10

11. Case example: Monetization quick scan for a
international product comparison player
Situa:on
Ac:ons
Results
achieved
Client
How
Harvest
helped
 One
of
the
two
new
revenue
streams
 Company
operaAng
6
product
 High-­‐level
traffic
and
revenue
has
been
set-­‐up
(with
the
help
of
comparison
sites
across
4
countries
analysis,
split
per
country
and
site
Harvest)
and
is
projected
to
account
for
6-­‐12%
of
revenues
aler
one
year
Objec:ve
 Pareto
analyses
on
products,
 To
determine
if
and
how
this
player
categories,
and
retailers
 The
customer
has
indicated
that
they
could
grow
sales
(and
profits)
also
believe
in
the
second
new
 Deep-­‐dive
analysis
per
revenue
revenue
stream
but
they
can
only
stream
on
front-­‐end
and
rate
start
working
on
that
as
soon
as
Dura:on
structure
resources
are
freed
from
the
first
 6
weeks
project
 Two
new
major
revenue
streams
were
developed
 In
2
of
the
3
exisAng
revenue
streams
Harvest
idenAfied
opportuniAes
projected
to
increase
revenues
with
5-­‐15%
11

12. Harvest serves an international portfolio of pure online players
and click-and-brick companies
"Harvest
is
without
any
doubt
one
of
the
very
best
e-­‐consultancy
companies
in
the
world.
Excellent
knowledge
and
experDse
strategically,
tacDcally,
and
operaDonally,
always
with
clear
focus
on
top
line
results”
Francine
van
Dierendonck,
Sr.
Director
and
Head
Global
Philips
Flagship
Store
"The
moneDzaDon
quick
scan
that
Harvest
carried
out
for
Compare
Group
highlighted
tacDcal
improvements
with
direct
upside
and
a
strategic
opportunity.
The
Harvest
team
is
very
professional
and
has
great
knowledge
of
e-­‐retail
and
online
in
general.”
Ben
Kerkhof,
CEO
Compare
Group
"Harvest
supported
Experteer
in
their
go-­‐to-­‐market
in
the
Netherlands.
The
professionalism,
drive
and
in-­‐depth
knowledge
of
the
Dutch
online
were
key
to
the
success
of
the
project
and
the
launch
of
experteer.nl”
Nina
Zimmerman,
Head
of
Europe
Experteer
"Harvest
combines
a
strategic
view
on
creaDng
online
success
with
the
power
to
execute.
Passion
for
the
online
business,
dedicated
to
deliver
results.
And
above
all,
a
pleasure
to
work
with.”
Marc
de
Vries,
CEO
Hyves
12

13. The Harvest team brings in a useful combination of skills and
experience
Skills
and
experience
form
the
Harvest
team
Analy:cal
“Data-­‐driven:
insights
through
profound
analysis”
Pragma:c
Entrepreneurial
“Results
focused
“Strong
commercial
and
street
smart”
The
Harvest
team
gut-­‐feel”
combines
years
of
experience
in
online
business
development,
strategy
consul:ng
and
retail
Inspiring
Crea:ve
“Fun
to
work
with”
“Out-­‐of-­‐the-­‐box
soluDons”
No-­‐nonsense
“Tell
it
like
it
is”
13

14. We practice what we preach: Harvest adVentures brings online
start-ups to the next level in a short period
Start-­‐up
development
phases
over
:me
The
Harvest
adVentures
proposi:on
 Only
acAve
in
our
fields
of
experAse
and
non
compeAAve
with
exisAng
clients
(Rev)
growth
“Exit”
 Aler
the
first
tracAon
has
been
proved,
Harvest
adVentures
steps
in
and
acquires
±10-­‐20%
 Harvest
brings
the
venture
to
the
next
level
in
terms
of
revenues,
operaAons,
VC
or
Angel
level
team
structure,
business
strategy,
leverage
network
Harvest
adVentures
 Harvest
has
a
trusted
network
of
investors
TracDon
proven:
Harvest
steps
in
as
to
hand
over
the
venture
to
the
next
accelerator
investor
6
months
Time
14

15. Harvest brought Offerti.nl, the first adVentures
start-up, to the next level within a year
In
Q4
‘10
Harvest
acquired
a
50%
share
in
Offer:.nl,
an
online
plalorm
for
business
services
and
work
Q4
‘10:
Get
the
H1
’11:
Quick
wins
and
H2
‘
11:
Professionalize
and
basics
right
operaAonal
excellence
funding
Ac:ons
Ac:ons
Ac:ons
 Re-­‐brand
and
new
site
 Materialized
quick
wins
 Winner
in
key
verAcals
 Get
the
basics
right
 Executed
2011
growth
plan
 Trained
staff
and
hired
future
GM
 OpAmized
markeAng
spending
 Hire
the
right
staff
 Search
for
investor
and
closed
deal
Result
Result
Result
 30%
decline
of
CPL
 50%
revenue
growth
 60%
revenue
growth
 New
site
live
 Hired
new
team
 Significant
funding
15

16. Feel free to reach out to us for more information
Harvest
–
Online
Business
Development
Herengracht
262-­‐266
1016
BV
AMSTERDAM
The
Netherlands
E:
info@harvestamsterdam.com
T:
+31
(0)
20
4277796
I:
www.harvestamsterdam.com
16